At a Glance
- Tasks: Manage and execute complex marketing automation campaigns using the Adobe Technology stack.
- Company: Join a leading organisation in Skipton focused on impactful marketing strategies.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and a discretionary bonus scheme.
- Other info: This is a 12-month fixed term contract requiring 3 days in the office.
- Why this job: This role is pivotal in driving continuous improvement in marketing effectiveness.
- Qualifications: Significant experience with Adobe Campaign and strong analytical skills are required.
The predicted salary is between 45000 - 45000 £ per year.
This role sits in our Marketing Technology function within the wider CMO team. It is a delivery-focused role, responsible for the development, management and implementation of marketing campaigns. Using the Adobe Technology stack, you'll support the creation of personalised, data-driven campaigns, as well as campaign analysis and evaluation across the Society. You'll work closely with stakeholders to understand business needs and translate these into effective solutions, helping to embed best practice and drive continuous improvement. The role plays an important part in supporting the objectives of the Customer Insight Team and wider Society, ensuring marketing activity is both impactful and aligned to broader business goals.
What Will You Be Doing?
- Ownership of the management, development, and execution of complex marketing automation campaigns for both customers and prospects.
- Leverage the Adobe technology stack to design and optimise campaign performance and automation processes.
- Collaborate with external partners and agencies to identify and implement improvements to campaign processes and workflows.
- Analyse and interpret customer data to provide actionable insights that inform campaign decisions.
- Share key findings and recommendations with stakeholders across the organisation to support effective decision making.
- Build strong relationships with internal stakeholders, ensuring clear communication and alignment on campaign objectives.
- Champion marketing best practices, ensuring all campaigns meet high standards of quality and effectiveness.
What Do We Need From You?
- Significant Adobe Campaign experience and ability to analyse business needs and turn them into effective, data-driven solutions.
- Good understanding of the wider Adobe Technology stack.
- Strong analytical skills, including the ability to interpret data and provide clear insights and recommendations.
- Good working knowledge of SQL and experience using data analysis/reporting tools.
- Confident working with stakeholders to understand requirements and translate them into practical solutions.
- Understanding of data across financial services.
- Understanding of digital across the business landscape.
Benefits
- Annual discretionary bonus scheme.
- 25 days standard annual leave + bank holidays + rising 1 day per year of service to a maximum of 30 days.
- Holiday trading scheme allowing the ability to buy and sell additional annual leave days.
- Matching employer pension contribution (up to 10% per annum).
- Commitment to training and development.
- Private medical insurance for all our colleagues.
- Salary Sacrifice Scheme for hybrid/electric car.
- Colleague Mortgage (conditions apply).
- 3 paid volunteering days per annum.
- Diverse and inclusive colleague networks, including Carers and Pride Alliance groups.
- Cycle to work initiative and discounted gym membership.
Senior Marketing Automation Specialist in London employer: Skipton Building Society
Located in Skipton, this company offers a commitment to training and development alongside a matching employer pension contribution of up to 10%. The diverse team includes networks for Carers and Pride Alliance groups, fostering an inclusive environment.
