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For Companies At a Glance
- Tasks: Own customer relationships and manage email marketing campaigns to boost loyalty.
- Company: Join Skin Cupid, a leading e-commerce platform for Asian skincare enthusiasts.
- Benefits: Enjoy generous discounts, hybrid working, and regular team socials.
- Why this job: Make a real impact in a fast-growing beauty brand while honing your marketing skills.
- Qualifications: 3-5 years in CRM or email marketing, with hands-on experience in Klaviyo.
- Other info: Collaborative environment with opportunities for growth and creativity.
The predicted salary is between 35000 - 45000 £ per year.
About Us
Skin Cupid is a leading e-commerce platform on a mission to bring the very best of Asian skincare to a global audience. We are a curated destination for skincare lovers, offering a wide selection of high-quality products from the most innovative and trusted Asian beauty brands. We believe in empowering our community with knowledge and choice, making skincare shopping fun, accessible, and effective.
Joining Skin Cupid means being part of a fast-growing, passionate team that celebrates cross-border beauty and wellness, both online and offline.
As CRM and Sales Campaigns Executive at Skin Cupid, you will own our relationship with existing customers. This is the role that keeps our community coming back, turning first-time buyers into loyal Cherubs and making sure every email we send feels timely, relevant and worth opening.
Reporting to the Marketing Manager, you will own the full email calendar end-to-end, from writing the copy and building the emails through to scheduling, reporting and optimisation.
Email Marketing- Own the full email calendar, covering weekly campaigns, seasonal pushes and always-on automation flows.
- Write copy, source or create assets, build emails in Klaviyo and manage scheduling and sign-off independently.
- Build and optimise core CRM flows, including welcome, abandoned cart and browse, post-purchase, replenishment and win-back.
- Experiment with A/B testing to gather learnings and ensure our messaging evolves alongside our customer base.
- Create campaign emails that support our brand partners, educate our community and feel true to the Skin Cupid brand.
- Segment audiences by purchase history, brand affinity and skin type to deliver targeted, personalised messaging.
- Lead CRM execution for all sale and promotional events, including Black Friday, brand exclusives and clearance.
- Bring the programme to life through compelling storytelling and offers that make joining feel genuinely rewarding for our community.
- Identify retention risks proactively and activate win-back or re-engagement campaigns before customers churn.
- Project manage key retail sale campaigns end-to-end, keeping timelines, assets and stakeholders coordinated from planning through to launch.
- Work closely with the Marketing Manager and wider team to ensure every sale moment is briefed, built and delivered on time.
3-5 years of experience in a CRM, retention or email marketing role, ideally within e-commerce or a consumer brand.
- Hands-on experience with Klaviyo or a comparable email platform, including building and managing flows independently.
- You are comfortable writing email copy yourself to a high standard.
- Confident working with segmentation, audience building and personalisation at scale.
- A strong understanding of customer lifecycle marketing and what drives repeat purchase behaviour.
- Comfortable with data: you can pull your own reports, spot trends and translate them into clear actions.
A collaborative, dynamic environment in a fast-growing beauty brand.
Generous employee discounts on all products.
Hybrid working model (3 days a week in our London office).
Regular team lunches, dinners, and social events.
Fully stocked snack bar in the office.
CRM Manager (Ecommerce) Hybrid Working in London employer: Skin Cupid
Contact Detail:
Skin Cupid Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager (Ecommerce) Hybrid Working in London
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and e-commerce industry, especially those who work at Skin Cupid. A friendly chat can open doors and give you insider info about the company culture and what they really value in a CRM Manager.
✨Tip Number 2
Show off your skills! If you’ve got experience with Klaviyo or similar platforms, create a mini portfolio showcasing your best email campaigns. This will help us see your creativity and how you can bring our brand to life through compelling storytelling.
✨Tip Number 3
Be proactive! Before your interview, think of some innovative ideas for email campaigns that could resonate with our community. This shows us you’re not just interested in the role but are already thinking about how to make an impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Skin Cupid family. Let’s make skincare shopping fun together!
We think you need these skills to ace CRM Manager (Ecommerce) Hybrid Working in London
Some tips for your application 🫡
Show Your Passion for Skincare: When you're writing your application, let your love for skincare shine through! We want to see how excited you are about Asian beauty products and how you can bring that enthusiasm to our team.
Tailor Your Experience: Make sure to highlight your relevant experience in CRM and email marketing. We’re looking for someone who knows their way around Klaviyo and can write engaging copy, so don’t hold back on showcasing those skills!
Be Data-Driven: Since we’re all about optimising our campaigns, mention any experience you have with data analysis. Show us how you've used data to improve customer engagement or retention in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into our system quickly. Plus, it shows you’re serious about joining the Skin Cupid family!
How to prepare for a job interview at Skin Cupid
✨Know Your CRM Inside Out
Before the interview, make sure you’re well-versed in CRM strategies and tools, especially Klaviyo. Familiarise yourself with how to build and optimise email flows, as well as how to segment audiences effectively. This will show that you’re not just a candidate but someone who can hit the ground running.
✨Showcase Your Copywriting Skills
Since writing compelling email copy is a key part of the role, prepare examples of your previous work. Bring along snippets of successful campaigns you've crafted, and be ready to discuss your thought process behind them. This will demonstrate your ability to create engaging content that resonates with customers.
✨Understand Skin Cupid's Brand Voice
Dive deep into Skin Cupid’s brand identity and values. Understand their mission to empower customers and how they position themselves in the market. During the interview, reflect this understanding in your answers, showing that you can align your strategies with their brand ethos.
✨Prepare for Data-Driven Discussions
Be ready to talk about how you’ve used data to drive marketing decisions in the past. Prepare to discuss specific metrics you’ve tracked, trends you’ve identified, and how those insights led to actionable strategies. This will highlight your analytical skills and your ability to leverage data for customer retention.