At a Glance
- Tasks: Lead PR and influencer strategies, manage campaigns, and mentor junior team members.
- Company: Join Skin Rocks, a dynamic skincare brand founded by Caroline Hirons, focused on education and authenticity.
- Benefits: Enjoy 25 days leave, remote work options, bonuses, and wellness support.
- Other info: Be a brand ambassador at industry events and manage a diverse communications budget.
- Why this job: Make a real impact in a fast-paced environment while collaborating with a creative team.
- Qualifications: 5+ years in PR or influencer marketing, preferably in beauty, with strong media connections.
The predicted salary is between 36000 - 66000 £ per year.
The Company
Skin Rocks, founded by Caroline Hirons, is a skincare company built on education, authenticity, and authority. We are passionate about providing expert-led skincare knowledge and products that truly make a difference.
As part of Team Skin Rocks, you'll be joining a powerhouse business with a fast-paced and dynamic environment. Our portfolio includes a range of exciting projects and campaigns that celebrate and showcase every facet of skincare, from product launches and brand partnerships to community-driven events and industry-first initiatives. Expect to collaborate with a driven, tight-knit team that values expertise, creativity, and a results-focused approach. No two days are the same, and you'll have the opportunity to make a real impact in a company that is continuously evolving.
The Role
We are looking for a dynamic and experienced Communications Manager to take ownership of PR, influencer marketing, and brand partnerships at Skin Rocks. This senior-level role is responsible for developing and executing high-level communications strategies that enhance brand reputation, drive awareness, and support key business objectives.
As Communications Manager, you will lead media and influencer relations, oversee campaign execution, and play a key role in brand storytelling. You will have top-tier relationships across the beauty industry, identify strategic opportunities, and position Skin Rocks as a leading skincare authority. You will also be responsible for managing and mentoring junior team members. Reporting into the Head of Marketing, you will work closely with internal teams and external stakeholders.
Responsibilities
- Strategic Planning: Develop and implement PR and influencer strategies that align with brand goals and key launch moments.
- Press Office Leadership: Oversee press and influencer databases, media tracking, and PR calendar management.
- Campaign Execution: Lead ideation, planning, and execution of PR campaigns, product launches, and always-on activations.
- Media & Influencer Relations: Cultivate strong relationships with journalists, influencers, and industry stakeholders, ensuring ongoing coverage and visibility.
- Brand Storytelling: Identify and capitalise on media trends to drive thought leadership, product placements, and expert commentary opportunities.
- Event Management: Oversee press and influencer events, from concept to execution, ensuring seamless delivery and strong ROI.
- Influencer Marketing: Lead strategy and execution for paid and organic influencer partnerships, ensuring alignment with brand values and objectives.
- Brand Partnerships: Identify and secure brand collaborations that enhance brand equity, extend reach, and drive NCA and commercials.
- Team Development: Manage and mentor junior team members, providing support and guidance to elevate team performance.
- Reporting & Analysis: Measure PR and influencer activity, providing insights and recommendations for optimisation showcasing the divisions achievements to the Senior Leadership Team.
- Agency Management: Collaborate with the founder’s publicity team to ensure alignment on personal brand projects—such as her podcast, book launch, and broader profiling opportunities—that contribute to overall business brand awareness.
- Industry Representation: Act as a brand ambassador for Skin Rocks at key industry events, fostering relationships and identifying opportunities to elevate brand presence.
- Budget Management: Overseeing the communications budget, including influencer partnerships, press events, and agency retainers, ensuring ROI and cost efficiency.
- Content & Messaging Development: Overseeing brand messaging across all external communications, including press releases, statements, and briefing materials for spokespersons also, working closely with the Content team to ensure consistency across communications.
- Crisis Communications: Managing brand reputation in the event of negative press, ensuring proactive and reactive crisis comms strategies are in place.
- Social Media & Digital Integration: Ensure PR and influencer activities align with social media content strategy, CRM initiatives, and paid media efforts to maximise reach and engagement. Collaborate closely with these teams to amplify key brand messages and optimise campaign performance across all channels.
Skills and Experience
- 5+ years’ experience in PR, communications, or influencer marketing.
- Experience working with beauty brands, preferably skincare.
- Strong network of press and influencer contacts within the beauty industry.
- Proven track record of securing top-tier media coverage and influencer partnerships.
- Excellent storytelling ability and strategic thinking.
- Highly organised with strong project management skills.
- Exceptional communication and leadership skills.
- Proficiency in Microsoft Office and reporting tools.
Annual Basic Salary: £45 - £55k dependent on experience.
Benefits:
- 25 days annual leave, plus an extra day off for your birthday
- Annual discretionary bonus
- Contributory pension scheme
- Private medical membership
- Life insurance
- Staff discounts & product gifting
- Enhanced parental leave policies
- Wellbeing support
- Training & development opportunities
- Optional remote Mondays and Fridays (subject to business needs)
To apply, please email your CV and covering letter to: irock@carolinehirons.com
StudySmarter Expert Advice🤫
We think this is how you could land PR & Influencer Manager in Slough
✨Tip Number 1
Network actively within the beauty industry. Attend events, engage with influencers, and connect with journalists to build relationships that could benefit your application. Having a strong network can set you apart as a candidate.
✨Tip Number 2
Stay updated on the latest trends in skincare and beauty PR. Follow industry news, subscribe to relevant publications, and engage with thought leaders on social media. This knowledge will help you demonstrate your passion and expertise during interviews.
✨Tip Number 3
Prepare to discuss specific campaigns you've led or contributed to in the past. Be ready to share measurable outcomes and how your strategies enhanced brand visibility. This will showcase your experience and results-driven mindset.
✨Tip Number 4
Familiarise yourself with Skin Rocks' brand values and recent initiatives. Tailor your conversations to reflect how your skills align with their mission and how you can contribute to their ongoing success. This shows genuine interest and alignment with the company.
We think you need these skills to ace PR & Influencer Manager in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in PR and influencer marketing, especially within the beauty industry. Use specific examples that demonstrate your achievements and skills related to the role.
Craft a Compelling Cover Letter:Your cover letter should reflect your passion for skincare and your understanding of Skin Rocks' mission. Discuss how your background aligns with their goals and mention any specific campaigns or projects you admire.
Showcase Your Network:In your application, emphasise your connections within the beauty industry. Mention any top-tier media contacts or influencers you have worked with, as this is crucial for the role.
Demonstrate Strategic Thinking:Provide examples of past PR strategies you've developed and executed. Highlight your ability to measure success and optimise campaigns, as this will show your strategic mindset and results-oriented approach.
How to prepare for a job interview at Skin Rocks
✨Know Your Brand Inside Out
Before the interview, make sure you thoroughly research Skin Rocks and its founder, Caroline Hirons. Understand their mission, values, and recent campaigns. This will help you demonstrate your passion for the brand and how your experience aligns with their goals.
✨Showcase Your Network
As a PR & Influencer Manager, your connections in the beauty industry are crucial. Be prepared to discuss your existing relationships with journalists and influencers, and how you can leverage these to benefit Skin Rocks. Highlight any successful collaborations you've managed in the past.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and strategic thinking. Prepare examples of how you've handled crisis communications or executed successful PR campaigns. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Demonstrate Leadership Skills
Since this role involves managing and mentoring junior team members, be ready to discuss your leadership style and experiences. Share specific examples of how you've developed talent within your team and contributed to a positive work environment.
