At a Glance
- Tasks: Manage and optimise e-commerce websites for maximum performance and growth.
- Company: Join Skinnydip, a vibrant brand with a focus on innovation and creativity.
- Benefits: Enjoy a competitive salary, supportive team environment, and opportunities for professional growth.
- Other info: Collaborative culture with opportunities to mentor and lead a junior team member.
- Why this job: Be at the forefront of e-commerce, driving real impact in a dynamic online space.
- Qualifications: 2-3 years in e-commerce merchandising with strong analytical and communication skills.
The predicted salary is between 30000 - 40000 € per year.
Line Manager: Head of Ecommerce
Hours: 9.00am – 5.30pm (Monday – Friday)
Skinnydip are looking for a commercially driven Ecommerce Merchandiser to support the trading, optimisation & growth of our core website & sister brand websites. The role will focus on ensuring all sites are consistently trading at their best from launches, onsite merchandising & CRO to search, optimisation & international performance. You will play a key role in the day to day management of the websites, while line managing & supporting an Ecommerce Admin Assistant, supporting both established and growing brands within the Skinnydip group.
Key Responsibilities
- PLANNING & ANALYSIS: Own daily & weekly performance reporting across all sites, tracking KPIs including revenue, conversion rate, AOV & ASP. Produce ad-hoc & post-launch analysis of key site activities, identifying key areas of growth & missed opportunities. Analyse product, category & collection performance across brands, identifying underperformance & missed opportunities. Create a monthly performance report reviewing style successes and failures, supported by sales data, stock position & availability. Pre-planning and build collections for newsletters, homepage and promotional banners. Demonstrate a clear understanding of the top search terms and high traffic site areas, using insight to improve user experience. Maintain a thorough understanding of e-commerce stock levels across all categories – flagging any risks & opportunities to the Merchandising team. Planning homepage banners, including branded and menu category dropdowns in advance of launch, working with Digital Marketing team to plan homepage and newsletters to make sure they are in line.
- Onsite Merchandising, Search & CRO: Oversee product launches end to end across Skinnydip products and sister sites. Own & support the CRO roadmap driving ongoing site optimisation through A/B testing & onsite merchandising using tools such as Shoplift & Ometria. Analysing products post launch to understand what improvements can be made to increase conversions and making the relevant changes e.g. name changes, updated imagery. Maintain the product catalogue & website hierarchy, ensuring all SKUs can be located in the correct categories. Create & manage the e-commerce content calendar for the website, ensuring all banners, editorial assets & copy are relevant, optimised & updated on time and tested. Run twice weekly site reviews & audits across desktop & mobile ensuring the highest standards across site, enabling optimised product performance across all categories. Working with and reporting all bugs to external web developer agency. Identify opportunities based on customer search data and onsite behaviour, feeding insights into future product & content decisions. Work collaboratively with the copywriter & Digital Marketing Manager to ensure we have implemented best practise SEO & the site is optimised to the best of your ability.
- COMMUNICATION: Monitor & manage customer reviews on site, feeding back if there are any recurring quality or product issues. Work closely with the Merchandising team to highlight products that are over or under-selling. Provide recommendations for site improvements and enhancements to improve user experience.
What we need from you?
- ~2/3 years in Ecommerce Merchandising, Trading or Ecommerce Executive role
- ~ Experience managing or supporting multiple ecommerce websites is highly desirable
- ~ Experience managing or mentoring a junior team member is desirable.
- ~ Strong commercial & analytical mindset
- ~ Confident working with ecommerce data and translating insight into action
- ~ In depth knowledge of SEO Best practise including awareness of evolving AI-led search developments
- ~ Strong copywriting skills
- ~ Strong numerical skills for reporting including strong knowledge of Excel knowledge
- ~ Experience working with Shopify Plus & Google Analytics
- ~ Experience using Ometria is desirable
- ~ Ability to analyse website audits & communicate technical issues to the internal team & agencies
- ~ Highly organised & efficient with meticulous attention to detail particularly across copy, context & visual merchandising
- ~ Excellent communication skills with a positive, proactive attitude.
Retail Merchandiser - Online Brand in London employer: Skinnydip London
At Skinnydip, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. As a Retail Merchandiser, you will benefit from a supportive environment that encourages professional growth and development, with opportunities to lead and mentor junior team members. Located in a dynamic e-commerce landscape, our team enjoys a healthy work-life balance, competitive benefits, and the chance to make a meaningful impact on our brand's success.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Merchandiser - Online Brand in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for interviews like a pro! Research the company, understand their products, and think about how your skills can help them grow. We want you to walk in feeling confident and ready to impress!
✨Tip Number 3
Show off your analytical skills! Be ready to discuss how you've used data to drive decisions in past roles. We love seeing candidates who can turn numbers into actionable insights, especially in e-commerce.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate individuals who want to make an impact!
We think you need these skills to ace Retail Merchandiser - Online Brand in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Ecommerce Merchandiser role. Highlight your experience in managing multiple ecommerce websites and any relevant analytical skills. We want to see how your background aligns with what we’re looking for!
Showcase Your Skills:Don’t forget to showcase your strong copywriting and numerical skills. Include examples of how you've used data to drive decisions or improve performance. This will help us see your commercial mindset in action!
Be Clear and Concise:When writing your application, keep it clear and concise. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the point!
Apply Through Our Website:We encourage you to apply through our website for the best chance of being noticed. It’s the easiest way for us to track your application and ensure it reaches the right people. Don’t miss out!
How to prepare for a job interview at Skinnydip London
✨Know Your Numbers
Brush up on your e-commerce metrics! Be ready to discuss KPIs like revenue, conversion rates, and AOV. Showing that you can analyse data and translate it into actionable insights will impress the interviewers.
✨Showcase Your Merchandising Skills
Prepare examples of how you've optimised product launches or improved site performance in previous roles. Discuss specific tools you've used, like A/B testing or content calendars, to demonstrate your hands-on experience.
✨Understand SEO Best Practices
Since this role involves working closely with SEO, make sure you can talk about current best practices and any experience you have with AI-led search developments. This shows you're not just familiar with the basics but are also keeping up with industry trends.
✨Be a Team Player
Highlight your experience in managing or mentoring junior team members. Discuss how you’ve collaborated with other departments, like digital marketing or copywriting, to achieve common goals. This will show that you’re not just focused on your own tasks but value teamwork.
