At a Glance
- Tasks: Manage email campaigns and support CRM strategies to enhance customer engagement.
- Company: Join Skin Rocks, a leading skincare brand founded by Caroline Hirons.
- Benefits: Enjoy 25 days annual leave, private medical membership, and flexible remote work options.
- Other info: Inclusive hiring policy with excellent career growth opportunities.
- Why this job: Be part of a dynamic team that values education and authenticity in skincare.
- Qualifications: 2+ years in CRM/email marketing with strong analytical and communication skills.
The predicted salary is between 36000 - 60000 £ per year.
Skin Rocks Limited, founded by Caroline Hirons, is a skincare company underpinned by education, authenticity, and authority. Team Skin Rocks is a powerhouse business with an ever-growing portfolio of projects and campaigns that celebrates and showcases every facet of skincare.
The Role
We are seeking an experienced and motivated CRM Coordinator to support the delivery of our CRM and loyalty strategy. Reporting to the CRM and Loyalty Manager, this role will support the BAU execution of email, SMS, WhatsApp and push notification marketing efforts at Skin Rocks.
Responsibilities
- Email Campaign Management: Develop, schedule, test, and deploy email campaigns and push notifications. Help develop strategies for database segmentation to improve relevancy/personalisation and target specific customer groups effectively. Collaborate with content and design teams to ensure emails are engaging and on-brand.
- CRM Coordination: Assist in developing and executing the Skin Rocks app CRM calendar. Contribute to CRM reporting, ensuring customer data accuracy and database management. Manage initiatives to expand the email subscriber base and minimise churn. Aid in defining and automating key customer journey steps, providing actionable insights through tailored reporting. Collaborate with marketing and e-commerce teams to enhance customer relationships and conversion rates.
- Loyalty Program Support: Monitor and report on loyalty program performance metrics. Develop and execute loyalty-specific email marketing campaigns to drive customer retention and engagement. Analyse customer insights and data to support the optimisation of loyalty strategies.
Skillset, Experience and Qualifications
- A minimum of 2 years of experience in CRM/Email marketing or related campaign management.
- Proven experience with CRM systems, particularly Klaviyo and Shopify is desirable.
- Strong copy-writing skills and understanding of tone of voice.
- Strong analytical skills, with the ability to manage data, perform segmentation, and derive insights.
- Excellent verbal and written communication skills.
- A problem-solving mindset with the ability to think critically and provide innovative solutions.
- Highly organised with the ability to manage multiple projects and meet deadlines.
- Team player with strong interpersonal skills.
- Attention to detail and a methodical approach to work.
Skin Rocks operates on a fully inclusive hiring policy, without exceptions. Our one prerequisite is that you are the best at what you do.
Employee Benefits
- 25 days annual leave, plus an extra day off to celebrate your birthday.
- Annual discretionary bonus.
- Contributory pension scheme.
- Private medical membership.
- Life insurance.
- Product allocation / gifting.
- Enhanced parental leave policies.
- Optional remote Monday and Fridays (subject to business needs).
Full benefit details and eligibility criteria, available upon joining. Pro-rated for part-time employees.
To apply, please email your CV and covering letter to: irock@carolinehirons.com
CRM Coordinator employer: Skin Rocks
Skin Rocks is an exceptional employer located in the vibrant Greater London area, offering a dynamic work culture that prioritises skincare education and customer engagement. Employees benefit from a collaborative environment, opportunities for professional growth, and the chance to make a meaningful impact through innovative CRM strategies. Join us to be part of a passionate team that values creativity and dedication in enhancing customer loyalty.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Coordinator
✨Tip Number 1
Get to know the company inside out! Research Skin Rocks, their products, and their values. This way, when you get that interview, you can show off your knowledge and passion for skincare, making you stand out from the crowd.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have. This could give you insider info and even a potential referral!
✨Tip Number 3
Prepare for the interview by practising common CRM-related questions. Think about how your experience aligns with the role's requirements, especially around email campaigns and customer engagement strategies. Confidence is key!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your interest in the role can leave a lasting impression. Plus, it shows you’re proactive and genuinely interested in joining Team Skin Rocks.
We think you need these skills to ace CRM Coordinator
Some tips for your application 🫡
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Make sure to highlight your experience in CRM and email marketing, and show us how your skills align with our mission at Skin Rocks. Keep it engaging and on-brand, just like our emails!
Tailor Your CV:Don’t just send the same CV for every job! Tailor it to reflect your relevant experience in CRM coordination and campaign management. We want to see how you can contribute to our team and help us grow our customer relationships.
Show Off Your Analytical Skills:We love data-driven insights! In your application, mention specific examples of how you've used analytics to improve campaigns or customer engagement. This will show us that you have the problem-solving mindset we’re looking for.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us. Plus, it’s super easy!
How to prepare for a job interview at Skin Rocks
✨Know Your CRM Tools
Make sure you brush up on your knowledge of CRM systems, especially Klaviyo and Shopify. Be ready to discuss how you've used these tools in past roles and how they can enhance customer engagement at Skin Rocks.
✨Showcase Your Analytical Skills
Prepare examples that highlight your ability to manage data and derive insights. Discuss specific instances where your analytical skills led to improved campaign performance or customer retention.
✨Demonstrate Your Copywriting Prowess
Since strong copywriting is key for this role, think of a few examples of email campaigns you've crafted. Be ready to explain your thought process behind the tone and style you chose, and how it resonated with the target audience.
✨Be a Team Player
Skin Rocks values collaboration, so come prepared to talk about how you've worked with content and design teams in the past. Share stories that illustrate your interpersonal skills and how you contribute to a positive team dynamic.
