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For Companies At a Glance
- Tasks: Own customer relationships and create engaging email campaigns to boost loyalty.
- Company: Join Skin Cupid, a leading e-commerce platform for Asian skincare enthusiasts.
- Benefits: Enjoy generous discounts, hybrid working, and fun team events.
- Why this job: Make a real impact in a fast-growing beauty brand while honing your marketing skills.
- Qualifications: 3-5 years in CRM or email marketing, with hands-on experience in Klaviyo.
- Other info: Collaborative environment with opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 £ per year.
About Us
Skin Cupid is a leading e-commerce platform on a mission to bring the very best of Asian skincare to a global audience. We are a curated destination for skincare lovers, offering a wide selection of high-quality products from the most innovative and trusted Asian beauty brands. We believe in empowering our community with knowledge and choice, making skincare shopping fun, accessible, and effective.
Joining Skin Cupid means being part of a fast-growing, passionate team that celebrates cross-border beauty and wellness, both online and offline.
As CRM and Sales Campaigns Executive at Skin Cupid, you will own our relationship with existing customers. This is the role that keeps our community coming back, turning first-time buyers into loyal Cherubs and making sure every email we send feels timely, relevant and worth opening.
Reporting to the Marketing Manager, you will own the full email calendar end-to-end, from writing the copy and building the emails through to scheduling, reporting and optimisation.
Email Marketing- Own the full email calendar, covering weekly campaigns, seasonal pushes and always-on automation flows.
- Write copy, source or create assets, build emails in Klaviyo and manage scheduling and sign-off independently.
- Build and optimise core CRM flows, including welcome, abandoned cart and browse, post-purchase, replenishment and win-back.
- Experiment with A/B testing to gather learnings and ensure our messaging evolves alongside our customer base.
- Create campaign emails that support our brand partners, educate our community and feel true to the Skin Cupid brand.
- Segment audiences by purchase history, brand affinity and skin type to deliver targeted, personalised messaging.
- Lead CRM execution for all sale and promotional events, including Black Friday, brand exclusives and clearance.
- Bring the programme to life through compelling storytelling and offers that make joining feel genuinely rewarding for our community.
- Identify retention risks proactively and activate win-back or re-engagement campaigns before customers churn.
- Project manage key retail sale campaigns end-to-end, keeping timelines, assets and stakeholders coordinated from planning through to launch.
- Work closely with the Marketing Manager and wider team to ensure every sale moment is briefed, built and delivered on time.
3-5 years of experience in a CRM, retention or email marketing role, ideally within e-commerce or a consumer brand.
- Hands-on experience with Klaviyo or a comparable email platform, including building and managing flows independently.
- You are comfortable writing email copy yourself to a high standard.
- Confident working with segmentation, audience building and personalisation at scale.
- A strong understanding of customer lifecycle marketing and what drives repeat purchase behaviour.
- Comfortable with data: you can pull your own reports, spot trends and translate them into clear actions.
A collaborative, dynamic environment in a fast-growing beauty brand.
Generous employee discounts on all products.
Hybrid working model (3 days a week in our London office).
Regular team lunches, dinners, and social events.
Fully stocked snack bar in the office.
CRM and Sales Campaigns Executive in London employer: Skin Cupid
Contact Detail:
Skin Cupid Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM and Sales Campaigns Executive in London
✨Tip Number 1
Get to know Skin Cupid inside out! Familiarise yourself with our products and brand values. This way, when you chat with us, you can show your passion for what we do and how you can contribute to our mission.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might just land you a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to CRM and email marketing. Think about how you can showcase your experience with Klaviyo and customer retention strategies. We love seeing candidates who can back up their skills with real examples!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Skin Cupid!
We think you need these skills to ace CRM and Sales Campaigns Executive in London
Some tips for your application 🫡
Show Your Passion for Skincare: When you're writing your application, let your love for skincare shine through! We want to see how excited you are about Asian beauty products and how you can connect with our community. Make it personal and relatable!
Tailor Your Experience: Make sure to highlight your relevant experience in CRM and email marketing. We’re looking for someone who knows their way around Klaviyo or similar platforms, so don’t hold back on those details. Show us how your skills align with what we need!
Be Creative with Your Copy: Since you'll be writing email copy, why not showcase your writing skills in your application? Use a friendly tone and demonstrate your ability to engage an audience. We love creativity, so let your personality come through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Skin Cupid
✨Know Your Audience
Before the interview, take some time to research Skin Cupid's target audience and their preferences. Understanding who the customers are will help you tailor your responses and demonstrate how you can effectively engage with them through CRM strategies.
✨Showcase Your Email Marketing Skills
Be prepared to discuss your hands-on experience with Klaviyo or similar platforms. Bring examples of successful email campaigns you've managed, focusing on how you wrote compelling copy, optimised flows, and used A/B testing to improve results.
✨Demonstrate Data Savvy
Since the role involves pulling reports and spotting trends, be ready to talk about your experience with data analysis. Share specific instances where your insights led to actionable changes in a campaign, showcasing your ability to translate data into effective marketing strategies.
✨Emphasise Collaboration
Skin Cupid values teamwork, so highlight your collaborative experiences. Discuss how you've worked with cross-functional teams to execute campaigns, ensuring timelines and assets were coordinated. This will show that you're not just a lone wolf but a team player who thrives in a dynamic environment.