At a Glance
- Tasks: Drive online sales by optimising website performance and managing product launches.
- Company: Join Skinnydip, a vibrant brand known for its innovative ecommerce approach.
- Benefits: Enjoy a competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Be part of a dynamic team shaping the future of online retail.
- Qualifications: 2-3 years in ecommerce merchandising with strong analytical and communication skills.
The predicted salary is between 30000 - 40000 € per year.
Skinnydip are looking for a commercially driven Ecommerce Merchandiser to support the trading, optimisation & growth of our core website & sister brand websites. The role will focus on ensuring all sites are consistently trading at their best from launches, onsite merchandising & CRO to search, optimisation & international performance. You will play a key role in the day to day management of the websites, while line managing & supporting an Ecommerce Admin Assistant, supporting both established and growing brands within the Skinnydip group.
Key Responsibilities
- PLANNING & ANALYSIS: Own daily & weekly performance reporting across all sites, tracking KPIs including revenue, conversion rate, AOV & ASP. Produce ad-hoc & post-launch analysis of key site activities, identifying key areas of growth & missed opportunities. Analyse product, category & collection performance across brands, identifying underperformance & missed opportunities. Create a monthly performance report reviewing style successes and failures, supported by sales data, stock position & availability. Pre-planning and build collections for newsletters, homepage and promotional banners. Demonstrate a clear understanding of the top search terms and high traffic site areas, using insight to improve user experience. Maintain a thorough understanding of e-commerce stock levels across all categories – flagging any risks & opportunities to the Merchandising team. Planning homepage banners, including branded and menu category dropdowns in advance of launch, working with Digital Marketing team to plan homepage and newsletters to make sure they are in line.
- Onsite Merchandising, Search & CRO: Oversee product launches end to end across Skinnydip products and sister sites. Own & support the CRO roadmap driving ongoing site optimisation through A/B testing & onsite merchandising using tools such as Shoplift & Ometria. Analysing products post launch to understand what improvements can be made to increase conversions and making the relevant changes e.g. name changes, updated imagery. Maintain the product catalogue & website hierarchy, ensuring all SKUs can be located in the correct categories. Create & manage the e-commerce content calendar for the website, ensuring all banners, editorial assets & copy are relevant, optimised & updated on time and tested. Run twice weekly site reviews & audits across desktop & mobile ensuring the highest standards across site, enabling optimised product performance across all categories. Working with and reporting all bugs to external web developer agency. Identify opportunities based on customer search data and onsite behaviour, feeding insights into future product & content decisions. Work collaboratively with the copywriter & Digital Marketing Manager to ensure we have implemented best practise SEO & the site is optimised to the best of your ability.
- COMMUNICATION: Monitor & manage customer reviews on site, feeding back if there are any recurring quality or product issues. Work closely with the Merchandising team to highlight products that are over or under-selling. Provide recommendations for site improvements and enhancements to improve user experience.
What we need from you?
- 2-3 years in Ecommerce Merchandising, Trading or Ecommerce Executive role.
- Experience managing or supporting multiple ecommerce websites is highly desirable.
- Experience managing or mentoring a junior team member is desirable.
- Strong commercial & analytical mindset.
- Confident working with ecommerce data and translating insight into action.
- In depth knowledge of SEO Best practise including awareness of evolving AI-led search developments.
- Strong copywriting skills.
- Strong numerical skills for reporting including strong knowledge of Excel.
- Experience working with Shopify Plus & Google Analytics.
- Experience using Ometria is desirable.
- Ability to analyse website audits & communicate technical issues to the internal team & agencies.
- Highly organised & efficient with meticulous attention to detail particularly across copy, context & visual merchandising.
- Excellent communication skills with a positive, proactive attitude.
Online Retail Merchandiser in London employer: Skinnydip London
At Skinnydip, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture. As an Ecommerce Merchandiser, you will benefit from a supportive environment that encourages professional growth, with opportunities to lead and mentor junior team members while working on exciting projects across our dynamic brand portfolio. Located in a creative hub, our team enjoys a balanced work-life schedule, competitive benefits, and the chance to make a meaningful impact in the fast-paced world of online retail.
StudySmarter Expert Advice🤫
We think this is how you could land Online Retail Merchandiser in London
✨Tip Number 1
Get your networking game on! Reach out to people in the ecommerce space, especially those who work at Skinnydip or similar brands. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your analytical skills! Prepare some examples of how you've used data to drive decisions in past roles. Being able to talk about your experience with KPIs and conversion rates will definitely catch their attention.
✨Tip Number 3
Don’t just apply – engage! When you submit your application through our website, follow up with a quick email expressing your enthusiasm for the role. It shows initiative and keeps you on their radar.
✨Tip Number 4
Be ready to discuss your merchandising strategies! Think about how you would approach product launches and site optimisation. Having a solid plan in mind will show you're proactive and ready to hit the ground running.
We think you need these skills to ace Online Retail Merchandiser in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Ecommerce Merchandiser role. Highlight your experience in managing multiple ecommerce websites and any relevant achievements that showcase your analytical skills and commercial mindset.
Showcase Your Skills:Don’t forget to emphasise your strong copywriting and numerical skills. Mention any tools you’ve used, like Shopify Plus or Google Analytics, as these are key for the role. We want to see how you can translate data into actionable insights!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about ecommerce and how your experience aligns with our needs. Be sure to mention your understanding of SEO best practices and your proactive attitude.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Skinnydip London
✨Know Your Numbers
As an Ecommerce Merchandiser, you'll be dealing with KPIs like revenue and conversion rates. Brush up on your numerical skills and be ready to discuss how you've used data to drive decisions in past roles. This shows you understand the commercial side of things!
✨Showcase Your Analytical Skills
Prepare examples of how you've analysed product performance or conducted post-launch reviews. Be specific about the tools you've used, like Google Analytics or Ometria, and how your insights led to actionable changes. This will demonstrate your analytical mindset.
✨Familiarise Yourself with SEO Best Practices
Since SEO is crucial for online retail, make sure you can talk about your experience with SEO strategies and how they’ve impacted site performance. Mention any knowledge of AI-led search developments to show you're up-to-date with industry trends.
✨Communicate Effectively
Strong communication skills are key in this role. Think of examples where you've collaborated with teams, like working with copywriters or digital marketing managers. Highlight how you’ve provided feedback or recommendations that improved user experience.
