Head of Middle East

The Head of Middle East is a senior regional leadership role with primary accountability for revenue growth, sales execution, clinic-level profitability, and client retention across all Skin Laundry clinics within the MENA region. This is an intentionally commercial, sales-driven leadership role. While operational excellence, compliance, and clinical governance are foundational, success is measured first and foremost by top-line performance, sustained revenue growth, and disciplined execution at clinic level.

The role serves as the single point of accountability for regional revenue and clinic performance, requiring a hands-on, commercially driven leader who actively drives sales strategy, translates ambitious growth targets into disciplined clinic-level execution, coaches leaders on consult quality and conversion, and ensures revenue targets are owned, tracked, and consistently delivered across all clinics.

The position is purpose-built to scale within the Middle East footprint, requiring strong regional leadership capability, deep commercial acumen, and the ability to manage complexity across a multi-clinic, highly regulated environment without compromising brand standards, culture, or performance. This is not a passive operational role. It demands visible leadership, strong performance management, and direct accountability for commercial results.

• Commercial and Sales Leadership
  • Lead and execute the regional sales strategy, ensuring consistent delivery of revenue targets across all clinics.
  • Drive improvements in consult-to-treatment conversion, average revenue per client, and treatment room utilization.
  • Coach Clinic and Area Managers on consult quality, conversion behaviours, pricing confidence, and sales leadership.
  • Embed a culture where sales performance is owned at clinic level, with clear accountability and regular performance reviews.
  • Use KPIs, dashboards, and data to identify performance gaps and take decisive corrective action.
• Strategic Leadership
  • Develop and implement region-wide strategies to achieve revenue growth, retention, and profitability targets.
  • Partner with corporate leadership to adapt initiatives to regional market dynamics.
  • Analyse regional performance data to identify trends, risks, and growth opportunities.
  • Lead initiatives that directly impact top-line growth and commercial scalability.
• Operational Oversight
  • Deliver consistent operational excellence across all clinics by enforcing company standards, policies, SOPs, and best practices.
  • Visit the clinics consistently to evaluate performance, assess compliance readiness, and provide in-person leadership and coaching.
  • Oversee regional resource allocation, ensuring optimal staffing levels, rota efficiency, inventory management, and budget adherence.
  • Collaborate with corporate teams to implement new tools, systems, and procedures, ensuring smooth execution at all levels.
• Client Experience & Brand Standards
  • Ensure all clinics deliver a consistent, high-quality client experience aligned with Skin Laundry brand standards.
  • Address escalated client concerns in partnership with Clinic Managers.
  • Reinforce brand consistency across the region, ensuring alignment with company vision and values.
  • Own regional P&L, budgeting, forecasting, and expense control.
  • Track and manage clinic-level KPIs to drive accountability and performance improvement.
  • Partner with Corporate Leadership to implement cost optimization initiatives without compromising safety, quality, or service.

• Occasional Tasks
  • Represent the region in corporate strategy meetings or events.
  • Assist with the opening of new districts or stores, including site selection, setup, and hiring.
  • Provide temporary backup support for Area/Clinic Managers during periods of transition or unexpected challenges.
• Support for the Team
  • Collaborate with cross-functional teams, such as marketing or operations, to roll out region-wide initiatives.
  • Act as a mentor for new Regional Directors, sharing best practices and guidance for success.
• Contributing to Broader Goals
  • Test and implement new strategies or tools within the region, providing feedback to corporate leadership for refinement.
  • Participate in leadership development programs to enhance skills and contribute to the organization’s success.

• Revenue Growth: Deliver double-digit year-over-year regional revenue growth across the MENA region in line with or exceeding targets.
• Clinic-Level Performance: Achieve consistent sales target attainment across ≥85–90% of clinics by month 12.
• Conversion & Utilization: Improve consult-to-treatment conversion, average revenue per client, and treatment room utilization by 5–10% vs. Baseline.
• Profitability: Protect or expand clinic-level contribution margins through disciplined labor, inventory, and pricing execution.
• Leadership & Accountability: Establish a sales-accountable leadership culture where Clinic and Area Managers clearly own revenue KPIs and performance outcomes.
• Stability & Scalability: Build a repeatable regional operating and sales cadence that supports future clinic expansion without degradation in performance or brand standards.
• Culture & Engagement: Build a culture of ownership, trust, and continuous improvement, where teams feel supported, standards are consistently upheld, and leaders model accountability, inclusion, and respect. High performance and strong leadership coexist without compromise.
• Talent & Bench Strength: Develop and retain strong Clinic and Area Managers, evidenced by improved leadership stability, clear succession plans, and internal promotion of readiness.

• Technical Expertise: Multi-Unit Management Proficiency: Advanced ability to oversee and optimize operations across multiple districts, including staffing, inventory, and compliance.
• Retail Math & Financial Acumen: Advanced understanding of budgeting, forecasting, and analysing key performance metrics to drive regional profitability.
• Software Skills: Advanced proficiency in retail management software (e.g., Zenoti, Fresha, Nexusware etc) for operational reporting and analysis. Proficiency in Microsoft Office Suite (Excel, Word, Outlook) for data-driven decision-making and communication.

• Minimum 8+ years of senior multi-unit leadership experience, with a proven track record managing multiple locations or a large region within aesthetic clinics, wellness and beauty brands, beauty retail, hospitality, or other service-led environments.
• Bachelor's degree in business, Retail Management, or a related field (or equivalent practical experience) preferred.

• Leadership Excellence: Advanced ability to inspire, coach, and develop store leaders to achieve high performance and align with organizational values.
• Strategic Communication: Advanced verbal and written communication skills to influence and align with diverse teams, stakeholders, and leadership.
• Customer Service Expertise: Advanced skills in fostering exceptional client experiences and addressing escalations effectively.
• Inclusivity: Demonstrated ability to create an inclusive workplace culture that values diversity, fosters equity, and builds a sense of belonging.
• Problem-Solving and Strategic Thinking: Advanced ability to address challenges, implement solutions, and align actions with district and company goals.

• Regular travel across the Middle East and internationally as required.
• Role requires flexibility to work across time zones and accommodate regulatory or operational priorities.
• Field-based leadership role requiring consistent on-site presence.

• Reports to: Vice President – International
• Direct / Indirect Reports: Clinic Managers / Area Managers.
• Decision Authority: Full authority over Regional operations, people leadership, and commercial execution.
• Explicit Boundary: Does not define global compliance, laser safety, or training standards.