Assistant Marketing Manager

Skin Cupid is a leading e-commerce platform on a mission to bring the very best of Asian skincare to a global audience. We are a curated destination for skincare lovers, offering a wide selection of high-quality products from the most innovative and trusted Asian beauty brands. We believe in empowering our community with knowledge and choice, making skincare shopping fun, accessible, and effective.

Joining Skin Cupid means being part of a fast-growing, passionate team that celebrates cross-border beauty and wellness — both online and offline.

As Assistant Marketing Manager at Skin Cupid, you will take on a pivotal role in shaping and executing our marketing campaigns across digital and offline channels. Reporting directly to the Marketing Director, this is a decision-making role with high accountability, combining campaign ownership with leadership responsibilities and external brand partner management.

You will oversee multi-channel campaigns end-to-end, support and guide junior members of the marketing team, and act as a key point of contact for our partner brands — ensuring they are kept informed, aligned, and engaged with campaign activity. This role is suited to someone with a strong marketing background who is ready to step into tea.

• Campaign Management & Delivery
  • Own the planning and execution of 360 campaigns across email, social media, paid advertising, website, in-store touchpoints, and brand activations.
  • Develop campaign briefs, timelines, and deliverables that align with business goals and product launches.
  • Coordinate cross-functional teams and external partners to deliver cohesive storytelling and consistent brand messaging.
  • Monitor performance to ensure campaigns are delivered on time, on brand, and to a high standard.
• Team Leadership & Development
  • Provide day-to-day guidance to junior team members, supporting their growth and workload management.
  • Review and approve work, ensuring outputs meet quality and brand standards.
  • Help improve team processes, contributing to efficiency and best practice.
  • Foster a collaborative and motivated team culture.
• Brand Partner Communication
  • Act as a key point of contact for brand partners, keeping them updated on campaign plans, progress, and results.
  • Prepare and deliver regular reports to partners, demonstrating ROI and campaign impact.
  • Collaborate with brands to align campaign activity with their objectives, ensuring mutual value.
  • Support brand relationship building by providing clear communication and reliable delivery.
• Creative Development & Content
  • Oversee the creation of campaign assets across digital and offline channels.
  • Write and edit engaging copy for ads, emails, product pages, and social posts, ensuring copy is accurate, engaging, and optimised for conversion.
  • Be hands-on with Canva and other creative tools to produce assets when needed.
  • Ensure consistency of brand tone, messaging, and visual identity.
• Email Marketing
  • Lead the execution of campaign emails from planning to scheduling.
  • Create high-performing content that drives engagement and conversion.
  • Implement testing and optimisation strategies to improve performance.
• Performance & Reporting
  • Track KPIs and manage campaign dashboards.
  • Deliver post-campaign analysis with actionable insights for future activity.
  • Provide reporting both internally and externally to partners with clear recommendations.
  • Apply learnings to improve campaign effectiveness and ROI.

• 3-5+ years’ experience in marketing, with proven campaign management experience (beauty or consumer goods preferred).
• Strong project management skills with the ability to manage multiple campaigns and deadlines.
• Confident decision-maker who thrives on accountability and ownership.
• Experience mentoring or supporting junior team members (or readiness to step into leadership).
• Skilled in Canva (or similar), with strong creative instincts and copywriting ability.
• Familiarity with email platforms such as Klaviyo.
• Comfortable analysing data, producing reports, and presenting insights to stakeholders.
• Excellent communication skills for managing both internal stakeholders and external brand partners.
• Proactive, adaptable, and energised by working in a high-growth, fast-paced start-up.
• Must be eligible to work in the United Kingdom.

• A collaborative, dynamic environment in a fast-growing beauty brand.
• Generous employee discounts on all products.
• Hybrid working model (3 days a week in our London office).
• Free products and early access to new launches.
• Team lunches, dinners, and social events.
• Fully stocked snack bar in the office.