At a Glance
- Tasks: Bridge product and commercial needs, creating compelling narratives that drive growth.
- Company: Dynamic company focused on commerce solutions with a commitment to diversity and inclusion.
- Benefits: Flexible work schedules, healthcare, learning opportunities, and competitive compensation.
- Other info: Join a supportive culture that values individuality and drives positive change.
- Why this job: Be the voice of clients and shape product strategies that make a real impact.
- Qualifications: Experience in Product Marketing, strong analytical skills, and ability to navigate complex challenges.
The predicted salary is between 60000 - 80000 £ per year.
Based in London (hybrid model), this role reports to the Senior Director of Product Marketing, Insights & Customer Experience (based in Paris).
Key Responsibilities
- Act as the bridge between Product and Commercial, developing a strong understanding of client and business needs and acting as a trusted business partner to translate product strategy and challenges into clear, client‑facing narratives and actionable solutions that drive growth.
- Bring together products, features, and capabilities into cohesive, client‑ready solutions that address specific business needs and unlock growth opportunities.
- Be the voice of the client and the market, ensuring customer insights and competitive intelligence actively inform product decisions and positioning.
- Own product adoption and usage across the product lifecycle, tracking performance and working cross‑functionally to drive activation, retention, and optimisation.
- Create and maintain product and enablement content, including product messaging, competitive intel, sales materials, documentation, and product‑related content such as blog posts, client communications adapted to regional needs.
- Enable and train Commercial teams across EMEA and APAC, equipping them to confidently position and sell our products.
- Act as a product evangelist, representing our products internally and externally, including at owned events and customer‑facing sessions.
- Collaborate closely with US Product Marketing teams to ensure global consistency while incorporating regional feedback and insights.
What success looks like in this role
- Commercial teams are well equipped to sell our products, with clear positioning and product packages applied to our client needs, competitive intelligence, and regular training.
- Products are successfully launched and adopted, with usage tracked and insights used to support ongoing activation and optimisation.
- Product narratives are clear, consistent, and differentiated across EMEA and APAC (and aligned with US Product Marketing).
- The product voice is clearly represented internally and externally, including in customer conversations and owned events.
- The role is seen as a trusted partner by Product, Commercial, and senior leadership.
Requirements
- Strong experience in Product Marketing or Digital Marketing with ownership of complex offerings, and close collaboration with commercial teams.
- Experience operating in a B2B, platform, marketplace, or performance‑driven environment.
- Strong commercial and analytical mindset, with the ability to understand business challenges and translate them into actionable product marketing strategies.
- Strong problem‑solving mindset, with the ability to navigate ambiguity and turn complex business challenges into clear, actionable plans.
- Ability to connect the dots across products, data, and client needs to create clear and compelling value propositions.
- Strong understanding of market‑specific commercial challenges, particularly across EMEA and APAC, and the ability to adapt product positioning, narratives, and enablement accordingly.
- Proven ability to work with senior stakeholders and navigate competing priorities with confidence.
- Comfortable operating with a high degree of autonomy and ownership, and holding high standards for clarity, quality, and impact.
Benefits
- Healthcare insurance & cash plans
- Income Protection
- Parental Leave Policies
- Learning & Development Program
- Flexible work schedules and work from home/work from office policy
- Lunch paid when attending the office
- Wellness Resources
- Equity
- Annual leave entitlement, paid holidays, competitive compensation, and team events
EEO & Inclusion
We are committed to providing a culture that supports the diversity, equity and inclusion of our people. We encourage individuality, and strive to represent a workplace that celebrates differences and provides equal opportunities across gender, race, religion, sexual orientation, and all other demographics. Our actions across education, recruitment, retention and volunteering reflect our core values and remind us that we’re all in this together to drive positive change in our industry.
Senior Product Marketing Manager in London employer: Skimlinks
As a Senior Product Marketing Manager at our London office, you will thrive in a dynamic hybrid work environment that champions innovation and collaboration. We offer a robust benefits package, including healthcare, flexible work schedules, and a strong commitment to employee growth through our Learning & Development Program. Our inclusive culture values diversity and empowers you to make a meaningful impact while working alongside talented professionals across EMEA and APAC.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Skimlinks and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Skimlinks are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Skimlinks on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Skimlinks. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Skimlinks. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Skimlinks:Show us that you’ve done your homework! In your application, briefly mention what you admire about Skimlinks’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Skimlinks
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Skimlinks will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Skimlinks, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
