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- Tasks: Lead business performance for mobile games, driving strategy and analytics.
- Company: Join a fast-growing mobile games studio shaping the future of gaming.
- Benefits: Enjoy hybrid work options and a dynamic, innovative culture.
- Why this job: Be at the forefront of game development, influencing growth and strategy.
- Qualifications: 6+ years in performance or analytics leadership within mobile gaming required.
- Other info: Opportunity to mentor a high-performing team and champion data-driven decisions.
The predicted salary is between 72000 - 108000 £ per year.
We're working with a fast-growing mobile games studio who are seeking a Vice President of Business Performance to lead the strategic and commercial direction of their games. This is a senior leadership role for a data-driven, product-savvy executive who thrives in a fast-paced, high-growth environment. You will sit at the heart of the business - overseeing performance across live titles, informing product strategy, and partnering with leadership across product, data science, user acquisition, and monetisation. Your insights and direction will help shape the future of our games and the overall growth trajectory of the studio.
As VP of Business Performance, you will be responsible for building and scaling a function that turns data into strategic action. You’ll own core performance KPIs, lead a high-impact team, and act as a key voice in executive discussions around growth, investment, and roadmap prioritisation.
Responsibilities:
- Lead the business performance function across all live and upcoming games
- Own performance forecasting, reporting, and deep-dive analytics across monetisation, engagement, and retention
- Provide strategic recommendations to executive leadership on roadmap, investment, and game operations
- Partner closely with Product, Data, UA, and Monetisation to define goals and drive accountability across teams
- Guide the design and analysis of A/B tests and product experiments
- Shape commercial strategy for soft launches, live ops, and long-term game lifecycle
- Recruit, manage, and mentor a high-performing team of analysts and performance managers
- Champion a data-informed culture across the studio, improving decision-making at every level
Required:
- 6+ years of experience in a performance, product, strategy, or analytics leadership role in mobile gaming
- Extensive knowledge of IAP and IAA
- Direct line managing of teams in data, product and monetization
- Proven ability to manage cross-functional teams and drive measurable business impact
- Deep fluency in game KPIs and growth levers: LTV, ARPU, retention, churn, UA efficiency, etc.
- Exceptional analytical skills - strong command of SQL and business intelligence tools
- Experience leading performance in a high-scale mobile F2P environment
- Strategic thinker with hands-on ability to dive into complex data when needed
- Understanding of ad monetisation and user acquisition at scale
- Prior experience supporting investor, board, or M&A discussions through commercial insight
VP of Business Performance (London Area) employer: Skillsearch
Contact Detail:
Skillsearch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP of Business Performance (London Area)
✨Tip Number 1
Familiarise yourself with the latest trends in mobile gaming and business performance metrics. Understanding key performance indicators (KPIs) like LTV, ARPU, and retention will not only help you in interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the mobile gaming sector, especially those in leadership roles. Attend industry events or webinars to connect with potential colleagues and gain insights into what companies like ours are looking for in a VP of Business Performance.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven measurable business impact in previous roles. Highlight your experience with A/B testing and data analysis, as these skills are crucial for the role and will set you apart from other candidates.
✨Tip Number 4
Showcase your leadership style and how you’ve successfully managed cross-functional teams. Be ready to explain how you foster a data-informed culture and drive accountability, as this aligns closely with our expectations for the VP of Business Performance.
We think you need these skills to ace VP of Business Performance (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance, product strategy, and analytics within the mobile gaming industry. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for mobile gaming and detail how your strategic insights can drive business performance. Mention your experience with KPIs and how you've successfully led teams in high-growth environments.
Showcase Analytical Skills: Emphasise your analytical skills by providing examples of how you've used data to inform decisions. Highlight your proficiency in SQL and any business intelligence tools you've worked with, as these are crucial for the role.
Prepare for Interviews: Be ready to discuss your previous experiences in detail, particularly how you've managed cross-functional teams and driven measurable business impact. Prepare to share insights on game monetisation strategies and user acquisition tactics.
How to prepare for a job interview at Skillsearch
✨Showcase Your Data-Driven Mindset
As a VP of Business Performance, your ability to turn data into strategic action is crucial. Be prepared to discuss specific examples where you've used data analytics to drive business decisions and improve performance in previous roles.
✨Demonstrate Cross-Functional Leadership
This role requires collaboration with various teams such as Product, Data Science, and Monetisation. Highlight your experience in managing cross-functional teams and how you’ve successfully driven accountability and results across different departments.
✨Prepare for Strategic Discussions
You’ll be expected to provide strategic recommendations to executive leadership. Familiarise yourself with the studio's current games and be ready to discuss potential growth strategies, investment opportunities, and roadmap prioritisation based on your insights.
✨Emphasise Your Experience in Mobile Gaming
With a focus on mobile gaming, ensure you articulate your understanding of key performance indicators like LTV, ARPU, and retention. Discuss your hands-on experience in a high-scale mobile F2P environment to demonstrate your fit for the role.
