SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards through technically innovative, comfort-driven products with elevated design for everybody.
At the intersection of culture, innovation, and commerce, SKIMS is redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious individuals can do the best work of their careers.
Assistant Store Leaders play a key role in delivering an elevated retail experience while driving operational excellence and commercial performance. In flagship environments such as Regent Street, Assistant Store Leaders partner closely with the Store Leader to translate broader retail strategy into strong in-store execution.
This role requires a balance of strategic thinking, operational discipline, and people leadership to ensure the store performs at the highest level while delivering an exceptional customer experience.
Strategic Leadership
In a flagship environment, Assistant Store Leaders operate with the mindset of a Store Leader within a smaller footprint. They support the development and execution of store strategies aligned with broader retail priorities while ensuring a best-in-class service experience for every customer.
Team Leadership & Escalation Ownership
Assistant Store Leaders provide leadership to Supervisors and Team Members and serve as the first point of escalation for customer, operational, and team-related matters. They model exceptional service behaviors while fostering a culture of accountability, purpose, and belonging.
In a flagship environment, Assistant Store Leaders operate with the mindset of a Store Leader within a smaller footprint. They support the development and execution of store strategies aligned with broader retail priorities while ensuring a best-in-class service experience for every customer.
Team Leadership & Escalation Ownership
Assistant Store Leaders provide leadership to Supervisors and Team Members and serve as the first point of escalation for customer, operational, and team-related matters. They model exceptional service behaviors while fostering a culture of accountability, purpose, and belonging.
Building High-Performing, Inclusive Teams
Assistant Store Leaders support the development of diverse, high-performing teams through inclusive leadership, coaching, and clear expectations that empower team members to deliver exceptional service.
Operational Excellence & Compliance
Assistant Store Leaders maintain accountability for operational excellence across the store. They ensure company policies, safety standards, and loss prevention protocols are upheld while protecting company assets in a high-volume retail environment.
Cross-Functional Partnership
Strong communication and stakeholder management are essential. Assistant Store Leaders partner with Retail Operations, Visual Merchandising, Allocation, and People & Culture to ensure store execution aligns with company priorities and brand standards.
Customer Experience Assistant Store Leader
The Customer Experience Assistant Store Leader owns the in-store service experience and ensures every customer interaction reflects the SKIMS brand.
Assistant Store Leaders support the development of diverse, high-performing teams through inclusive leadership, coaching, and clear expectations that empower team members to deliver exceptional service.
Operational Excellence & Compliance
Assistant Store Leaders maintain accountability for operational excellence across the store. They ensure company policies, safety standards, and loss prevention protocols are upheld while protecting company assets in a high-volume retail environment.
Cross-Functional Partnership
Strong communication and stakeholder management are essential. Assistant Store Leaders partner with Retail Operations, Visual Merchandising, Allocation, and People & Culture to ensure store execution aligns with company priorities and brand standards.
Customer Experience Assistant Store Leader
The Customer Experience Assistant Store Leader owns the in-store service experience and ensures every customer interaction reflects the SKIMS brand.
This role focuses on building a service culture that prioritizes connection, product expertise, and seamless customer journeys. Through strong floor leadership and coaching, this role drives service standards that support both customer loyalty and commercial performance
Key Responsibilities
Lead with a customer-obsessed mindset, ensuring every guest receives an elevated and personalized service experience
Act as the service leader on the floor, modeling SKIMS service standards and coaching the team in real time
Ensure the store floor is consistently staffed, zoned, and operating smoothly during peak traffic periods
Resolve customer concerns with professionalism, empathy, and strong problem-solving skills
Build a culture of product expertise, ensuring the team confidently speaks to fit, function, and fabric
Coach selling behaviors that connect product benefits with customer needs
Support store KPIs including conversion, average transaction value, and customer satisfaction
Partner with Visual Merchandising and Operations leaders to maintain a seamless customer journey across the store
Lead service-focused training and onboarding to ensure new team members are confident in SKIMS service standards
Use customer feedback and store insights to identify opportunities to enhance the customer experience
Maintain a strong presence on the sales floor, leading with energy, pace, and confidence
Support key store initiatives including product launches, marketing activations, and peak trading periods
Foster an inclusive and welcoming store environment where all customers feel valued and supported
Skills, Knowledge and Expertise
2–4 years of experience in retail leadership with a strong focus on customer experience or service leadership
Proven ability to drive sales through strong service standards and customer engagement
Deep understanding of customer service principles and luxury or premium retail environments
Strong leadership and coaching skills that motivate teams to deliver exceptional experiences
Confident communicator able to provide clear direction and feedback
Strong problem-solving abilities and the ability to handle customer escalations effectively
Passion for the SKIMS brand and ability to represent our values in every interaction
Ability to stand and remain active throughout the scheduled shift
Ability to lift up to 40 pounds and move throughout all areas of the store
Full-time availability including evenings, weekends, holidays, and overtime
Assistant Store Leader- Customer Experience - Regents Street in London employer: SKIMS
At SKIMS, we pride ourselves on being an exceptional employer that champions creativity and personal growth in the heart of London. Our vibrant work culture fosters collaboration and inclusivity, ensuring every team member feels valued and empowered to contribute their unique perspectives. With competitive pay, comprehensive benefits, and a commitment to employee development, joining us as an Assistant Store Leader in Visual Merchandising means becoming part of a dynamic team dedicated to elevating customer experiences and driving impactful results.
