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For Companies At a Glance
- Tasks: Plan and execute high-converting email and SMS campaigns for e-commerce brands.
- Company: Join a hyper-growth brand with over 120,000 customers in just two years.
- Benefits: Enjoy full flexibility to work whenever and wherever you want.
- Other info: Fast-paced environment with opportunities for rapid learning and growth.
- Why this job: Make a real impact by driving revenue and retention through your campaigns.
- Qualifications: Hands-on experience with Klaviyo and OneText, plus a data-driven mindset.
The predicted salary is between 40000 - 50000 £ per year.
Only apply if you have hands‑on experience managing email and SMS campaigns for e‑commerce brands. We’re looking for someone who understands how to drive revenue through retention marketing, flows, and campaign optimization using Klaviyo and OneText.
Responsibilities
- Plan, build, and execute high‑converting email campaigns using Klaviyo
- Manage and optimize SMS campaigns using OneText to drive engagement and revenue
- Create and improve automated flows (welcome series, abandoned cart, post‑purchase, winback, etc.)
- Segment audiences and personalize messaging to increase conversions and retention
- Collaborate with designers and copywriters to produce compelling, on‑brand campaigns
- Analyze campaign performance (open rates, CTR, revenue per send) and continuously optimize
- A/B test subject lines, creatives, offers, and send times to improve results
- Ensure compliance with email/SMS regulations and best practices
- Stay updated with trends in retention marketing and apply new strategies
Requirements
- Performance‑Driven Marketer – You know how to turn email & SMS into major revenue channels
- Klaviyo Expertise – You’ve built and optimized flows and campaigns that convert
- SMS Marketing Experience – Hands‑on experience with OneText or similar platforms
- DTC E‑commerce Background – You understand customer lifecycle and retention strategies
- Data‑Driven Mindset – You make decisions based on metrics, not guesswork
- Strong Copy & Strategy Sense – You know how to create messaging that sells
- Organized & Reliable – You can manage multiple campaigns and deadlines consistently
Mandatory Requirement
Candidates must be able to manage multiple weekly campaigns and maintain/optimize core flows that generate consistent revenue.
Benefits
- Work on Your Terms – Full flexibility. Work whenever and wherever you want, as long as you deliver results
- Join a Hyper‑Growth Brand – From 0 to 120,000+ customers in 2 years
- Make a Real Impact – Your campaigns will directly drive revenue and retention
- Take Ownership – You’ll fully own email & SMS strategy and execution
- Learn & Grow Fast – Work with a high‑performing, fast‑paced team
Full-Time Email & SMS Marketing Manager (40h/week) in Wigan employer: Skinnify
Contact Detail:
Skinnify Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Full-Time Email & SMS Marketing Manager (40h/week) in Wigan
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce space, especially those who work with email and SMS marketing. Use platforms like LinkedIn to connect and engage with industry professionals; you never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email and SMS campaigns. Include metrics that highlight your success, like open rates and revenue generated. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on Klaviyo and OneText. Be ready to discuss specific campaigns you've managed and how you optimised them. Employers love candidates who can speak their language and demonstrate hands-on experience!
✨Tip Number 4
Don’t just apply anywhere; focus on companies that align with your values and expertise. Check out our website for openings that match your skills in retention marketing. Tailor your approach to each company to show you’re genuinely interested!
We think you need these skills to ace Full-Time Email & SMS Marketing Manager (40h/week) in Wigan
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your hands-on experience with email and SMS campaigns, especially for e-commerce brands. We want to see how you've driven revenue through retention marketing, so don’t hold back!
Get Technical: Since we’re all about Klaviyo and OneText, mention any specific campaigns or flows you’ve built using these platforms. Show us your expertise and how you’ve optimised them for better results.
Be Data-Driven: We love numbers! Include examples of how you've analysed campaign performance and made data-driven decisions to improve open rates and conversions. Metrics matter to us!
Personalise Your Application: Tailor your application to reflect our job description. Use similar language and focus on the skills we’re looking for. And remember, apply through our website to make sure it gets to us directly!
How to prepare for a job interview at Skinnify
✨Showcase Your Campaign Success
Be ready to discuss specific email and SMS campaigns you've managed in the past. Highlight the strategies you used, the results achieved, and how you optimised them for better performance. This will demonstrate your hands-on experience and understanding of what drives revenue.
✨Know Your Tools Inside Out
Familiarise yourself with Klaviyo and OneText before the interview. Be prepared to talk about how you've used these platforms to create automated flows and segment audiences. Showing that you can navigate these tools confidently will set you apart from other candidates.
✨Data-Driven Decision Making
Prepare to discuss how you analyse campaign performance metrics like open rates and CTR. Share examples of how you've used data to inform your marketing strategies and improve results. This will highlight your data-driven mindset, which is crucial for this role.
✨Stay Updated on Trends
Research the latest trends in retention marketing and be ready to share your insights during the interview. Discuss any new strategies you've implemented or are excited to try. This shows your passion for the field and your commitment to continuous learning.