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- Tasks: Lead and scale digital marketing strategies across various platforms to drive growth.
- Company: Join a dynamic brand known for its innovative approach in the fashion industry.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact on brand growth while working with creative teams.
- Qualifications: 7+ years in digital marketing with strong experience in paid media and CRM.
- Other info: Exciting opportunity for international expansion and career advancement.
The predicted salary is between 60000 - 80000 £ per year.
We’re hiring a commercially driven Senior Digital Marketing Manager to own and scale Skinnydip’s digital performance. This is a high-impact role with full responsibility for budget, performance, and profitable growth across paid media, CRM, affiliates, and emerging channels. You’ll play a key role in driving UK and international growth, working closely with Ecommerce, Creative and Brand teams to deliver campaigns that convert.
Key Responsibilities
- Performance & Budget Ownership
- Own the digital marketing budget with clear accountability for revenue, ROAS, CAC and profitability
- Lead forecasting, pacing and performance reporting
- Identify opportunities to scale revenue while improving efficiency and contribution margin
- Paid Media (Meta, TikTok & Google)
- Own strategy and execution across Meta, TikTok and Google (Search, Shopping & PMAX)
- Drive both demand generation (paid social) and demand capture (search & shopping)
- Continuously test creatives, audiences and formats to improve performance
- Brief and collaborate on high-performing content (UGC, creators, product-led, trend-driven)
- CRM & Retention (Ometria)
- Own CRM strategy across email and SMS
- Build and optimise lifecycle journeys (welcome, browse abandon, post-purchase, winback)
- Drive LTV, repeat purchase rate and engagement through segmentation and personalisation
- Align CRM with trading calendar, launches and campaigns
- Affiliate & Creator Marketing
- Own and grow the affiliate programme
- Identify and onboard new partners, creators and networks
- Optimise commission structures to drive incremental revenue
- Work closely with influencer/content teams to maximise performance
- SEO (Organic Growth)
- Own SEO strategy with a focus on revenue-driving organic growth
- Identify keyword opportunities across products, categories and trends
- Optimise site structure, landing pages and on-site content
- Monitor rankings, technical performance and organic conversion
- App Marketing
- Own app growth and performance strategy
- Optimise push notifications and engagement
- Plan app-exclusive campaigns and offers
- Track revenue, retention and customer behaviour
- Analytics & Reporting
- Own tracking across Shopify and GA4
- Report on key KPIs: Revenue, ROAS, CAC, CR, AOV, LTV
- Analyse channel performance and attribution
- Turn data into clear, actionable insights
- Cross-Functional Collaboration
- Partner with Ecommerce, Merchandising and Brand teams on campaigns and launches
- Align marketing activity with onsite merchandising and trading calendar
- Support international expansion, particularly US growth
About You
- 7+ years in digital or performance marketing, ideally ecommerce or DTC
- Strong hands-on experience across Meta, TikTok and Google Ads
- Proven track record managing and scaling paid media budgets
- Experience with CRM platforms (Ometria or similar)
- Solid understanding of SEO and organic growth
- Strong analytical skills (GA4, Shopify)
- Commercial mindset with a clear focus on profitability and growth
Nice to Have
- Experience scaling brands internationally (especially US)
- App marketing and retention experience
- Understanding of influencer/UGC-led performance marketing
- Familiarity with attribution and incrementality testing
Digital Marketing Manager in London employer: Skinnydip London
Contact Detail:
Skinnydip London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past digital marketing successes. This will help you stand out and demonstrate your ability to drive results.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can contribute to their growth, especially in areas like paid media and CRM strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with paid media, CRM, and SEO, as these are key areas for us. Use specific examples that showcase your achievements in driving revenue and growth.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for digital marketing and how your skills align with our goals at Skinnydip. Don’t forget to mention any relevant experience with Meta, TikTok, and Google Ads!
Showcase Your Analytical Skills: Since we’re all about data-driven decisions, make sure to highlight your analytical skills. Talk about how you've used tools like GA4 and Shopify to track performance and derive actionable insights. We love candidates who can turn numbers into strategies!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Skinnydip London
✨Know Your Numbers
Make sure you’re familiar with key metrics like ROAS, CAC, and LTV. Be ready to discuss how you've managed budgets in the past and the impact of your strategies on these figures. This shows you understand the commercial side of digital marketing.
✨Showcase Your Campaigns
Prepare to talk about specific campaigns you've led across Meta, TikTok, and Google. Highlight what worked, what didn’t, and how you adapted your strategies. Use data to back up your success stories; numbers speak volumes!
✨Collaboration is Key
Since this role involves working closely with various teams, be ready to discuss how you’ve collaborated with Ecommerce, Creative, and Brand teams in the past. Share examples of how teamwork has driven successful outcomes in your previous roles.
✨Stay Ahead of Trends
Demonstrate your knowledge of current trends in digital marketing, especially in CRM and SEO. Discuss any innovative strategies you’ve implemented or are excited about. Showing that you’re proactive and forward-thinking can set you apart from other candidates.