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- Tasks: Lead our e-commerce and digital marketing efforts to boost customer acquisition and retention.
- Company: Join Skin Design London, a revolutionary luxury skincare brand transforming the cosmeceutical industry.
- Benefits: Enjoy a hybrid work model with flexibility for remote work and a creative team environment.
- Why this job: Shape the digital growth of a recognized brand while working in a dynamic and collaborative culture.
- Qualifications: 5+ years in e-commerce and digital marketing, preferably in luxury beauty or skincare.
- Other info: Be part of a fast-growing brand with a loyal global following.
The predicted salary is between 36000 - 60000 £ per year.
Company Description Skin Design London is a trailblazing luxury skincare brand that has redefined the cosmeceutical industry by inventing Designer Cosmeceuticals and introducing the first Prescriptive Edit. This revolutionary approach is designed to treat skin effectively without irritation or downtime, cutting through the confusion of today’s crowded skincare market to show you exactly what your skin needs. Renowned for its transformative, clinic-led formulations. As a fast-growing brand with a loyal global following, we are seeking an experienced and innovative professional to lead our D2C e-commerce and digital marketing efforts. Role Description This is a full-time hybrid role for an E-Commerce and Digital Marketing Manager located in Greater London with flexibility for remote work. This individual will be instrumental in driving the D2C side of your business, turning our brand’s digital presence into a powerhouse for customer acquisition and retention. Qualifications E-Commerce Management Own and optimize the e-commerce platform (Shopify or equivalent) to maximize conversions, AOV (Average Order Value), and customer retention. Implement CRO (Conversion Rate Optimization) strategies, including AB testing and UX enhancements. Oversee product launches, online merchandising, and promotional campaigns. Drive initiatives to grow subscription models and repeat purchases. Performance Marketing Develop and execute paid media strategies across channels (Google Ads, Facebook, Instagram, TikTok, etc.) to achieve growth targets. Optimize campaigns for ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost). Monitor analytics and performance metrics to refine targeting and budgeting. Retention and CRM Design and manage email/SMS marketing campaigns using platforms like Klaviyo, focusing on segmentation and personalization. Build loyalty programs and implement customer retention strategies to increase LTV (Lifetime Value). Develop post-purchase funnels to engage and re-engage customers effectively. Content and Brand Alignment Collaborate with creative and marketing teams to ensure campaigns align with brand values and aesthetics. Lead the creation of educational and engaging content that resonates with luxury skincare consumers. Work with influencers and affiliate partners to amplify brand presence. Analytics and Reporting Analyze website and campaign performance using Google Analytics, Shopify, and other tools. Provide regular reports on KPIs, highlighting growth opportunities and insights. Test and scale emerging growth channels to stay ahead of industry trends. Requirements: Experience : 5+ years in e-commerce and digital marketing, preferably in luxury beauty or skincare. Proven track record of scaling D2C brands and achieving 7-figure annual revenue. Skills : Deep understanding of paid media, SEO, and email marketing. Proficient in tools like Google Analytics, Klaviyo, and Shopify. Strong analytical and strategic mindset with a hands-on approach. Soft Skills : Excellent communication and leadership abilities. Creative thinker with an eye for detail and design. Passion for skincare and a customer-first attitude. Why Join Us? Be part of a dynamic, fast-growing brand with global recognition. Opportunity to shape and drive the digital growth of a luxury skincare leader. Collaborative and creative work environment.
E-Commerce and Digital Marketing Manager employer: Skin Design London
Contact Detail:
Skin Design London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce and Digital Marketing Manager
✨Tip Number 1
Familiarize yourself with the luxury skincare market and Skin Design London's unique approach to Designer Cosmeceuticals. Understanding our brand's values and how we differentiate ourselves will help you align your strategies with our vision.
✨Tip Number 2
Showcase your experience with e-commerce platforms like Shopify by preparing examples of successful projects you've managed. Highlight specific metrics such as conversion rates and customer retention improvements to demonstrate your impact.
✨Tip Number 3
Be ready to discuss your knowledge of performance marketing, especially in paid media channels. Prepare insights on how you've optimized campaigns for ROAS and CAC in previous roles, as this will be crucial for driving our D2C growth.
✨Tip Number 4
Emphasize your analytical skills by discussing tools like Google Analytics and Klaviyo. Be prepared to share how you've used data to inform marketing strategies and improve customer engagement, which is vital for our retention efforts.
We think you need these skills to ace E-Commerce and Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce and digital marketing, especially within the luxury beauty or skincare sector. Use specific metrics to showcase your achievements, such as revenue growth or successful campaign results.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for skincare and your understanding of the brand's values. Discuss how your skills in performance marketing and customer retention can contribute to Skin Design London's growth.
Showcase Your Analytical Skills: In your application, emphasize your proficiency with tools like Google Analytics and Klaviyo. Provide examples of how you've used data to drive decisions and optimize campaigns in previous roles.
Highlight Creative Collaborations: Mention any past experiences where you collaborated with creative teams or influencers. This will demonstrate your ability to align marketing strategies with brand aesthetics and engage effectively with target audiences.
How to prepare for a job interview at Skin Design London
✨Showcase Your E-Commerce Expertise
Be prepared to discuss your experience with e-commerce platforms like Shopify. Highlight specific strategies you've implemented to optimize conversions and customer retention, as this role requires a strong understanding of D2C management.
✨Demonstrate Performance Marketing Knowledge
Familiarize yourself with various paid media channels such as Google Ads and social media platforms. Be ready to share examples of successful campaigns you've executed, focusing on metrics like ROAS and CAC to showcase your analytical skills.
✨Emphasize Customer Retention Strategies
Discuss your experience with CRM tools and email marketing platforms like Klaviyo. Share how you've designed campaigns that focus on segmentation and personalization, as well as any loyalty programs you've developed to enhance customer lifetime value.
✨Align with Brand Values
Research Skin Design London's brand values and aesthetics. Prepare to talk about how you can create content that resonates with luxury skincare consumers and how you would collaborate with creative teams to ensure brand alignment in all campaigns.
