At a Glance
- Tasks: Drive ecommerce growth by optimising website performance and managing product launches.
- Company: Join Skinnydip, a vibrant brand known for its innovative approach to ecommerce.
- Benefits: Enjoy a competitive salary, flexible hours, and opportunities for professional development.
- Other info: Collaborative environment with potential for career advancement.
- Why this job: Be part of a dynamic team that shapes the online shopping experience for customers.
- Qualifications: 2-3 years in ecommerce merchandising with strong analytical and communication skills.
The predicted salary is between 30000 - 40000 € per year.
Skinnydip are looking for a commercially driven Ecommerce Merchandiser to support the trading, optimisation & growth of our core website & sister brand websites. The role will focus on ensuring all sites are consistently trading at their best from launches, onsite merchandising & CRO to search, optimisation & international performance. You will play a key role in the day to day management of the websites, while line managing & supporting an Ecommerce Admin Assistant, supporting both established and growing brands within the Skinnydip group.
Key Responsibilities
- PLANNING & ANALYSIS: Own daily & weekly performance reporting across all sites, tracking KPIs including revenue, conversion rate, AOV & ASP. Produce ad-hoc & post-launch analysis of key site activities, identifying key areas of growth & missed opportunities. Analyse product, category & collection performance across brands, identifying underperformance & missed opportunities. Create a monthly performance report reviewing style successes and failures, supported by sales data, stock position & availability. Pre-planning and build collections for newsletters, homepage and promotional banners. Demonstrate a clear understanding of the top search terms and high traffic site areas, using insight to improve user experience. Maintain a thorough understanding of e-commerce stock levels across all categories – flagging any risks & opportunities to the Merchandising team. Planning homepage banners, including branded and menu category dropdowns in advance of launch, working with Digital Marketing team to plan homepage and newsletters to make sure they are in line.
- Onsite Merchandising, Search & CRO: Oversee product launches end to end across Skinnydip products and sister sites. Own & support the CRO roadmap driving ongoing site optimisation through A/B testing & onsite merchandising using tools such as Shoplift & Ometria. Analysing products post launch to understand what improvements can be made to increase conversions and making the relevant changes e.g. name changes, updated imagery. Maintain the product catalogue & website hierarchy, ensuring all SKUs can be located in the correct categories. Create & manage the e-commerce content calendar for the website, ensuring all banners, editorial assets & copy are relevant, optimised & updated on time and tested. Run twice weekly site reviews & audits across desktop & mobile ensuring the highest standards across site, enabling optimised product performance across all categories. Working with and reporting all bugs to external web developer agency. Identify opportunities based on customer search data and onsite behaviour, feeding insights into future product & content decisions. Work collaboratively with the copywriter & Digital Marketing Manager to ensure we have implemented best practise SEO & the site is optimised to the best of your ability.
- COMMUNICATION: Monitor & manage customer reviews on site, feeding back if there are any recurring quality or product issues. Work closely with the Merchandising team to highlight products that are over or under-selling. Provide recommendations for site improvements and enhancements to improve user experience.
What we need from you?
- 2/3 years in Ecommerce Merchandising, Trading or Ecommerce Executive role.
- Experience managing or supporting multiple ecommerce websites is highly desirable.
- Experience managing or mentoring a junior team member is desirable.
- Strong commercial & analytical mindset.
- Confident working with ecommerce data and translating insight into action.
- In depth knowledge of SEO Best practise including awareness of evolving AI-led search developments.
- Strong copywriting skills.
- Strong numerical skills for reporting including strong knowledge of Excel knowledge.
- Experience working with Shopify Plus & Google Analytics.
- Experience using Ometria is desirable.
- Ability to analyse website audits & communicate technical issues to the internal team & agencies.
- Highly organised & efficient with meticulous attention to detail particularly across copy, context & visual merchandising.
- Excellent communication skills with a positive, proactive attitude.
Ecommerce Merchandiser in London employer: Skinnydip London
At Skinnydip, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. As an Ecommerce Merchandiser, you will not only have the opportunity to drive the success of our dynamic online platforms but also benefit from a supportive environment that encourages professional growth and development. With a focus on collaboration and innovation, our team thrives in a fast-paced setting, making it an exciting place to build your career in ecommerce.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Merchandiser in London
✨Tip Number 1
Network like a pro! Reach out to people in the ecommerce space, especially those who work at Skinnydip or similar brands. A friendly chat can sometimes lead to job opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! If you’ve got experience with tools like Shopify Plus or Google Analytics, make sure to highlight that in conversations. Maybe even prepare a mini case study of a successful project you’ve worked on to share during interviews.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Send a friendly email to the Skinnydip team expressing your interest in the Ecommerce Merchandiser role and how you can contribute to their success.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in ecommerce and merchandising. Share your insights during interviews to show you’re passionate about the industry and ready to hit the ground running.
We think you need these skills to ace Ecommerce Merchandiser in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Ecommerce Merchandiser role. Highlight your experience with e-commerce data, merchandising, and any relevant tools like Shopify Plus or Google Analytics. We want to see how your skills align with what we're looking for!
Show Off Your Analytical Skills:Since this role involves a lot of analysis, don’t shy away from showcasing your analytical mindset. Include examples of how you've tracked KPIs or improved conversion rates in previous roles. We love numbers, so let them shine!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for our team. Share your passion for e-commerce and how you can contribute to our growth. Be sure to mention any experience managing multiple websites or mentoring team members!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Skinnydip family!
How to prepare for a job interview at Skinnydip London
✨Know Your Numbers
As an Ecommerce Merchandiser, you'll need to be comfortable with data. Brush up on key performance indicators like revenue, conversion rates, and average order value. Be ready to discuss how you've used data in past roles to drive decisions and improve performance.
✨Showcase Your Analytical Skills
Prepare examples of how you've conducted analysis in previous positions. Whether it's identifying underperforming products or optimising site performance, have specific instances ready to share. This will demonstrate your analytical mindset and ability to translate insights into actionable strategies.
✨Familiarise Yourself with Tools
Make sure you're well-versed in the tools mentioned in the job description, like Shopify Plus, Google Analytics, and Ometria. If you have experience with A/B testing or CRO tools, be prepared to discuss how you've used them to enhance user experience and boost conversions.
✨Communicate Effectively
Strong communication skills are essential for this role. Think about how you've collaborated with teams in the past, especially when it comes to sharing insights or addressing issues. Practice articulating your thoughts clearly and confidently, as this will be key in your interview.
