Digital Marketing Associate

About the Role

As the Digital Marketing Associate at Skin Cupid, you’ll take on a pivotal role in shaping and executing our marketing campaigns across digital and offline channels. Reporting to the Marketing Director, this role is hands-on and execution-focused, with exposure to a wide range of marketing activities across e-commerce, retail, and brand partnerships. You’ll work closely with the wider marketing team to help bring campaigns to life, support partner brand activity, and ensure our content, emails, and launches are delivered to a high standard. This role is ideal for someone with 2+ years of marketing experience who is eager to grow, learn, and develop within a fast-paced beauty business.

Key Responsibilities

• Paid Media & Digital: Support the planning and execution of paid digital campaigns across platforms such as Meta (Instagram and Facebook), Google, and other relevant channels. Prepare clear briefs for paid ads, including objectives, key messages, formats, and asset requirements. Coordinate creative assets for ads and support feedback and iteration cycles. Assist with campaign setup, monitoring, and optimisation under the guidance of the Marketing Director or external agencies. Track performance metrics such as CTR, CPA, ROAS, and engagement, and support reporting and insights.
• SEO & Organic Growth: Support SEO initiatives across the website, including on-page optimisation for product and collection pages. Assist with keyword research and optimisation of website copy and content. Help implement SEO best practices across metadata, internal linking, and site structure. Support organic performance tracking and reporting, with guidance from the wider team or external partners. Work collaboratively to improve organic visibility, traffic, and search rankings over time.
• Campaign Management & Delivery: Lead the planning and execution of 360 campaigns across email, social media, paid advertising, website, in-store touchpoints, and brand activations. Develop campaign briefs, timelines, and deliverables that align with business goals and product launches. Coordinate cross-functional teams and external partners to deliver cohesive storytelling and consistent brand messaging. Monitor performance to ensure campaigns are delivered on time, on brand, and to a high standard.
• Brand Partner Communication: Support communication with brand partners and prepare and deliver regular reports to partners, demonstrating ROI and campaign impact. Collaborate with brands to align campaign activity with their objectives, ensuring mutual value. Support brand relationship building by providing clear communication and reliable delivery.
• Creative Development & Content: Oversee the creation of campaign assets across digital and offline channels. Write and edit engaging copy for ads, emails, product pages, and social posts, ensuring copy is accurate, engaging, and optimised for conversion. Be hands-on with Canva and other creative tools to produce assets when needed. Ensure consistency of brand tone, messaging, and visual identity.
• Performance & Reporting: Track KPIs and manage campaign dashboards. Deliver post-campaign analysis with actionable insights for future activity. Provide reporting both internally and externally to partners with clear recommendations. Apply learnings to improve campaign effectiveness and ROI.
• Email Marketing: Support the execution of campaign emails from planning to scheduling. Create high-performing content that drives engagement and conversion. Implement testing and optimisation strategies to improve performance.

What We’re Looking For

• 2+ years’ experience in a digital marketing or marketing role.
• Must have excellent English written and verbal skills.
• Experience in paid digital advertising and performance marketing, with exposure to platforms such as Meta and Google.
• Strong organisational skills with the ability to manage multiple tasks, campaigns, and deadlines.
• Comfortable taking ownership of day-to-day execution, with guidance and support from the wider team.
• Hands-on experience with Canva (or similar tools), with a good eye for creative and copywriting.
• Comfortable working with data and campaign metrics, and keen to learn how to turn insights into action.
• Proactive, adaptable, and enthusiastic about working in a fast-paced, high-growth environment.
• Must be eligible to work in the United Kingdom.

What We Offer

• A collaborative, dynamic environment in a fast-growing beauty brand.
• Generous employee discounts on all products.
• Hybrid working model (3 days a week in our London office).
• Free products and early access to new launches.
• Team lunches, dinners, and social events.