Growth Marketing Manager in London

Want to join a team of passionate people who want to build a future where no one dies from skin cancer?

About us

Skin Analytics is an award-winning, health tech company that deploys world-leading skin cancer pathways using AI as a medical device, DERM. Following our recent £15M series B funding, regulatory milestones hit, and doubling from 50 to 100 headcount in 2025, we’re ready to scale further internationally, making history for AI in healthcare and the future of dermatology. We’re proud to epitomise AI for good - with a Class III CE mark, DERM is the only AI as a medical device approved to make clinical decisions autonomously in the cancer space, as well as being the first company to receive a NICE recommendation for use across the NHS. DERM is deployed at more than 28 NHS organisations where we enable patients to gain significantly quicker access to skin cancer diagnosis. If that’s not enough, we also collaborate with some of the largest health insurers to reach patients in their own homes.

The Role

We’re looking for a Growth Marketing Manager to build and own the digital demand engine for our international markets. This role collaborates closely with Product Marketing, Commercial Strategy and Sales. You’ll translate our cutting edge health innovations into high-performing campaigns that generate MQL’s and nurture them into SAL’s and commercial pipeline. Tracking, automation and optimising is a key part of this role so the right candidate is data & tech savvy. This is a hands‑on position in a fast‑scaling environment where you’ll have full ownership of content, paid channels, and funnel performance. In collaboration with Product Marketing, you shape how we bring our product to market and scale adoption.

Responsibilities

• Own and deliver MQL and SAL pipeline targets through digital-first demand generation
• Build and run a content engine (creation, distribution, optimisation) aligned to our audiences across multiple markets
• Build automation tools such as agentic digital marketing systems that run campaigns & suggest optimisation
• Plan and execute paid media strategy (LinkedIn, Google, LLMs etc.) to drive efficient acquisition
• Design and optimise the end‑to‑end marketing funnel (from first touch to qualified lead)
• Partner closely with Product Marketing to translate positioning into high-performing campaigns
• Establish clear performance tracking and reporting (CPL, conversion rates, CAC, ROI) and continuously improve
• Experiment, iterate, and scale what works in a test-and-learn environment
• Develop channel specific campaign messaging and creative

Required Experience

• Proven experience in B2B SaaS growth or demand generation marketing, a big plus for healthcare experience or other regulated B2B markets.
• Strong hands‑on experience with paid digital channels and campaign execution
• Track record of owning pipeline or MQL targets and improving funnel performance
• Ability to create and execute content-led campaigns (not just strategy) without or with limited agency support
• Highly data‑driven, with experience analysing and optimising marketing performance
• Competent with marketing automations in HubSpot
• Experienced in working in complex sales environments, such as multiple geographic markets and with multiple products
• Lifecycle management—documentation of the customer journey from first touch to SQL, evaluating buying behaviours, ICP fit and applying lead scores

Required behaviours

• Hands‑on and execution‑focused
• Comfortable with content switching and highly organised
• Able to challenge stakeholders and build consensus
• Self‑starter with strong ownership of outcomes (results, not just input)
• Resourceful and pragmatic in an ambiguous environment
• Data‑driven mindset with continuous optimisation focus
• Comfortable operating with accountability and pressure from commercial colleagues

Benefits

• Competitive salary
• Share options package - all our employees have ownership in the company
• Private healthcare
• Company pension incl. salary sacrifice options
• 25 days annual leave + 5 day company shutdown in August + bank holidays
• Enhanced parental leave - includes adoption & foster
• Yellownest Salary Sacrifice Nursery Scheme - save with workplace nursery scheme
• Bike to work scheme
• Training budget
• Weekly catch‑ups, monthly meetings to talk about you, your ambitions and work on your development
• Lots of fun social activities!

Our Values

• Building a Strong Foundation
• Always Learning
• Lead from the Front
• Tough and Resilient

The Real Stuff

Skin Analytics embraces and is committed to diversity and equal opportunities. We are dedicated to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. If you need any adjustments during our hiring process, you can indicate that at the next step.

AI usage in our hiring process

If you submit an application to us, you will consent to AI playing a role in your hiring process. No hiring decision is ever made by an algorithm alone. Every AI-generated summary, screening result, or note is reviewed, verified, and, if necessary, corrected by a member of our recruitment team. Humans make the final call on who moves forward and who receives an offer.