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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns from start to finish across various channels.
- Company: Join Skin Cupid, a top e-commerce platform for Asian skincare enthusiasts.
- Benefits: Enjoy hybrid work, employee discounts, free products, and regular team events.
- Why this job: Be part of a fast-paced, creative environment that values collaboration and innovation.
- Qualifications: 1-2 years in marketing, strong project management, and a flair for creativity required.
- Other info: Must be eligible to work in the UK and thrive in a dynamic start-up culture.
The predicted salary is between 28800 - 43200 £ per year.
About Us
Skin Cupid is a leading e-commerce platform dedicated to bringing the best of Asian skincare to our global community. Our platform is a curated haven for skincare enthusiasts, offering a diverse range of high-quality products sourced directly from the most reputable and innovative Asian beauty brands. We believe in empowering our customers with knowledge and choices, making it easy and enjoyable to find products that suit their skin needs and preferences. Joining our team means being part of a dynamic, fast-growing environment that celebrates cross-border beauty and wellness.
About the Role
As the Campaign Lead at Skin Cupid, you will be responsible for owning and driving end-to-end marketing campaigns that span across e-commerce and offline channels. This includes strategic planning, creative execution, project management, performance analysis, and cross-functional coordination. You will play a key role in ensuring that all campaigns are delivered with excellence — on time, on brand, and on target. This is a hands-on and highly collaborative role suited to someone who thrives in a fast-paced environment and has a creative eye paired with analytical thinking.
Responsibilities
- Campaign Strategy & Planning: Plan, scope, and develop integrated campaigns across marketing touchpoints (email, social, paid, onsite, and offline). Collaborate with internal teams to ensure campaign alignment with overall business objectives, product launches, and promotional moments. Translate marketing goals into actionable campaign briefs, timelines, and deliverables.
- Project & Stakeholder Management: Lead campaign project management from start to finish — from ideation to execution to post-campaign analysis. Liaise cross-functionally with the marketing, creative, e-commerce, and fulfilment teams to ensure campaigns are executed smoothly. Ensure deadlines, budgets, and KPIs are met while maintaining high-quality output.
- Creative Development: Oversee the development of campaign assets including visuals, copy, and video content. Write and edit marketing copy across channels — from emails and ads to social posts and landing pages. Be hands-on with Canva and other creative tools to produce assets when needed. Ensure consistency and strength of brand messaging and visual identity across all materials. Support product launches by writing and reviewing product detail pages (PDPs) on the website, ensuring copy is accurate, engaging, and optimised for conversion.
- Email Marketing: Own the email marketing channel for campaigns — from concept to content to scheduling. Create engaging and informative high-converting emails. Monitor performance and continuously optimise based on open rates, CTRs, and revenue impact.
- Campaign Reporting & Optimisation: Track campaign performance using marketing dashboards and analytics tools. Produce post-campaign reports with insights, learnings, and recommendations. Use data to inform future campaign strategies and improve effectiveness.
We're Looking For:
1-2 years of experience in marketing, ideally within the beauty or consumer products industry. Proven experience planning and leading multi-channel marketing campaigns. Excellent project management skills — highly organised, detail-oriented, and deadline-driven. Strong understanding of e-commerce marketing and customer journey principles. Experience with Canva or similar design tools — ability to produce marketing-ready creatives independently when needed. Strong copywriting and messaging instincts with a good eye for visual storytelling. Familiarity with email marketing platforms (e.g., Klaviyo, Mailchimp) and CRM strategies. Comfortable using data to evaluate performance and guide optimisation. Team player with great communication skills and a positive, can-do attitude. Ability to thrive in a dynamic, fast-paced start-up culture. Eligible to work in the United Kingdom.
What We Offer:
If you love working in a tight-knit team, you have found just the place! A dynamic and collaborative work environment in a fast-growing beauty company. Employee discount on products. Hybrid work model (3 times a week at our London office). Free products and access to new releases before they come to the market. Regular company events, team lunches/dinners. Office snacks.
Campaign Lead employer: Skin Cupid
Contact Detail:
Skin Cupid Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Lead
✨Tip Number 1
Familiarise yourself with the latest trends in Asian skincare and beauty. This knowledge will not only help you understand the products better but also allow you to engage in meaningful conversations during interviews, showcasing your passion for the industry.
✨Tip Number 2
Network with professionals in the beauty and e-commerce sectors. Attend industry events or join online forums where you can connect with others who share your interests. This could lead to valuable insights and even referrals for the Campaign Lead position.
✨Tip Number 3
Demonstrate your project management skills by sharing examples of past campaigns you've led. Be prepared to discuss how you handled challenges and ensured deadlines were met, as this will highlight your ability to thrive in a fast-paced environment.
✨Tip Number 4
Showcase your creative side by preparing a portfolio of marketing materials you've created, especially if they relate to e-commerce or beauty. This will give you an edge and illustrate your hands-on experience with tools like Canva.
We think you need these skills to ace Campaign Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially within the beauty or consumer products industry. Emphasise any multi-channel campaign management and project management skills that align with the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for skincare and e-commerce. Mention specific campaigns you've led or contributed to, and how your skills can benefit Skin Cupid's mission and objectives.
Showcase Your Creative Skills: If you have experience with design tools like Canva, include examples of your work or mention specific projects where you created marketing assets. This will demonstrate your hands-on approach and creative eye.
Highlight Data-Driven Decision Making: Discuss your familiarity with analytics tools and how you've used data to optimise campaigns in the past. Providing concrete examples of how you've improved performance metrics will strengthen your application.
How to prepare for a job interview at Skin Cupid
✨Know Your Campaigns
Before the interview, research Skin Cupid's past marketing campaigns. Be prepared to discuss what you liked about them and how you would approach similar campaigns. This shows your genuine interest in the company and its brand.
✨Showcase Your Creativity
As a Campaign Lead, creativity is key. Bring examples of your previous work, such as campaign visuals or copy you've written. If possible, create a mock campaign idea tailored for Skin Cupid to demonstrate your creative thinking.
✨Understand E-commerce Metrics
Familiarise yourself with key e-commerce metrics like CTR, conversion rates, and ROI. Be ready to discuss how you have used data in past roles to optimise campaigns and improve performance, as this will be crucial for the role.
✨Emphasise Team Collaboration
Highlight your experience working cross-functionally with different teams. Share specific examples of how you’ve successfully collaborated with marketing, creative, and fulfilment teams to ensure smooth campaign execution.
