Digital Marketing Strategy & Planning Lead | Skipton, UK

Hours:
35 hours per week, flexible and hybrid working can be considered with a minimum of 2 days per week in Head Office.

Closing Date:
Tue, 12 Aug 2025

We\’ve got a great opportunity for someone to join our marketing team for 12 months as our Digital Marketing Strategy and Planning Lead.

We\’re looking for an experienced marketing planner with financial services experience, who can lead the strategy and planning the Society\’s digital marketing and customer acquisition plans, specifically for our Money business (Savings and Financial Advice).

This key role ensures we\’re managing and optimising our new member acquisition activity in a cost-effective way. You\’ll be leading the development of our plans across digital and traditional channels, including social media, working closely with our media agency to ensure we optimise our spend and achieve targets.

You\’ll also play a key role in leading wider campaign planning, and ensuring that all areas within the marketing function stay aligned and coordinated.

Who Are We?

Not just another building society. Not just another job.

We\’re the fourth biggest building society in the UK and what makes us different is that we\’re a mutual organisation. We don\’t have shareholders; we\’re owned by our members.

Our colleagues say Skipton\’s a great place to work, and you could be one of them, bringing with you new ideas on how we can keep customers at the heart of what we do.Whatever your background, and whatever your goals, we\’ll help you take the next step towards a better future.

What\’s In It For You?

Skipton values work/life balance and we are proud to support hybrid and flexible working, where possible. We have a newly refurbished head office which offers a vibrant and collaborative working space.

We have a range of other benefits available to you including;

• Annual discretionary bonus scheme

• 25 days standard annual leave + bank holidays + rising 1 day per year of service to a maximum of 30 days

• Holiday trading scheme allowing the ability to buy and sell additional annual leave days

• Matching employer pension contribution (up to 10% per annum)

• Colleague mortgage (conditions apply)

• Salary sacrifice scheme for hybrid & electric car

• A commitment to training and development

• Private medical insurance for all our colleagues

• 3 paid volunteering days per annum

• Diverse and inclusive colleague networks available for you to join including our Carers and Pride Alliance groups

• We care about your health and wellbeing – we provide a range of benefits that support this including cycle to work initiative and discounted gym membership

What Will You Be Doing?

As Digital Marketing Strategy and Planning Lead you\’ll be responsible for developing and coordinating our new member acquisition plans, driving innovation by leveraging marketing technology and delivering clear commercial targets.

You\’ll play a key role in managing stakeholders at all levels, up to and including Chief Marketing Officer and Chief Executive of Money, understanding demands from multiple teams and balancing this with our desire to deliver efficiently and within budget.

Key accountabilities include:

• Lead the planning of new member acquisition activity to drive customer acquisition and personalisation strategy – ensuring consistency across all touchpoints and alignment with wider Brand campaign delivery
• Work closely and collaboratively with the Societies media agency, across digital and traditional customer acquisition channels to create campaign and media plans that deliver the best return on our Marketing investment
• Coordinating stakeholders from across CMO and wider business to ensure campaigns are developed that deliver on KPI\’s and are delivered on schedule
• Validate and ensure media schedules deliver on commercial objectives and key KPI\’s
• Provide detailed performance reporting to senior leadership, offering actionable insights and recommendations to improve campaign effectiveness
• Continuously analyse and optimise campaigns, applying a test-and-learn approach to drive improvements
• Manage a multi-£m acquisition marketing budget, ensuring efficient use of resources and meeting commercial objectives
• Drive innovation, and in conjunction with our Marketing Technology team, leverage our MarTech to deliver innovative campaigns and take advantage of new opportunities in the digital marketing technology landscape

What Do We Need From You?

To be successful in this role you\’ll need to have:

• Significant experience in planning, developing, and executing new customer acquisition activity for a large organisation
• Strong experience of working with a Media Agency, managing the relationship and ensuring a collaborative but commercially focussed relationship is established
• A strong data and marketing technology understanding with a solid background in targeting, segmentation, and performance measurement
• Experience in planning large scale marketing campaigns, juggling multiple projects, stakeholders, and priorities at any one time
• Strong understanding of marketing technology and Social media platforms

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