B2B Senior Manager - Beauty / Skincare

Cupid Group is a fast-growing, omnichannel beauty retailer bringing the best of Asian skincare

to a global audience. What began as a curated e-commerce destination has evolved into a

trusted brand partner across online, retail, and wholesale channels in the UK and beyond.

We work closely with leading and emerging Asian beauty brands to introduce innovative

formulations, advanced skincare philosophies, and high-performance products to new markets.

Our strength lies not only in curation, but in how we translate complex skincare into accessible,

educational, and community-led experiences.

At Cupid Group, we combine commercial rigour with creativity. We move quickly, think

analytically, and care deeply about the brands and customers we represent. Joining our team

means being part of an ambitious company shaping the future of Asian beauty in Western

markets.

About the Role

We are seeking an experienced and commercially sharp Senior Manager to lead the growth of

Skin Cupid's wholesale (B2B) business.

You will be the main point of contact for our brands and retail partners, leading both the

day-to-day relationship alongside our Exec Account Manager and the longer-term commercial

agenda. You will be accountable for the revenue and gross margin the channel delivers, lead

the annual planning and forecasting cycle, and take the first pass on commercial and

contractual terms with both retailers and brand partners.

You will also line manage our Exec Account Manager from day one, and help shape what the

wholesale team needs to look like as the channel grows.

A meaningful part of your first year will be building: the process, the reporting rhythm, the

commercial frameworks and the account plans. The ideal candidate has led significant UK retail

accounts, is confident negotiating commercial and contractual terms, and has managed or

developed at least one person. You are analytical, calm under pressure, concise in how you

communicate, and comfortable making decisions without a large support structure behind you.

Key Responsibilities

• Retailer & Account Leadership: Act as the main point of contact for our wholesale retail partners, leading the day-to-day relationship, the trading agenda and the annual account plan for each.
• Commercial & Margin Accountability: Be accountable for the B2B revenue and gross margin number across all accounts and categories, lead on pricing and trading terms, and improve revenue and profitability by account and by brand through negotiation.
• Planning & Forecasting: Lead the annual B2B plan and budget submission alongside finance, then deliver against it, reforecast where needed, and explain variance clearly.
• Brand Partner Management: Manage relationships with our brand partners, including the growing expectations around reporting, forecasting, compliance and marketing support, and align brand interests with those of our retail customers and the wider Cupid Group.
• Commercial & Contract Negotiation: Lead commercial negotiation with retailers and brands, produce the first draft or first-pass markup on agreements covering exclusivity, order commitments, marketing contribution, term and termination, and bring a recommended position to senior review.
• New Business Development: Build and convert a pipeline of new retail partners, and make the case for which accounts we grow, hold or step away from.
• Team Leadership: Line manage the B2B Junior Account Manager, including objectives, regular one-to-ones, honest feedback and genuine development, and set the standard for how the wholesale team operates.
• Operations, Supply Chain & Compliance: Lead the operational interface with our warehouse, including EDI onboarding, retailer compliance, audits, delivery performance and chargeback reduction, and keep visibility of the debtor position across your accounts.
• Process & Systems Improvement: Design and document the core wholesale processes so the channel can scale without headcount scaling at the same rate, and use AI and automation to remove repetitive work rather than absorb it.
• Cross-Functional Coordination: Work closely with Buying, Merchandising, Operations, Finance and Marketing on assortment, forecasting, stock, launches and promotions, and present clearly and concisely to senior leadership with a recommendation attached.

Essential Qualifications

• 7+ years of professional experience in B2B, wholesale, or national account management within beauty, personal care, FMCG or consumer goods.
• Proven experience leading significant UK retail accounts as the main commercial point of contact, whether grocery, high street, department store or pure play.
• Demonstrable accountability for a revenue and margin number, not solely delivery against someone else's plan.
• Strong commercial negotiation experience, covering trading terms and ideally contractual terms.
• Line management or formal mentoring experience, with the ability to talk us through how you have developed someone.
• Strong analytical and Excel or Google Sheets capability, with the ability to build a plan from data rather than instinct.
• Genuine comfort operating in a small, fast-moving business where the process may not exist yet, and a willingness to build it.
• Practical fluency with AI tools, and a track record of using them to make your own work faster and more accurate.
• Consistent and measured under pressure, with the recognition that direct reports take their cue from their manager.
• Concise and confident communicator, able to identify the points that matter and land them.
• Passion for beauty and retail; familiarity with Asian or Korean beauty is advantageous but not required.
• Competitive base salary plus a discretionary bonus.
• Access to a gym near the workplace.
• Free skincare samples, and exclusive access to new Asian beauty products before they
• hit the market.
• Employee discount and take-home skincare and makeup products.
• Office snacks and team events.
• Flexible working model: 3 days in-office, 2 days work-from-home.
• Holiday entitlement of 25 days plus bank holidays