At a Glance
- Tasks: Drive growth strategies and optimise digital channels to attract qualified clients.
- Company: Dynamic marketing firm focused on innovative digital solutions.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Collaborative environment with direct access to management and growth potential.
- Why this job: Make a real impact by shaping strategies that drive revenue and client acquisition.
- Qualifications: Experience in digital marketing, analytics, and SEO with a strategic mindset.
The predicted salary is between 45000 - 55000 £ per year.
This is not a social media role and not a 'run the ads, publish the blogs' role. You will own the commercial question behind all of it: what needs to change, be built, improved, promoted, ranked, automated or tested so that we acquire more qualified UK clients? That means you will spend as much time deciding what should exist as promoting what already exists. If a calculator would capture high intent searchers, you make the case, spec it, brief our developers and then rank it. If a service page loses 90% of its visitors before the form, you find out why and fix it. If a channel is burning budget without producing leads, you say so and stop it. You will report directly to management with no marketing committee between you and a decision, working alongside in-house developers and designers. You will own the number that matters: qualified leads and the revenue that follows.
What You Will Own:
- Strategy: Growth strategy and roadmap built from market, competitor and customer research. Channel mix, priorities, KPIs and baselines. Short, medium and long-term plans.
- Website & product growth: Audit our sites and proactively recommend new service pages, location pages, landing pages, content hubs, lead generation tools and calculators, better forms and booking flows, stronger CTAs and trust signals, clearer pricing presentation, and new digital products worth launching. You should be able to say: 'if we build this, it should win us this type of customer, for these reasons, and here is how we'll know.'
- SEO: Technical (crawlability, indexation, site architecture, Core Web Vitals), on-page (metadata, internal linking, schema), off-page (backlinks, digital PR), plus keyword and search intent research, content clusters and topical authority.
- Local search: Google Business Profile optimisation, citations, location pages, service-area strategy, map visibility, service + location keyword strategies, and ethical review generation.
- Content: Content strategy tied to commercial intent: service pages, location pages, guides, FAQs, comparison content, case studies, lead magnets, LinkedIn and email content. Every piece should do a job: traffic trust leads customers.
- Paid media: Google Ads, Meta and LinkedIn where they earn their place, plus retargeting. Accountable for CPL, CAC, ROAS and landing page performance and comfortable telling us when not to spend.
- Conversion optimisation: CTA, landing page, form and booking flow optimisation, A/B testing, funnel and drop off analysis, heatmaps and session recordings.
- Analytics: GA4, Google Search Console, Google Tag Manager, conversion tracking, UTM discipline, attribution and monthly reporting that answers what happened, why, and what we should do next.
- Lead generation, email & automation: Nurture sequences, segmentation, CRM integration and marketing automation, plus partnerships and referral routes.
- Competitor intelligence: Continuous monitoring of UK and London competitors across rankings, content, backlinks, ads, offers and positioning, translated into specific opportunities.
We expect you to use AI tools to work faster and research wider with human fact-checking, originality and editorial judgement applied to everything published.
Digital Growth & Marketing Manager in London employer: SKN IT
As a Digital Growth & Marketing Manager at our company, you will thrive in a dynamic and innovative environment that prioritises strategic thinking and impactful decision-making. We offer a collaborative work culture where your insights directly influence growth strategies, alongside opportunities for professional development and the chance to work with cutting-edge tools and technologies. Located in the heart of the UK, we provide a unique advantage of being at the forefront of digital marketing trends while fostering a supportive atmosphere that values creativity and results.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Growth & Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SKN IT and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SKN IT are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SKN IT on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SKN IT. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Growth & Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SKN IT. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SKN IT:Show us that you’ve done your homework! In your application, briefly mention what you admire about SKN IT’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SKN IT
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SKN IT will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SKN IT, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
