At a Glance
- Tasks: Manage and execute engaging email campaigns to boost customer loyalty.
- Company: Join Skin Rocks, a leading skincare brand founded by Caroline Hirons.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Work in a hybrid environment with a focus on creativity and collaboration.
- Why this job: Be part of a dynamic team that celebrates skincare and drives customer engagement.
- Qualifications: 2+ years in CRM/email marketing; experience with Klaviyo and Shopify is a plus.
The predicted salary is between 40500 - 49500 £ per year.
Skin Rocks Limited, founded by Caroline Hirons, is a skincare company underpinned by education, authenticity, and authority.
Team Skin Rocks is a powerhouse business with an ever-growing portfolio of projects and campaigns that celebrates and showcases every facet of skincare.
Role Description
We are seeking an experienced and motivated CRM Coordinator to support the delivery of our CRM and loyalty strategy.
Reporting to the CRM and Loyalty Manager, this role will support the BAU execution of email, SMS and push notification marketing efforts at Skin Rocks.
Responsibilities
- Email Campaign Management
- Develop, schedule, test, and deploy email campaigns and push notifications.
- Help to develop strategies for database segmentation to improve relevancy/personalization and target specific customer groups effectively.
- Collaborate with content and design teams to ensure emails are engaging and on-brand.
- CRM Coordination
- Assist in developing and executing the Skin Rocks app CRM calendar.
- Contribute to CRM reporting, ensuring customer data accuracy and database management.
- Manage initiatives to expand the email subscriber base and minimise churn.
- Aid in defining and automating key customer journey steps, providing actionable insights through tailored reporting.
- Collaborate with marketing and e-commerce teams to enhance customer relationships and conversion rates.
- Loyalty Program Support
- Monitor and report on loyalty program performance metrics.
- Develop and execute loyalty-specific email marketing campaigns to drive customer retention and engagement.
- Analyse customer insights and data to support the optimisation of loyalty strategies.
Skillset, Experience and Qualifications
- A minimum of 2 years of experience in CRM/Email marketing or related campaign management.
- Proven experience with CRM systems, particularly Klaviyo and Shopify is desirable.
- Design experience using Figma or equivalent platform is desirable.
- Strong analytical skills, with the ability to manage data, perform segmentation, and derive insights.
- Excellent verbal and written communication skills.
Qualifications
- Candidates should possess strong Analytical Skills, including data interpretation, reporting, and performance tracking.
- Candidates should possess effective Communication skills for collaborating across teams and creating clear, customer-focused messaging.
- Candidates should possess Sales and Marketing skills to support customer acquisition, retention, and CRM-driven commercial initiatives.
- Candidates should possess experience with Salesforce. com or similar CRM platforms for customer data management and campaign execution.
- Additional beneficial qualifications include experience in beauty or skincare, familiarity with email marketing tools, strong attention to detail, and the ability to work independently in a hybrid environment.
- A bachelor’s degree in marketing, business, analytics, or a related field, or equivalent professional experience, is preferred.
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CRM Email Marketing Coordinator employer: Skin Rocks
Skin Rocks is an exceptional employer located in the vibrant Greater London area, offering a dynamic work culture that prioritises skincare education and customer engagement. Employees benefit from a collaborative environment, opportunities for professional growth, and the chance to make a meaningful impact through innovative CRM strategies. Join us to be part of a passionate team that values creativity and dedication in enhancing customer loyalty.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Email Marketing Coordinator
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Skin Rocks and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Skin Rocks are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Skin Rocks on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Skin Rocks. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Email Marketing Coordinator
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Skin Rocks. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Skin Rocks:Show us that you’ve done your homework! In your application, briefly mention what you admire about Skin Rocks’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Skin Rocks
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Skin Rocks will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Skin Rocks, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
