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For Companies At a Glance
- Tasks: Lead product marketing strategies to enhance patient services and health insurance partnerships.
- Company: Join an award-winning health tech company revolutionising skin cancer diagnosis with AI.
- Benefits: Enjoy competitive salary, share options, private healthcare, and generous leave policies.
- Why this job: Make a real impact in healthcare while working with cutting-edge technology.
- Qualifications: Experience in D2C product marketing and strong analytical skills required.
- Other info: Be part of a diverse team committed to innovation and social good.
The predicted salary is between 36000 - 60000 £ per year.
About Skin Analytics
Skin Analytics is an award-winning, health tech company that works with dermatology teams to deploy world-leading skin cancer pathways using AI as a medical device, DERM. Following our recent £15M series B funding round and regulatory milestones, we are ready to scale internationally, making history for AI in healthcare and the future of dermatology. We are proud to epitomise AI for good - with a Class III CE mark, DERM is the only AI as a medical device approved to make clinical decisions autonomously in the cancer space, as well as being the first company to receive a NICE recommendation for use across the NHS. DERM is deployed at more than 28 NHS organisations where we are supporting dermatology teams to build sustainable services that enable patients to gain quicker access to skin cancer diagnosis. We also collaborate with some of the largest health insurers to reach patients in their own homes. Recently we have launched in 3 European countries. We are a team of passionate people on a mission to build a future where no one dies from skin cancer.
The role
Product Marketing at Skin Analytics sits at the heart of our growth strategy. We are looking for a strategic, ambitious and results-driven Product Marketing Manager, dedicated to our direct-to-consumer services that support patients, and to our health insurance partnerships that deliver world-class skin health services. You will act as the voice of the customer, translating deep customer and market insight into commercial strategies, value propositions, and market execution. Reporting to the Head of Marketing, you will work closely with a number of functions including commercial (business development, account management and marketing), product, clinical and operations. You will present ideas and rationale confidently, manage senior stakeholders, and deliver marketing programmes that directly impact growth.
Responsibilities
- Customer & Market Insight
- Act as the expert on our customers and markets, building segment intelligence across our D2C and services portfolio
- Lead customer research and insights programmes (qualitative and quantitative) to uncover pain points, motivations, and adoption drivers
- Translate insights into actionable recommendations for product, commercial, and marketing strategy
- Monitor competitors, market trends, and regulatory shifts to inform positioning and commercial bets
- Product Marketing
- Develop and refine personas, segmentation models, and ideal customer profiles (ICPs)
- Define and articulate consumer and customer led value propositions, positioning and reasons to believe that reinforce the benefits and competitive advantages of Skin Analytics' offerings
- Translate value propositions into engaging narratives, positioning, messaging, collateral, case studies and sales enablement materials
- Work with product, clinical and commercial teams to ensure solutions are grounded in customer needs and differentiated in the market
- Go-to-Market & Sales Enablement
- Develop and execute integrated go-to-market strategies for launches, new markets, and customer growth programmes
- Equip business development, account management and operational teams with the messaging, playbooks, and training they need to shorten sales cycles and improve win rates
- Design and scale repeatable commercial programmes that drive demand, accelerate onboarding, and maximise adoption
- Partner with marketing colleagues to shape and integrate campaigns, events, and demand generation efforts that resonate with target audiences
Requirements
- Essential skills
- Proven D2C experience in product marketing, commercial strategy, or go-to-market roles, with a track record of turning customer and market insight into measurable commercial impact
- Strength in positioning, messaging, and value proposition design, able to translate complex technology into clear, compelling narratives
- Skilled at customer engagement and research — confident speaking with customers, running insight programmes, and presenting findings at all levels
- Experience creating sales enablement programmes and tools that improve deal velocity, adoption, and win rates
- Strong analytical and data-driven mindset, comfortable extracting and applying insights to guide strategy and execution
- Excellent communication and stakeholder management skills, able to influence senior leaders and balance strategic thinking with hands-on delivery
- Key Experience Required
- Experience in healthcare (Private Medical Insurance, Consumer Healthcare, Consumer Wellness, National Health Systems)
- Background in Health Tech, Med Tech, SaaS, or another regulated industry
- Resilience and adaptability in scaling, fast-paced environments, with a focus on impact and prioritisation
Benefits
- Competitive salary
- Share options package - all our employees have ownership in the company
- Company pension (salary sacrifice)
- Private healthcare with Bupa
- 25 days annual leave (+ company shut down in August + bank holidays)
- Enhanced parental leave - includes adoption & foster + nursery salary sacrifice scheme
- Training budget
- Besides weekly catch-ups, monthly meetings to talk about you, your ambitions and make plans
- Lots of fun social activities including company offsite!
The Real Stuff
Skin Analytics embraces and is committed to diversity and equal opportunities. We are dedicated to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. Skin Analytics manufactures medical devices and complies with ISO standards 13485 and 27001. As part of your employment, you will be assigned Quality Management System (QMS) and Information Security Management System (ISMS). We require that our employees agree to complete their assigned training and diligently follow all company quality management and information security processes.
Product Marketing Manager - Patients and Services employer: Skin Analytics
Contact Detail:
Skin Analytics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - Patients and Services
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their mission and values, especially how they relate to skin health and AI. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role of Product Marketing Manager. Highlight your D2C experience and how you can contribute to Skin Analytics' growth strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our mission to revolutionise skin cancer diagnosis.
We think you need these skills to ace Product Marketing Manager - Patients and Services
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you understand the role and the company. Dive into Skin Analytics' mission and values, and think about how your experience aligns with their goals. This will help you tailor your application to show why you're the perfect fit!
Be Authentic: Let your personality shine through in your application! We want to see the real you, so don’t be afraid to share your passion for healthcare and AI. Use a conversational tone that reflects your enthusiasm for the role and the impact you can make.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your skills in product marketing and customer engagement. Use numbers and examples to illustrate how you've made a difference in previous roles – we love seeing measurable impact!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team at Skin Analytics!
How to prepare for a job interview at Skin Analytics
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Skin Analytics' DERM product and its impact on skin cancer diagnosis. Familiarise yourself with the technology, its benefits, and how it stands out in the market. This will help you articulate your insights and demonstrate your passion for the role.
✨Showcase Your Customer Insight Skills
Prepare to discuss your experience in gathering customer insights and translating them into actionable strategies. Think of specific examples where you've successfully identified pain points or motivations and how that led to measurable outcomes. This will highlight your ability to act as the voice of the customer.
✨Be Ready to Discuss Market Trends
Stay updated on current trends in healthcare, particularly in health tech and AI. Be prepared to share your thoughts on how these trends could influence Skin Analytics' marketing strategies. This shows that you're not just knowledgeable but also forward-thinking and strategic.
✨Practice Your Storytelling
Since you'll need to translate complex technology into compelling narratives, practice telling your own story in a way that highlights your relevant experience. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making them clear and impactful.
