Marketing Director

Want to join a team of passionate people who want to build a future where no one dies from skin cancer?

About us

Skin Analytics is an award-winning, health tech company that deploys world-leading skin cancer pathways using AI as a medical device, DERM. Following our recent £15M series B funding, regulatory milestones hit, and doubling from 50 to 100 headcount in 2025, we're ready to scale further internationally, making history for AI in healthcare and the future of dermatology. We're proud to epitomise AI for good - with a Class III CE mark, DERM is the only AI as a medical device approved to make clinical decisions autonomously in the cancer space, as well as being the first company to receive a NICE recommendation for use across the NHS. DERM is deployed at more than 28 NHS organisations where we enable patients to gain significantly quicker access to skin cancer diagnosis. If that's not enough, we also collaborate with some of the largest health insurers to reach patients in their own homes.

This role reports to the VP Marketing.

Brief overview

This role owns the strategic direction and execution of Skin Analytics' B2B marketing function. Responsible for demand generation, B2B brand positioning, go-to-market strategy, and marketing performance, and be directly accountable for marketing's contribution to pipeline and revenue growth across the UK and international markets. The role will lead a small, specialist marketing team, and requires someone who can operate at both a strategic and delivery level, with accountability for commercial outcomes.

Responsibilities

• Operations and Team Leadership
  • Own the marketing request and prioritisation process.
  • Manage incoming commercial and product requests against OKRs and team capacity, to deliver commercial priorities matched to team capacity.
  • Manage the day-to-day relationships with external agencies: digital media agency, and design agency, holding them to agreed KPIs and deliverables.
  • Line manage the B2B marketing team. Set clear objectives, maintain output standards, support development, and build a culture of commercial accountability and continuous improvement.
• Go-To-Market and International Expansion
  • Continue to support the expansion of UK and Ireland business working in close partnership with commercial leads.
  • Adapt positioning, channel mix, and account marketing strategy to the wider UK health system, procurement culture for NHS and other health partners.
  • Develop, operationalise and own the marketing playbook for international expansion markets, working in close partnership with commercial leads and drawing on best practice from established markets.
  • Design and execute the account-based marketing strategy for UK and international markets.
  • Define target account selection criteria and build account tiering in partnership with commercial leadership.
  • Own the go-to-market process for new market entries: market readiness assessment, localisation strategy, campaign planning, and commercial team enablement.
• HubSpot & Marketing Automation
  • Own the HubSpot platform: portal configuration, data integrity, lead scoring, lifecycle stage management, and integration with commercial systems.
  • Configure HubSpot for account-based measurement, including target account lists, company-level engagement scoring, ABM deal influence reporting, and buying group coverage tracking.
  • Design, build, and maintain the attribution model that connects marketing activity to pipeline and revenue.
  • Own the marketing reporting infrastructure, dashboards, campaign tracking, and spend management.
• Brand and Content
  • Own the timeline and workstream for the evolving brand integration, ensuring consistent brand expression is rolled out across all content, channels, and markets.
  • Maintain brand and content standards across all touchpoints, ensuring all output is on-brand, on-message, and aligned to the messaging framework set by the Senior PMM.

Accountable for

• Target account engagement and account penetration.
• Pipeline influence.
• HubSpot data integrity and pipeline attribution accuracy.
• Marketing request SLA.
• Automation adoption.
• Agency performance.

Required Experience

• Demonstrated experience designing and executing account-based marketing strategies in a B2B environment.
• Hands-on HubSpot platform experience (or similar platform) at an ownership level.
• Proven ability to design and execute go-to-market playbooks for new geographies.
• Experience building and maintaining HubSpot reporting dashboards for leadership.
• Track record of tying marketing spend to pipeline and revenue outcomes.
• Ability to build lean, efficient marketing operations.
• Credible at Board and exec level.

Benefits

• Competitive salary
• Share options package
• Private healthcare
• Company pension incl. salary sacrifice options
• 25 days annual leave + 5 day company shutdown in August + bank holidays
• Enhanced parental leave - includes adoption & foster
• Yellownest Salary Sacrifice Nursery Scheme
• Bike to work scheme
• Training budget
• Weekly catch-ups, monthly meetings to talk about you, your ambitions and work on your development
• Lots of fun social activities!

Our Values

• Building a Strong Foundation
• Always Learning
• Lead from the Front
• Tough and Resilient
• The Real Stuff

Skin Analytics embraces and is committed to diversity and equal opportunities. We are dedicated to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.