Assistant Store Leader – Visual Merchandising

Assistant Store Leader – Visual Merchandising

Full-Time 30000 - 40000 £ / year (est.) No working from home possible
SKIMS

At a Glance

  • Tasks: Lead visual merchandising and create an engaging shopping experience for customers.
  • Company: Join SKIMS, a pioneering brand redefining modern apparel with innovative designs.
  • Benefits: Competitive pay, inclusive culture, and opportunities for personal growth.
  • Other info: Dynamic environment with a focus on teamwork and operational excellence.
  • Why this job: Be part of a creative team that sets new standards in retail and fashion.
  • Qualifications: Experience in retail leadership and strong visual merchandising skills required.

The predicted salary is between 30000 - 40000 £ per year.

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards through technically innovative, comfort-driven products with elevated design for everybody. At the intersection of culture, innovation, and commerce, SKIMS is redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious individuals can do the best work of their careers.

Assistant Store Leaders play a key role in delivering an elevated retail experience while driving operational excellence and commercial performance. In flagship environments such as Regent Street, Assistant Store Leaders partner closely with the Store Leader to translate broader retail strategy into strong in-store execution. This role requires a balance of strategic thinking, operational discipline, and people leadership to ensure the store performs at the highest level while delivering an exceptional customer experience.

Strategic Leadership

In a flagship environment, Assistant Store Leaders operate with the mindset of a Store Leader within a smaller footprint. They support the development and execution of store strategies aligned with broader retail priorities, ensuring the store performs at a global SKIMS standard.

Team Leadership & Escalation Ownership

Assistant Store Leaders provide leadership to Supervisors and Team Members and serve as the first point of escalation for operational, customer, and team-related matters. They model exceptional service and foster a culture of accountability, purpose, and belonging.

Building High‑Performing, Inclusive Teams

Assistant Store Leaders support the development of diverse, high‑performing teams through inclusive leadership, coaching, and clear expectations that empower team members to grow and succeed.

Operational Excellence & Compliance

Assistant Store Leaders maintain accountability for operational excellence across the store. They ensure company policies, safety standards, and loss prevention protocols are upheld while protecting company assets in a high‑volume environment.

Cross‑functional Partnerships

Strong communication and stakeholder management are essential. Assistant Store Leaders partner with Retail Operations, Allocation, Visual Merchandising, and People & Culture to ensure store execution aligns with business priorities and brand standards.

Visual Merchandising Assistant Store Leader

The Visual Merchandising Assistant Store Leader owns the visual strategy and product presentation within the store, ensuring the floor reflects the SKIMS brand while driving commercial performance. This role connects visual storytelling, product knowledge, and merchandising strategy to create a store environment that is visually compelling, easy to shop, and aligned with business priorities.

Key Responsibilities
  • Own visual merchandising strategy and execution in partnership with the Store Leader
  • Ensure product displays are elevated, cohesive, and aligned with SKIMS brand standards
  • Use reporting and product insights to drive merchandising decisions and improve sell‑through
  • Maintain a visually shoppable floor through strong zoning, replenishment, and size integrity
  • React quickly to trends and business needs, adjusting merchandising to support performance
  • Maintain operational excellence through clean, organized, and well‑presented visual standards
  • Execute visual updates including product moves, mannequins, windows, signage, and floor sets
  • Train and coach team members on visual standards, styling, and campaign launches
  • Act as the product expert in store, ensuring team confidence in fit, fabric, and function
  • Coach selling behaviors that connect product features to customer needs
  • Provide real‑time visual feedback and styling guidance to support team development
  • Partner with HQ Visual Merchandising and Allocation teams to share product insights
  • Maintain visual tools, supplies, and display assets for daily execution
  • Maintain a strong leadership presence on the floor during peak hours
  • Support store KPIs including conversion, productivity, and customer satisfaction
Benefits
  • 2–4 years of experience in retail leadership with a strong focus on visual merchandising or styling
  • Proven ability to drive sales through merchandising and visual presentation
  • Strong visual merchandising skills and understanding of product storytelling
  • Ability to analyze business trends and adjust product placement accordingly
  • Strong leadership and coaching abilities that motivate teams to achieve results
  • Confident communicator who can provide clear expectations and feedback
  • Passion for the SKIMS brand and ability to embody our service approach
  • Ability to stand, move throughout the store, and lift up to 40 pounds
  • Full‑time availability including evenings, weekends, holidays, and overtime

Assistant Store Leader – Visual Merchandising employer: SKIMS

At SKIMS, we pride ourselves on being an exceptional employer that champions creativity, collaboration, and inclusivity. Our flagship location on Regent Street offers a vibrant work culture where Assistant Store Leaders can thrive, driving operational excellence while fostering high-performing teams. With a commitment to employee growth and a focus on innovative visual merchandising, SKIMS provides a unique opportunity for individuals to make a meaningful impact in the retail landscape.

SKIMS

Contact Details:

SKIMS Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Assistant Store Leader – Visual Merchandising

Tip Number 1

Get to know the brand inside out! Familiarise yourself with SKIMS' products, values, and visual merchandising strategies. This will help you stand out during interviews and show that you're genuinely interested in being part of the team.

Tip Number 2

Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info about the company culture and even lead to referrals, which can be a game-changer in your job search.

Tip Number 3

Prepare for the interview by practising common questions related to visual merchandising and team leadership. Think about how you can demonstrate your experience and skills through real-life examples that align with SKIMS' mission and values.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows your commitment to joining the SKIMS family right from the start.

We think you need these skills to ace Assistant Store Leader – Visual Merchandising

Visual Merchandising
Retail Leadership
Sales Driving Skills
Product Storytelling
Business Trend Analysis
Team Leadership
Coaching Abilities

Some tips for your application 🫡

Show Your Passion for SKIMS:When you're writing your application, let your love for the SKIMS brand shine through! Share why you’re excited about our innovative products and how you can contribute to our mission of redefining modern apparel.

Tailor Your Experience:Make sure to highlight your retail leadership experience, especially in visual merchandising. We want to see how your past roles have prepared you to drive sales and create a visually compelling store environment.

Be Clear and Concise:Keep your application straightforward and to the point. Use clear language to describe your skills and experiences, making it easy for us to see how you fit into the Assistant Store Leader role.

Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get you one step closer to joining our amazing team at SKIMS.

How to prepare for a job interview at SKIMS

Know Your Visual Merchandising Inside Out

Make sure you’re well-versed in visual merchandising principles and how they apply to the SKIMS brand. Prepare examples of how you've successfully executed visual strategies in previous roles, and be ready to discuss how you can elevate product presentation in line with SKIMS standards.

Showcase Your Leadership Skills

As an Assistant Store Leader, you'll need to demonstrate your ability to lead and motivate a team. Think of specific instances where you've coached team members or resolved conflicts. Highlight your approach to fostering an inclusive environment that encourages collaboration and accountability.

Be Ready to Discuss Operational Excellence

Operational excellence is key in this role. Brush up on your knowledge of retail operations, safety standards, and loss prevention protocols. Be prepared to share how you've maintained high operational standards in past positions and how you plan to uphold these at SKIMS.

Connect with the Brand's Vision

Familiarise yourself with SKIMS' mission and values. During the interview, express your passion for the brand and how you align with its commitment to innovation and inclusivity. Show that you understand the importance of creating a compelling customer experience that reflects the brand’s ethos.