At a Glance
- Tasks: Manage our e-commerce store and optimise conversion rates through data-driven strategies.
- Company: Skinnify, a fast-growing fitness brand revolutionising everyday clothing.
- Benefits: Full-time role with competitive pay and opportunities for growth.
- Other info: Be part of an innovative company with over 120,000 happy customers.
- Why this job: Join a dynamic team and directly impact revenue while shaping the customer experience.
- Qualifications: Proven e-commerce management experience, preferably with Shopify, and CRO skills.
The predicted salary is between 36000 - 60000 € per year.
Overview
Only apply if you have proven experience managing e-commerce stores (Shopify preferred) and driving conversion rate optimization (CRO) through data‑driven testing and execution.
Responsibilities
- Manage and maintain all storefront pages to ensure a seamless user experience.
- Design and launch product pages for new collections and product launches.
- Continuously execute A/B split testing to maximize conversions and revenue per visitor.
- Monitor analytics, identify bottlenecks and propose data‑driven improvements.
- Collaborate with creative, media buying and product teams to align store updates with marketing campaigns.
- Ensure the site remains fast, responsive and optimized for mobile‑first experiences.
Requirements
- Proven experience managing Shopify stores and optimizing e-commerce performance.
- Strong analytical skills with proficiency in Google Analytics, A/B testing tools and conversion optimization frameworks.
- Excellent project management and collaboration abilities across creative, media buying and product teams.
- Detail‑oriented mindset and ability to prioritize tasks in a fast‑moving environment.
Benefits
- Remote‑friendly, flexible work culture.
- Hyper‑growth brand: from 0 to 120,000 customers in just two years.
- Direct impact on sales and growth through your optimizations.
- Freedom to shape the storefront and influence the customer journey.
- Opportunities to learn and grow with top creatives, strategists, and growth marketers.
The Skinnify Story
Skinnify started when our founder Christian realized most women wanted to get in shape but lacked the time or motivation for regular workouts. After training with resistance bands he had an idea: what if resistance bands were built into leggings? The result were resistance‑band leggings that make every step a workout. Since then we’ve launched sleeves, shoes and more. Our mission is simple: make fitness effortless by turning movement into exercise.
Skinnifys Core Values
- Innovation – We design groundbreaking clothing with built‑in resistance.
- Effectiveness – Helping people burn more calories & get fitter with every step.
- Accessibility – Making fitness possible for everyone, no matter how busy.
- Fun – Exercise should feel effortless and enjoyable.
- Quality – Durable, high‑quality products built to last.
Key Skills
- Digital Marketing
- Google Analytics
- Conversion Optimization
- Google AdWords
- Magento / Hybris
- SEO
- E‑Commerce Analytics
Employment Details
- Employment Type: Full Time
- Experience Required: 3-5 years
- Vacancy: 1
E-commerce Store Manager & CRO Specialist (Full-Time) | Skinnify in Wigan employer: Skinnify
At Skinnify, we pride ourselves on being an innovative employer that values creativity and data-driven decision-making. Our dynamic work culture fosters collaboration and encourages personal growth, offering employees the chance to make a significant impact in a rapidly expanding company. With a focus on employee development and a commitment to reinvention in the fitness industry, joining our team means being part of a mission that is both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land E-commerce Store Manager & CRO Specialist (Full-Time) | Skinnify in Wigan
✨Tip Number 1
Get to know Skinnify inside out! Familiarise yourself with our products and the unique value we bring to fitness. This will help you tailor your approach during interviews and show us you're genuinely interested in what we do.
✨Tip Number 2
Show off your data skills! Prepare examples of how you've used data-driven testing to boost conversion rates in previous roles. We love seeing candidates who can back up their claims with real results.
✨Tip Number 3
Network like a pro! Connect with current or former employees on LinkedIn to get insights about our culture and expectations. This can give you an edge and help you stand out in the application process.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining the Skinnify team!
We think you need these skills to ace E-commerce Store Manager & CRO Specialist (Full-Time) | Skinnify in Wigan
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your proven experience managing e-commerce stores, especially if you've worked with Shopify. We want to see how you've driven conversion rate optimisation (CRO) in your previous roles, so don’t hold back!
Be Data-Driven:Since we’re all about data-driven testing and execution, include specific examples of how you’ve used data to make decisions in your past roles. This will show us that you understand the importance of analytics in optimising store performance.
Tailor Your Application:Take a moment to tailor your application to our job description. Use keywords from the listing and relate your skills directly to what we’re looking for. This helps us see that you’re a perfect fit for the E-commerce Store Manager & CRO Specialist role.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it makes the whole process smoother for both of us!
How to prepare for a job interview at Skinnify
✨Know Your E-commerce Stuff
Make sure you brush up on your e-commerce knowledge, especially around Shopify. Be ready to discuss your previous experiences managing online stores and how you've used data to drive conversion rate optimisation. Specific examples will really help you stand out!
✨Showcase Your CRO Skills
Prepare to talk about your approach to A/B testing and how you've successfully implemented changes based on data analysis. Bring along any metrics or case studies that demonstrate your impact on revenue growth – numbers speak volumes!
✨Understand the Customer Journey
Familiarise yourself with the customer journey on e-commerce platforms. Think about how you would optimise product pages and enhance user experience. Being able to articulate your vision for improving the customer journey will show you're a great fit for Skinnify.
✨Be Ready for Problem-Solving Questions
Expect some scenario-based questions where you'll need to demonstrate your problem-solving skills. Think of challenges you've faced in previous roles and how you overcame them, particularly in relation to store performance and CRO strategies.
