At a Glance
- Tasks: Lead marketing strategy and execution, driving brand growth and digital performance.
- Company: Join Skinnydip, a vibrant brand known for its innovative approach to marketing.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with creative teams and drive international expansion, especially in the US.
- Why this job: Make a significant impact on a beloved brand while shaping its future direction.
- Qualifications: 8-10+ years in marketing with expertise in digital and performance strategies.
The predicted salary is between 70000 - 90000 £ per year.
We’re hiring a commercially driven Head of Marketing to lead the strategy, direction and execution of all marketing at Skinnydip. This is a high-impact leadership role with full ownership of digital performance as well as brand, creative and channel strategy. You will define how Skinnydip shows up across every touchpoint, driving both immediate revenue and long-term brand growth. With a strong focus on digital marketing, you’ll own performance across paid media, CRM, affiliates and emerging channels, while shaping the broader marketing vision across brand, campaigns and international expansion.
About the Role
You will be responsible for setting and delivering the overall marketing strategy, balancing performance and brand to drive profitable growth across the UK and internationally. Working closely with Ecommerce, Creative, Product and Leadership teams, you’ll ensure all marketing activity is aligned, commercially effective and culturally relevant.
Responsibilities
- Marketing Leadership & Strategy
- Define and lead Skinnydip’s overall marketing strategy across all channels
- Own the marketing roadmap, aligning brand, digital and commercial priorities
- Set clear KPIs across performance, brand and customer growth
- Lead, mentor and scale the marketing team
- Digital & Performance Marketing (Core Focus)
- Own the digital marketing budget with accountability for revenue, ROAS, CAC and profitability
- Lead strategy and execution across Meta, TikTok and Google (Search, Shopping & PMAX)
- Drive both demand generation and demand capture at scale
- Continuously test, optimise and innovate across channels, formats and creative
- CRM & Retention
- Own CRM strategy across email and SMS (Ometria)
- Build and optimise lifecycle journeys to drive LTV and repeat purchase
- Lead segmentation and personalisation strategies
- Ensure CRM is fully integrated into campaigns, launches and trading calendar
- Affiliate, Creator & Partnerships
- Own and scale the affiliate programme and performance partnerships
- Identify and onboard new creators, partners and networks
- Work closely with influencer and content teams to maximise ROI and brand impact
- Brand & Campaign Direction
- Lead the development of 360 marketing campaigns across digital, social, retail and partnerships
- Work closely with Creative and Brand teams to ensure a consistent, standout brand identity
- Balance short-term performance with long-term brand building
- Organic Growth (SEO & Content)
- Own SEO and organic growth strategy
- Drive traffic and revenue through search, content and landing page optimisation
- Identify cultural and product-led opportunities to win organically
- App & Customer Engagement
- Own app growth, engagement and retention strategy
- Drive downloads, usage and revenue through push, exclusives and campaigns
- Analytics, Data & Insight
- Own marketing analytics across Shopify, GA4 and attribution tools
- Report on key KPIs including Revenue, ROAS, CAC, LTV and contribution
- Translate data into clear strategic decisions and actions
- Cross-Functional Leadership
- Partner closely with Ecommerce, Merchandising and Product teams
- Align marketing with onsite experience, trading calendar and launches
- Play a key role in international expansion, particularly US growth
About You
- 8–10+ years in marketing, with a strong focus on digital and performance within ecommerce or DTC
- Proven experience leading marketing strategy and managing high-performing teams
- Deep hands-on expertise across Meta, TikTok and Google Ads
- Strong commercial mindset with a focus on profitable growth
- Experience across CRM, retention and lifecycle marketing
- Confident using data and analytics to drive decisions
- Equally comfortable thinking strategically and executing tactically
- Experience scaling brands internationally, particularly in the US
- Strong understanding of brand building alongside performance marketing
- Experience in app marketing and retention
- Familiarity with influencer-led and UGC-driven growth strategies
- Experience with attribution and incrementality testing
Head of Marketing in London employer: Skinnydip London
At Skinnydip, we pride ourselves on being an innovative and dynamic employer that fosters a collaborative and creative work environment. As the Head of Marketing, you will have the opportunity to lead a passionate team, drive impactful marketing strategies, and contribute to our exciting international growth. With a strong emphasis on employee development and a culture that celebrates creativity and performance, Skinnydip offers a unique platform for you to thrive in your career while making a significant impact on our brand's future.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Skinnydip London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Skinnydip London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Skinnydip London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Skinnydip London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Skinnydip London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Skinnydip London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Skinnydip London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Skinnydip London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Skinnydip London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Skinnydip London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
