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- Tasks: Plan and execute high-converting email and SMS campaigns for e-commerce brands.
- Company: Join a hyper-growth brand with over 120,000 customers in just two years.
- Benefits: Enjoy full flexibility to work whenever and wherever you want.
- Other info: Take ownership of the email and SMS strategy in a fast-paced team.
- Why this job: Make a real impact by driving revenue and retention through your campaigns.
- Qualifications: Hands-on experience with Klaviyo and OneText, plus a data-driven mindset.
Only apply if you have hands-on experience managing email and SMS campaigns for e-commerce brands. We’re looking for someone who understands how to drive revenue through retention marketing, flows, and campaign optimization using Klaviyo and OneText.
Responsibilities
- Plan, build, and execute high-converting email campaigns using Klaviyo
- Manage and optimize SMS campaigns using OneText to drive engagement and revenue
- Create and improve automated flows (welcome series, abandoned cart, post-purchase, winback, etc.)
- Segment audiences and personalize messaging to increase conversions and retention
- Collaborate with designers and copywriters to produce compelling, on-brand campaigns
- Analyze campaign performance (open rates, CTR, revenue per send) and continuously optimize
- A/B test subject lines, creatives, offers, and send times to improve results
- Ensure compliance with email/SMS regulations and best practices
- Stay updated with trends in retention marketing and apply new strategies
Requirements
- Performance-Driven Marketer – You know how to turn email & SMS into major revenue channels
- Klaviyo Expertise – You’ve built and optimized flows and campaigns that convert
- SMS Marketing Experience – Hands-on experience with OneText or similar platforms
- DTC E-commerce Background – You understand customer lifecycle and retention strategies
- Data-Driven Mindset – You make decisions based on metrics, not guesswork
- Strong Copy & Strategy Sense – You know how to create messaging that sells
- Organized & Reliable – You can manage multiple campaigns and deadlines consistently
Mandatory Requirement
Candidates must be able to manage multiple weekly campaigns and maintain/optimize core flows that generate consistent revenue.
Benefits
- Work on Your Terms – Full flexibility. Work whenever and wherever you want, as long as you deliver results
- Join a Hyper-Growth Brand – From 0 to 120,000+ customers in 2 years
- Make a Real Impact – Your campaigns will directly drive revenue and retention
- Take Ownership – You’ll fully own email & SMS strategy and execution
- Learn & Grow Fast – Work with a high-performing, fast-paced team
Contact Detail:
Skinnify Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Full-Time Email & SMS Marketing Manager (40h/week) in London
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce space, especially those who work with email and SMS marketing. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email and SMS campaigns. Use metrics to highlight your successes – numbers speak louder than words!
✨Tip Number 3
Prepare for interviews by brushing up on Klaviyo and OneText. Be ready to discuss specific campaigns you’ve managed and how you optimised them for better results. We love seeing passion and expertise!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for talent that can drive revenue and retention.
We think you need these skills to ace Full-Time Email & SMS Marketing Manager (40h/week) in London
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your hands-on experience with email and SMS campaigns, especially if you've worked with Klaviyo or OneText. We want to see how you've driven revenue through retention marketing in your previous roles!
Be Data-Driven: Since we love a performance-driven mindset, include specific metrics from your past campaigns. Talk about open rates, CTR, and any A/B testing you've done. Numbers speak louder than words, so let them shine!
Personalise Your Application: Tailor your application to us! Use the job description as a guide and make sure your messaging aligns with what we're looking for. Show us that you understand our brand and how you can contribute to our growth.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Skinnify
✨Know Your Tools Inside Out
Make sure you’re well-versed in Klaviyo and OneText. Familiarise yourself with their features, especially how to create and optimise flows. Be ready to discuss specific campaigns you've managed and the results they achieved.
✨Showcase Your Data Skills
Prepare to talk about how you analyse campaign performance. Bring examples of metrics you've tracked, like open rates and CTR, and how you've used that data to make decisions. This will show your data-driven mindset.
✨Demonstrate Your Creative Side
Think about how you can collaborate with designers and copywriters. Have a few ideas ready for compelling email and SMS campaigns that align with the brand's voice. This will highlight your strong copy and strategy sense.
✨Stay Ahead of Trends
Research the latest trends in retention marketing before the interview. Be prepared to discuss how you would apply new strategies to improve engagement and revenue. This shows you're proactive and passionate about the field.