Video and Social Media Executive

About Us Skin Cupid is a leading e-commerce platform dedicated to bringing the best of Asian skincare to our global community. Our platform is a curated haven for skincare enthusiasts, offering a diverse range of high quality products sourced directly from the most reputable and innovative Asian beauty brands. Joining our team means being part of a dynamic, fast-growing environment that celebrates cross borders beauty and wellness.

We are seeking a K-beauty lover and creative who is passionate, proactive, and detail-oriented. As a Social Media Executive at Skin Cupid, you\’ll be the creative force behind our online presence, crafting and strategising engaging content across various channels and connecting with our vibrant community. If you\’re passionate about beauty, storytelling, and social media, this role offers the perfect blend of creativity and strategy.

Social Channel Management: Manage the day-to-day of all social media channels, adapting the strategy and content to suit each one.
Content Strategy: Bring your creative flair to our socials and come up with fresh, on-trend content ideas that are fun, engaging and educational.
Video Content Creation: Plan, create and edit short-form social media content for TikTok and Instagram.
Community engagement : Engage and communicate with our vibrant Cupid Community, and be the voice of Team Cupid in the comments, DMs, captions, and LIVEs.
Analyse and Report : Monitor the performance of all social media channels using tools and provide insights and recommendations based on performance metrics.
Collaborate: Work together with the rest of the marketing team and CEO to amplify campaigns with the power of socials, and lead the team’s social media presence.

Experience: Previous experience in the content creation and social media.
Passion for Skincare and Beauty : Genuine enthusiasm for skincare and make-up, with a particular interest in Asian skincare.
Creative Visionary: Ability to think outside of the box and bring fresh new ideas to the table.
Written Communication: Excellent communication skills to craft compelling text copy to embody our brand’s voice and tone consistently across all social media channels.
Verbal Communication: Comfortable speaking in front of the camera and conveying information effectively.
Editing Skills: Proficient in video editing using platforms such as CapCut and Inshot (among others).
Instagram,, LinkedIn, YouTube, TikTok etc).
Attention to Detail : Detail-oriented with a keen eye for aesthetics and quality.
Training and hands-on marketing experience
Employee discount
Attending company events and dinners
Office snacks