At a Glance
- Tasks: Lead B2B marketing strategies to combat skin cancer using innovative AI technology.
- Company: Join Skin Analytics, a pioneering health tech company on a mission to save lives.
- Benefits: Enjoy competitive salary, share options, private healthcare, and generous leave policies.
- Other info: Be part of a diverse team committed to innovation and continuous learning.
- Why this job: Make a real impact in healthcare while working with passionate professionals.
- Qualifications: Experience in B2B marketing and account-based strategies is essential.
The predicted salary is between 75600 - 92400 £ per year.
Want to join a team of passionate people who want to build a future where no one dies from skin cancer?
About us
Skin Analytics is an award-winning, health tech company that deploys world-leading skin cancer pathways using AI as a medical device, DERM. Following our recent £15M series B funding, regulatory milestones hit, and doubling from 50 to 100 headcount in 2025, we're ready to scale further internationally, making history for AI in healthcare and the future of dermatology. We're proud to epitomise AI for good - with a Class III CE mark, DERM is the only AI as a medical device approved to make clinical decisions autonomously in the cancer space, as well as being the first company to receive a NICE recommendation for use across the NHS. DERM is deployed at more than 28 NHS organisations where we enable patients to gain significantly quicker access to skin cancer diagnosis. If that's not enough, we also collaborate with some of the largest health insurers to reach patients in their own homes.
This role reports to the VP Marketing.
Brief overview
This role owns the strategic direction and execution of Skin Analytics' B2B marketing function. Responsible for demand generation, B2B brand positioning, go-to-market strategy, and marketing performance, and be directly accountable for marketing's contribution to pipeline and revenue growth across the UK and international markets. The role will lead a small, specialist marketing team, and requires someone who can operate at both a strategic and delivery level, with accountability for commercial outcomes.
Responsibilities
- Operations and Team Leadership
- Own the marketing request and prioritisation process.
- Manage incoming commercial and product requests against OKRs and team capacity, to deliver commercial priorities matched to team capacity.
- Manage the day-to-day relationships with external agencies: digital media agency, and design agency, holding them to agreed KPIs and deliverables.
- Line manage the B2B marketing team. Set clear objectives, maintain output standards, support development, and build a culture of commercial accountability and continuous improvement.
- Go-To-Market and International Expansion
- Continue to support the expansion of UK and Ireland business working in close partnership with commercial leads.
- Adapt positioning, channel mix, and account marketing strategy to the wider UK health system, procurement culture for NHS and other health partners.
- Develop, operationalise and own the marketing playbook for international expansion markets, working in close partnership with commercial leads and drawing on best practice from established markets.
- Design and execute the account-based marketing strategy for UK and international markets.
- Define target account selection criteria and build account tiering in partnership with commercial leadership.
- Own the go-to-market process for new market entries: market readiness assessment, localisation strategy, campaign planning, and commercial team enablement.
- HubSpot & Marketing Automation
- Own the HubSpot platform: portal configuration, data integrity, lead scoring, lifecycle stage management, and integration with commercial systems.
- Configure HubSpot for account-based measurement, including target account lists, company-level engagement scoring, ABM deal influence reporting, and buying group coverage tracking.
- Design, build, and maintain the attribution model that connects marketing activity to pipeline and revenue.
- Own the marketing reporting infrastructure, dashboards, campaign tracking, and spend management.
- Brand and Content
- Own the timeline and workstream for the evolving brand integration, ensuring consistent brand expression is rolled out across all content, channels, and markets.
- Maintain brand and content standards across all touchpoints, ensuring all output is on-brand, on-message, and aligned to the messaging framework set by the Senior PMM.
Accountable for
- Target account engagement and account penetration.
- Pipeline influence.
- HubSpot data integrity and pipeline attribution accuracy.
- Marketing request SLA.
- Automation adoption.
- Agency performance.
Required Experience
- Demonstrated experience designing and executing account-based marketing strategies in a B2B environment.
- Hands-on HubSpot platform experience (or similar platform) at an ownership level.
- Proven ability to design and execute go-to-market playbooks for new geographies.
- Experience building and maintaining HubSpot reporting dashboards for leadership.
- Track record of tying marketing spend to pipeline and revenue outcomes.
- Ability to build lean, efficient marketing operations.
- Credible at Board and exec level.
Benefits
- Competitive salary
- Share options package
- Private healthcare
- Company pension incl. salary sacrifice options
- 25 days annual leave + 5 day company shutdown in August + bank holidays
- Enhanced parental leave - includes adoption & foster
- Yellownest Salary Sacrifice Nursery Scheme
- Bike to work scheme
- Training budget
- Weekly catch-ups, monthly meetings to talk about you, your ambitions and work on your development
- Lots of fun social activities!
Our Values
- Building a Strong Foundation
- Always Learning
- Lead from the Front
- Tough and Resilient
- The Real Stuff
Skin Analytics embraces and is committed to diversity and equal opportunities. We are dedicated to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
Marketing Director employer: Skin Analytics Ltd
At Skin Analytics, we are not just a health tech company; we are a passionate team dedicated to revolutionising skin cancer diagnosis through AI. Our vibrant work culture fosters continuous learning and collaboration, while our commitment to employee growth is reflected in our generous benefits, including share options, private healthcare, and a supportive environment for professional development. Join us in making a meaningful impact in healthcare, as we scale internationally and strive towards a future where no one dies from skin cancer.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Skin Analytics Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Skin Analytics Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Skin Analytics Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Skin Analytics Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Skin Analytics Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Skin Analytics Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Skin Analytics Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Skin Analytics Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Skin Analytics Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Skin Analytics Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
