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For Companies At a Glance
- Tasks: Lead and execute exciting marketing campaigns across various channels.
- Company: Join Skin Cupid, a top e-commerce platform for Asian skincare enthusiasts.
- Benefits: Enjoy hybrid work, employee discounts, free products, and regular team events.
- Why this job: Be part of a dynamic team in a fast-paced beauty start-up with creative opportunities.
- Qualifications: 1-2 years in marketing, strong project management, and creative skills required.
- Other info: Must be eligible to work in the UK and thrive in a collaborative environment.
The predicted salary is between 28800 - 42000 £ per year.
About Us
Skin Cupid is a leading e-commerce platform dedicated to bringing the best of Asian skincare to our global community. Our platform is a curated haven for skincare enthusiasts, offering a diverse range of high-quality products sourced directly from the most reputable and innovative Asian beauty brands. We believe in empowering our customers with knowledge and choices, making it easy and enjoyable to find products that suit their skin needs and preferences. Joining our team means being part of a dynamic, fast-growing environment that celebrates cross-border beauty and wellness.
About the Role
As the Campaign Lead at Skin Cupid, you will be responsible for owning and driving end-to-end marketing campaigns that span across e-commerce and offline channels. This includes strategic planning, creative execution, project management, performance analysis, and cross-functional coordination. You will play a key role in ensuring that all campaigns are delivered with excellence — on time, on brand, and on target. This is a hands-on and highly collaborative role suited to someone who thrives in a fast-paced environment and has a creative eye paired with analytical thinking.
Responsibilities
- Campaign Strategy & Planning: Plan, scope, and develop integrated campaigns across marketing touchpoints (email, social, paid, onsite, and offline). Collaborate with internal teams to ensure campaign alignment with overall business objectives, product launches, and promotional moments. Translate marketing goals into actionable campaign briefs, timelines, and deliverables.
- Project & Stakeholder Management: Lead campaign project management from start to finish — from ideation to execution to post-campaign analysis. Liaise cross-functionally with the marketing, creative, e-commerce, and fulfilment teams to ensure campaigns are executed smoothly. Ensure deadlines, budgets, and KPIs are met while maintaining high-quality output.
- Creative Development: Oversee the development of campaign assets including visuals, copy, and video content. Write and edit marketing copy across channels — from emails and ads to social posts and landing pages. Be hands-on with Canva and other creative tools to produce assets when needed. Ensure consistency and strength of brand messaging and visual identity across all materials. Support product launches by writing and reviewing product detail pages (PDPs) on the website, ensuring copy is accurate, engaging, and optimised for conversion.
- Email Marketing: Own the email marketing channel for campaigns — from concept to content to scheduling. Create engaging and informative high-converting emails. Monitor performance and continuously optimise based on open rates, CTRs, and revenue impact.
- Campaign Reporting & Optimisation: Track campaign performance using marketing dashboards and analytics tools. Produce post-campaign reports with insights, learnings, and recommendations. Use data to inform future campaign strategies and improve effectiveness.
We’re Looking For:
1-2 years of experience in marketing, ideally within the beauty or consumer products industry. Proven experience planning and leading multi-channel marketing campaigns. Excellent project management skills — highly organised, detail-oriented, and deadline-driven. Strong understanding of e-commerce marketing and customer journey principles. Experience with Canva or similar design tools — ability to produce marketing-ready creatives independently when needed. Strong copywriting and messaging instincts with a good eye for visual storytelling. Familiarity with email marketing platforms (e.g., Klaviyo, Mailchimp) and CRM strategies. Comfortable using data to evaluate performance and guide optimisation. Team player with great communication skills and a positive, can-do attitude. Ability to thrive in a dynamic, fast-paced start-up culture. Eligible to work in the United Kingdom.
What We Offer:
If you love working in a tight-knit team, you have found just the place! A dynamic and collaborative work environment in a fast-growing beauty company. Employee discount on products. Hybrid work model (3 times a week at our London office). Free products and access to new releases before they come to the market. Regular company events, team lunches/dinners. Office snacks.
Campaign Lead employer: Skin Cupid
Contact Detail:
Skin Cupid Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Lead
✨Tip Number 1
Familiarise yourself with the latest trends in Asian skincare and beauty. This knowledge will not only help you understand the products better but also allow you to engage in meaningful conversations during interviews, showcasing your passion for the industry.
✨Tip Number 2
Network with professionals in the beauty and e-commerce sectors. Attend industry events or join online forums where you can connect with others who work in similar roles. This can lead to valuable insights and potentially even referrals for the Campaign Lead position.
✨Tip Number 3
Prepare to discuss specific campaigns you've led in the past. Be ready to share your approach to project management, how you handled challenges, and the results achieved. This will demonstrate your capability and experience in leading multi-channel marketing campaigns.
✨Tip Number 4
Showcase your creative skills by creating a mock campaign for Skin Cupid. This could include a sample email, social media post, or visual asset. Presenting this during your interview can set you apart and illustrate your understanding of the brand's identity and target audience.
We think you need these skills to ace Campaign Lead
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand Skin Cupid's mission and values. Familiarise yourself with their product range and marketing strategies to tailor your application accordingly.
Tailor Your CV: Highlight relevant experience in marketing, especially within the beauty or consumer products industry. Emphasise your project management skills and any specific campaigns you've led that align with the role.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for skincare and e-commerce. Discuss how your skills and experiences make you a perfect fit for the Campaign Lead position, and mention specific examples of successful campaigns you've managed.
Showcase Your Creativity: Since the role requires creative development, consider including a portfolio or links to previous marketing materials you've created. This could be visuals, copy, or campaign reports that demonstrate your ability to produce engaging content.
How to prepare for a job interview at Skin Cupid
✨Know Your Campaigns
Before the interview, research successful marketing campaigns in the beauty industry, especially those that utilise e-commerce and offline channels. Be prepared to discuss what made these campaigns effective and how you would apply similar strategies at Skin Cupid.
✨Showcase Your Creativity
Bring examples of your previous work, particularly any campaign assets you've created using tools like Canva. Highlight your ability to produce engaging visuals and copy that resonate with target audiences, as this role requires a strong creative eye.
✨Demonstrate Project Management Skills
Be ready to discuss your experience in managing projects from start to finish. Use specific examples to illustrate how you have successfully coordinated with cross-functional teams, met deadlines, and achieved campaign goals.
✨Emphasise Data-Driven Decisions
Prepare to talk about how you use data to evaluate campaign performance and inform future strategies. Discuss any tools or platforms you’ve used for tracking metrics and how you’ve optimised campaigns based on insights gained.
