At a Glance
- Tasks: Lead the development and execution of innovative marketing automation campaigns using Adobe technology.
- Company: Join the fourth largest building society in the UK, focused on member ownership.
- Benefits: Enjoy flexible working, generous leave, and a range of health and wellbeing perks.
- Other info: Collaborative team environment with opportunities for professional growth and development.
- Why this job: Make a real impact by driving data-driven marketing strategies that resonate with customers.
- Qualifications: Experience with Adobe Campaign and strong analytical skills are essential.
The predicted salary is between 45000 - 45000 £ per year.
Hours: 35 hours per week, Monday to Friday on a 12 month fixed term contract. A minimum of 3 days per week are required to be worked from our Head Office in Skipton.
Salary: £45,000 Per Annum
Closing Date: Sun, 28 Jun 2026
This role sits in our Marketing Technology function within the wider CMO team. It is a delivery-focused role, responsible for the development, management and implementation of marketing campaigns. Using the Adobe Technology stack, you’ll support the creation of personalised, data-driven campaigns, as well as campaign analysis and evaluation across the Society.
You’ll work closely with the stakeholders to understand business needs and translate these into effective solutions, helping to embed best practice and drive continuous improvement. The role plays an important part in supporting the objectives of the Customer Insight Team and wider Society, ensuring marketing activity is both impactful and aligned to broader business goals.
The team you will be joining is the Marketing Technology team which has 2 Marketing Automation specialists, 1 Marketing Technology Lead, 1 Marketing Technology Change Lead and Marketing Technology Data Lead. This team is a delivery function for marketing, operational and other multi-channel communications whilst also enabling our technology capabilities across the society.
What’s In It For You?
- Skipton values work/life balance and we are proud to support hybrid and flexible working, where possible.
- We have a newly refurbished head office which offers a vibrant and collaborative working space.
- Annual discretionary bonus scheme.
- 25 days standard annual leave + bank holidays + rising 1 day per year of service to a maximum of 30 days.
- Holiday trading scheme allowing the ability to buy and sell additional annual leave days.
- Matching employer pension contribution (up to 10% per annum).
- A commitment to training and development.
- Private medical insurance for all our colleagues.
- Salary Sacrifice Scheme for Hybrid/Electric Car.
- Colleague Mortgage (conditions apply).
- 3 paid volunteering days per annum.
- Diverse and inclusive colleague networks available for you to join including our Carers and Pride Alliance groups.
- We care about your health and wellbeing – we provide a range of benefits that support this including cycle to work initiative and discounted gym membership.
What Will You Be Doing?
- Making ownership of the management, development, and execution of complex marketing automation campaigns for both customers and prospects.
- Leveraging the Adobe technology stack to design and optimise campaign performance and automation processes.
- Collaborating with external partners and agencies to identify and implement improvements to campaign processes and workflows.
- Analysing and interpreting customer data to provide actionable insights that inform campaign decisions.
- Sharing key findings and recommendations with stakeholders across the organisation to support effective decision making.
- Building strong relationships with internal stakeholders, ensuring clear communication and alignment on campaign objectives.
- Championing marketing best practices, ensuring all campaigns meet high standards of quality and effectiveness.
What Do We Need From You?
We’re looking for someone who brings a balance of technical expertise, curiosity, and collaboration. You’ll be confident working with data and stakeholders and motivated to turn insight into meaningful action. You’ll have significant Adobe Campaign experience and be able to analyse business needs and turn them into effective, data-driven solutions.
You’ll need:
- Adobe Campaign experience, with a good understanding of the wider Adobe Technology stack.
- Strong analytical skills, including the ability to interpret data and provide clear insights and recommendations.
- Good working knowledge of SQL and experience using data analysis/reporting tools.
- Confident working with stakeholders to understand requirements and translate them into practical solutions.
- Understanding of data across financial services.
- Understanding of digital across the business landscape.
Senior Marketing Automation Specialist employer: Skipton Building Society
Skipton Building Society is an exceptional employer that prioritises work/life balance and fosters a vibrant, collaborative culture within its newly refurbished head office in Skipton. With a strong commitment to employee development, generous benefits including a discretionary bonus scheme, extensive annual leave, and private medical insurance, we empower our colleagues to thrive both personally and professionally. Join us to be part of a mutual organisation where your ideas matter and you can make a meaningful impact on our members' lives.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Automation Specialist
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior Marketing Automation Specialist
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Skipton Building Society from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Skipton Building Society specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Skipton Building Society
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Skipton Building Society, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Skipton Building Society you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Skipton Building Society that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Skipton Building Society, so think on your feet and don't hesitate to showcase your creativity!
