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- Tasks: Plan and execute high-converting email and SMS campaigns for e-commerce brands.
- Company: Join a hyper-growth brand with over 120,000 customers in just two years.
- Benefits: Enjoy full flexibility to work whenever and wherever you want.
- Why this job: Make a real impact by driving revenue and retention through your campaigns.
- Qualifications: Hands-on experience with Klaviyo and OneText, plus a data-driven mindset.
- Other info: Be part of a fast-paced team and take ownership of your strategies.
The predicted salary is between 40000 - 50000 £ per year.
Only apply if you have hands‑on experience managing email and SMS campaigns for e‑commerce brands. We’re looking for someone who understands how to drive revenue through retention marketing, flows, and campaign optimization using Klaviyo and OneText.
Responsibilities
- Plan, build, and execute high‑converting email campaigns using Klaviyo
- Manage and optimize SMS campaigns using OneText to drive engagement and revenue
- Create and improve automated flows (welcome series, abandoned cart, post‑purchase, winback, etc.)
- Segment audiences and personalize messaging to increase conversions and retention
- Collaborate with designers and copywriters to produce compelling, on‑brand campaigns
- Analyze campaign performance (open rates, CTR, revenue per send) and continuously optimize
- A/B test subject lines, creatives, offers, and send times to improve results
- Ensure compliance with email/SMS regulations and best practices
- Stay updated with trends in retention marketing and apply new strategies
Requirements
- Performance‑Driven Marketer – You know how to turn email & SMS into major revenue channels
- Klaviyo Expertise – You’ve built and optimized flows and campaigns that convert
- SMS Marketing Experience – Hands‑on experience with OneText or similar platforms
- DTC E‑commerce Background – You understand customer lifecycle and retention strategies
- Data‑Driven Mindset – You make decisions based on metrics, not guesswork
- Strong Copy & Strategy Sense – You know how to create messaging that sells
- Organized & Reliable – You can manage multiple campaigns and deadlines consistently
Mandatory Requirement
Candidates must be able to manage multiple weekly campaigns and maintain/optimize core flows that generate consistent revenue.
Benefits
- Work on Your Terms – Full flexibility. Work whenever and wherever you want, as long as you deliver results
- Join a Hyper‑Growth Brand – From 0 to 120,000+ customers in 2 years
- Make a Real Impact – Your campaigns will directly drive revenue and retention
- Take Ownership – You’ll fully own email & SMS strategy and execution
- Learn & Grow Fast – Work with a high‑performing, fast‑paced team
Full-Time Email & SMS Marketing Manager (40h/week) employer: Skinnify
Contact Detail:
Skinnify Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Full-Time Email & SMS Marketing Manager (40h/week)
✨Tip Number 1
Get your hands dirty with Klaviyo and OneText before the interview. Familiarise yourself with their features and functionalities so you can speak confidently about your experience managing email and SMS campaigns. We want to see that you know how to drive revenue through retention marketing!
✨Tip Number 2
Show us your data-driven mindset! Prepare to discuss specific metrics from your past campaigns, like open rates and CTR. We love candidates who can back up their strategies with solid numbers, so bring those stats to the table.
✨Tip Number 3
Don’t just talk about your successes; share your learnings too! We appreciate marketers who can analyse campaign performance and adapt their strategies. Be ready to discuss what worked, what didn’t, and how you optimised your flows.
✨Tip Number 4
Finally, don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Full-Time Email & SMS Marketing Manager (40h/week)
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your hands-on experience with email and SMS campaigns, especially if you've worked with Klaviyo and OneText. We want to see how you've driven revenue through retention marketing, so don’t hold back!
Be Data-Driven: Since we love a data-driven mindset, include specific metrics from your past campaigns. Talk about open rates, CTR, and revenue per send to show us you know how to optimise for success.
Personalise Your Application: Tailor your application to our job description. Use the same language and focus on the skills we’re looking for, like creating automated flows and segmenting audiences. It shows us you really get what we need!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Skinnify
✨Showcase Your Campaign Success
Be ready to discuss specific email and SMS campaigns you've managed in the past. Highlight the results you achieved, such as increased open rates or revenue generated, and explain how you used Klaviyo and OneText to optimise those campaigns.
✨Know Your Metrics
Familiarise yourself with key performance indicators relevant to email and SMS marketing. Be prepared to talk about how you analyse data to make informed decisions, and share examples of how you've used A/B testing to improve campaign performance.
✨Demonstrate Your Creative Side
Since you'll be collaborating with designers and copywriters, think of some creative ideas for campaigns that align with the brand's voice. Bring examples of compelling messaging you've crafted and be ready to discuss your thought process behind them.
✨Stay Updated on Trends
Research the latest trends in retention marketing and be prepared to discuss how you would apply these strategies in your role. Showing that you're proactive about learning will demonstrate your commitment to driving results for the company.