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- Tasks: Lead our e-commerce and digital marketing efforts to boost customer acquisition and retention.
- Company: Join Skin Design London, a revolutionary luxury skincare brand transforming the cosmeceutical industry.
- Benefits: Enjoy a hybrid work model with flexibility for remote work and a creative team environment.
- Why this job: Shape the digital growth of a recognized brand while working in a dynamic and collaborative culture.
- Qualifications: 5+ years in e-commerce and digital marketing, preferably in luxury beauty or skincare.
- Other info: Be part of a fast-growing brand with a loyal global following.
The predicted salary is between 43200 - 72000 £ per year.
Company Description Skin Design London is a trailblazing luxury skincare brand that has redefined the cosmeceutical industry by inventing Designer Cosmeceuticals and introducing the first Prescriptive Edit. This revolutionary approach is designed to treat skin effectively without irritation or downtime, cutting through the confusion of today’s crowded skincare market to show you exactly what your skin needs. Renowned for its transformative, clinic-led formulations. As a fast-growing brand with a loyal global following, we are seeking an experienced and innovative professional to lead our D2C e-commerce and digital marketing efforts. Role Description This is a full-time hybrid role for an E-Commerce and Digital Marketing Manager located in Greater London with flexibility for remote work. This individual will be instrumental in driving the D2C side of your business, turning our brand’s digital presence into a powerhouse for customer acquisition and retention. Qualifications Please ensure you read the below overview and requirements for this employment opportunity completely. E-Commerce Management Own and optimize the e-commerce platform (Shopify or equivalent) to maximize conversions, AOV (Average Order Value), and customer retention. Implement CRO (Conversion Rate Optimization) strategies, including AB testing and UX enhancements. Oversee product launches, online merchandising, and promotional campaigns. Drive initiatives to grow subscription models and repeat purchases. Performance Marketing Develop and execute paid media strategies across channels (Google Ads, Facebook, Instagram, TikTok, etc.) to achieve growth targets. Optimize campaigns for ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost). Monitor analytics and performance metrics to refine targeting and budgeting. Retention and CRM Design and manage email/SMS marketing campaigns using platforms like Klaviyo, focusing on segmentation and personalization. Build loyalty programs and implement customer retention strategies to increase LTV (Lifetime Value). Develop post-purchase funnels to engage and re-engage customers effectively. Content and Brand Alignment Collaborate with creative and marketing teams to ensure campaigns align with brand values and aesthetics. Lead the creation of educational and engaging content that resonates with luxury skincare consumers. Work with influencers and affiliate partners to amplify brand presence. Analytics and Reporting Analyze website and campaign performance using Google Analytics, Shopify, and other tools. Provide regular reports on KPIs, highlighting growth opportunities and insights. Test and scale emerging growth channels to stay ahead of industry trends. Requirements: Experience : 5+ years in e-commerce and digital marketing, preferably in luxury beauty or skincare. Proven track record of scaling D2C brands and achieving 7-figure annual revenue. Skills : Deep understanding of paid media, SEO, and email marketing. Proficient in tools like Google Analytics, Klaviyo, and Shopify. Strong analytical and strategic mindset with a hands-on approach. Soft Skills : Excellent communication and leadership abilities. Creative thinker with an eye for detail and design. Passion for skincare and a customer-first attitude. Why Join Us? Be part of a dynamic, fast-growing brand with global recognition. Opportunity to shape and drive the digital growth of a luxury skincare leader. Collaborative and creative work environment.
E-Commerce and Digital Marketing Manager employer: Skin Design London
Contact Detail:
Skin Design London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce and Digital Marketing Manager
✨Tip Number 1
Familiarize yourself with the luxury skincare market and Skin Design London's unique offerings. Understanding our brand's values and how we differentiate ourselves will help you articulate your vision for driving our D2C e-commerce strategy.
✨Tip Number 2
Showcase your experience with e-commerce platforms like Shopify by preparing examples of successful projects you've managed. Highlight specific metrics that demonstrate your ability to optimize conversions and customer retention.
✨Tip Number 3
Be ready to discuss your approach to performance marketing, especially in the context of luxury brands. Prepare insights on how you've successfully executed paid media strategies and optimized campaigns for ROAS and CAC.
✨Tip Number 4
Emphasize your analytical skills by discussing tools like Google Analytics and Klaviyo. Be prepared to share how you've used data to inform your marketing strategies and drive growth in previous roles.
We think you need these skills to ace E-Commerce and Digital Marketing Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand Skin Design London's unique approach to skincare. Familiarize yourself with their products, values, and market positioning to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in e-commerce and digital marketing, particularly in the luxury beauty or skincare sector. Provide specific examples of how you've driven growth and optimized campaigns.
Showcase Analytical Skills: Since the role requires a strong analytical mindset, include details about your experience with tools like Google Analytics and Klaviyo. Mention any successful strategies you've implemented based on data analysis.
Craft a Compelling Cover Letter: Write a personalized cover letter that reflects your passion for skincare and your customer-first attitude. Discuss how your skills align with the company's goals and how you can contribute to their digital growth.
How to prepare for a job interview at Skin Design London
✨Showcase Your E-Commerce Expertise
Be prepared to discuss your experience with e-commerce platforms like Shopify. Highlight specific strategies you've implemented for conversion rate optimization and how they positively impacted sales.
✨Demonstrate Performance Marketing Knowledge
Familiarize yourself with the latest trends in paid media, especially on platforms like Google Ads and social media. Be ready to share examples of successful campaigns you've managed and the metrics you used to measure success.
✨Emphasize Customer Retention Strategies
Discuss your experience with CRM tools and email marketing platforms like Klaviyo. Share how you've designed campaigns that increased customer loyalty and lifetime value, and be prepared to provide data to back up your claims.
✨Align with Brand Values
Research Skin Design London’s brand values and aesthetics. During the interview, express how your creative vision aligns with their mission and how you can contribute to enhancing their digital presence in the luxury skincare market.
