At a Glance
- Tasks: Lead a team to drive B2B marketing strategies and demand generation.
- Company: Join a fast-growing health tech scale-up making waves in the industry.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and international expansion.
- Why this job: Shape the future of health tech marketing and make a real impact globally.
- Qualifications: Proven experience in B2B marketing and team leadership.
The predicted salary is between 75600 - 92400 £ per year.
Skin Analytics Ltd, a health tech scale-up, seeks a strategic Head of Marketing to drive demand generation, B2B branding, and pipeline growth across the UK and international markets.
You will lead a small specialist team and shape marketing's contribution to revenue.
Reporting to the VP Marketing, you will manage external agencies, build ABM programs, develop international expansion playbooks, and own Hub Spot data integrity, attribution, and reporting with a commercial mindset.
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Director, B2B Marketing & Global Growth employer: Skin Analytics Ltd
At Skin Analytics, we are not just a health tech company; we are a passionate team dedicated to revolutionising skin cancer diagnosis through AI. Our vibrant work culture fosters continuous learning and collaboration, while our commitment to employee growth is reflected in our generous benefits, including share options, private healthcare, and a supportive environment for professional development. Join us in making a meaningful impact in healthcare, as we scale internationally and strive towards a future where no one dies from skin cancer.
StudySmarter Expert Advice🤫
We think this is how you could land Director, B2B Marketing & Global Growth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Skin Analytics Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Skin Analytics Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Skin Analytics Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Skin Analytics Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, B2B Marketing & Global Growth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Skin Analytics Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Skin Analytics Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Skin Analytics Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Skin Analytics Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Skin Analytics Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Skin Analytics Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
