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- Tasks: Own customer relationships and create engaging email campaigns to boost loyalty.
- Company: Join Skin Cupid, a leading e-commerce platform for Asian skincare enthusiasts.
- Benefits: Enjoy generous discounts, hybrid working, and fun team events.
- Why this job: Make a real impact in the beauty industry while developing your marketing skills.
- Qualifications: 3-5 years in CRM or email marketing, with hands-on experience in Klaviyo.
- Other info: Dynamic team environment with opportunities for growth and creativity.
The predicted salary is between 30000 - 40000 £ per year.
About Us
Skin Cupid is a leading e-commerce platform on a mission to bring the very best of Asian skincare to a global audience. We are a curated destination for skincare lovers, offering a wide selection of high-quality products from the most innovative and trusted Asian beauty brands. We believe in empowering our community with knowledge and choice, making skincare shopping fun, accessible, and effective.
Joining Skin Cupid means being part of a fast-growing, passionate team that celebrates cross-border beauty and wellness, both online and offline.
As CRM and Sales Campaigns Executive at Skin Cupid, you will own our relationship with existing customers. This is the role that keeps our community coming back, turning first-time buyers into loyal Cherubs and making sure every email we send feels timely, relevant and worth opening.
Reporting to the Marketing Manager, you will own the full email calendar end-to-end, from writing the copy and building the emails through to scheduling, reporting and optimisation.
Email Marketing- Own the full email calendar, covering weekly campaigns, seasonal pushes and always-on automation flows.
- Write copy, source or create assets, build emails in Klaviyo and manage scheduling and sign-off independently.
- Build and optimise core CRM flows, including welcome, abandoned cart and browse, post-purchase, replenishment and win-back.
- Experiment with A/B testing to gather learnings and ensure our messaging evolves alongside our customer base.
- Create campaign emails that support our brand partners, educate our community and feel true to the Skin Cupid brand.
- Segment audiences by purchase history, brand affinity and skin type to deliver targeted, personalised messaging.
- Lead CRM execution for all sale and promotional events, including Black Friday, brand exclusives and clearance.
- Bring the programme to life through compelling storytelling and offers that make joining feel genuinely rewarding for our community.
- Identify retention risks proactively and activate win-back or re-engagement campaigns before customers churn.
- Project manage key retail sale campaigns end-to-end, keeping timelines, assets and stakeholders coordinated from planning through to launch.
- Work closely with the Marketing Manager and wider team to ensure every sale moment is briefed, built and delivered on time.
3-5 years of experience in a CRM, retention or email marketing role, ideally within e-commerce or a consumer brand.
- Hands-on experience with Klaviyo or a comparable email platform, including building and managing flows independently.
- You are comfortable writing email copy yourself to a high standard.
- Confident working with segmentation, audience building and personalisation at scale.
- A strong understanding of customer lifecycle marketing and what drives repeat purchase behaviour.
- Comfortable with data: you can pull your own reports, spot trends and translate them into clear actions.
A collaborative, dynamic environment in a fast-growing beauty brand.
Generous employee discounts on all products.
Hybrid working model (3 days a week in our London office).
Regular team lunches, dinners, and social events.
Fully stocked snack bar in the office.
CRM Executive - Beauty in London employer: Skin Cupid
Contact Detail:
Skin Cupid Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive - Beauty in London
✨Tip Number 1
Get to know Skin Cupid inside out! Familiarise yourself with our products and brand values. This will not only help you in interviews but also show your genuine interest in becoming a part of our passionate team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might just land you a referral, which is always a bonus!
✨Tip Number 3
Show off your skills! If you have experience with Klaviyo or similar platforms, create a mock email campaign that reflects our brand's voice. Bring it along to your interview to demonstrate your creativity and understanding of our CRM needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Skin Cupid family!
We think you need these skills to ace CRM Executive - Beauty in London
Some tips for your application 🫡
Show Your Passion for Beauty: When you're writing your application, let your love for skincare and beauty shine through! We want to see how excited you are about the industry and how you can contribute to our mission at Skin Cupid.
Tailor Your Experience: Make sure to highlight your relevant experience in CRM and email marketing. We’re looking for someone who knows their way around Klaviyo and can write engaging copy, so don’t hold back on showcasing your skills!
Be Data-Driven: Since we’re all about optimising our campaigns, mention any experience you have with data analysis. Show us how you've used insights to improve customer engagement or retention in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Skin Cupid
✨Know Your Audience
Before the interview, take some time to research Skin Cupid and its target audience. Understand their values, products, and what makes them unique in the beauty e-commerce space. This will help you tailor your answers and show that you're genuinely interested in the company.
✨Showcase Your Email Marketing Skills
Since the role involves managing email campaigns, be prepared to discuss your experience with Klaviyo or similar platforms. Bring examples of successful campaigns you've executed, focusing on how you used segmentation and personalisation to drive engagement and sales.
✨Demonstrate Your Data Savvy
Highlight your ability to analyse data and pull reports. Be ready to discuss how you've used data insights to optimise campaigns in the past. This shows that you understand the importance of metrics in CRM and can make data-driven decisions.
✨Be Creative with Storytelling
Skin Cupid values compelling storytelling in their campaigns. Think of a few creative ideas for email content that aligns with their brand. Share these during the interview to demonstrate your understanding of their mission and how you can contribute to their community-focused approach.