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- Tasks: Lead paid marketing campaigns for mobile games and optimise performance.
- Company: Join a dynamic team in the heart of London, focused on innovative mobile gaming.
- Benefits: Enjoy hybrid work flexibility and collaborate with creative minds.
- Why this job: Be at the forefront of mobile gaming growth and make a real impact.
- Qualifications: 3-5 years in user acquisition for mobile games with strong analytical skills.
- Other info: Work closely with product and analytics teams to drive success.
The predicted salary is between 36000 - 60000 £ per year.
Hybrid in London office - 2 days per week
I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.
Responsibilities:
- Plan, launch, and optimize UA campaigns across multiple channels
- Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
- Own channel-level budgets and deliver efficient spend outcomes
- Collaborate with creative teams to test and iterate ad creatives
Requirements:
- 3 - 5 years of hands-on UA experience in mobile games
- Proven success managing performance campaigns at scale
- Strong analytical skills with Excel, campaign dashboards, or SQL
- Experience with casual mobile games
- Cross promotions, working with monetisation and live ops teams
- Experience with analytics
- Familiarity with tools such as Adjust and Appsflyer
User Acquisition Manager - F2P Mobile Games employer: Skillsearch
Contact Detail:
Skillsearch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land User Acquisition Manager - F2P Mobile Games
✨Tip Number 1
Familiarise yourself with the latest trends in user acquisition for mobile games. Follow industry blogs, podcasts, and forums to stay updated on best practices and innovative strategies that can set you apart from other candidates.
✨Tip Number 2
Network with professionals in the gaming industry, especially those who work in user acquisition. Attend relevant events or webinars where you can connect with potential colleagues and learn more about the specific challenges they face in this role.
✨Tip Number 3
Prepare to discuss your previous campaign successes in detail during interviews. Be ready to share specific metrics and outcomes that demonstrate your ability to manage performance campaigns effectively, as this will showcase your hands-on experience.
✨Tip Number 4
Get comfortable with the tools mentioned in the job description, like Adjust and Appsflyer. If you haven't used them before, consider taking online courses or tutorials to gain a basic understanding, which will help you speak confidently about them in interviews.
We think you need these skills to ace User Acquisition Manager - F2P Mobile Games
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in user acquisition, particularly in mobile games. Include specific metrics and achievements that demonstrate your success in managing performance campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for mobile games and user acquisition. Mention how your skills align with the responsibilities outlined in the job description, such as campaign management and collaboration with creative teams.
Showcase Analytical Skills: Since strong analytical skills are crucial for this role, provide examples of how you've used data analysis to optimise campaigns. Mention any tools you’ve used, like Excel or SQL, to analyse performance metrics.
Highlight Relevant Experience: If you have experience with tools like Adjust and Appsflyer, be sure to mention this in your application. Also, discuss any cross-promotion strategies you've implemented and how they contributed to growth.
How to prepare for a job interview at Skillsearch
✨Showcase Your Analytical Skills
As a User Acquisition Manager, strong analytical skills are crucial. Be prepared to discuss specific examples of how you've used data to optimise campaigns in the past. Highlight your experience with tools like Excel, SQL, or campaign dashboards.
✨Demonstrate Your Campaign Management Experience
Talk about your hands-on experience managing performance campaigns at scale. Provide details on the types of campaigns you've run, the platforms you've used, and the results you've achieved. This will show your potential employer that you have the necessary expertise.
✨Familiarity with Mobile Games is Key
Make sure to express your passion for mobile games, especially casual ones. Discuss any relevant experience you have in this area, as it will help you connect with the interviewers and demonstrate your understanding of the market.
✨Collaboration is Essential
Since the role involves working closely with product, analytics, and marketing teams, be ready to share examples of successful collaborations from your previous roles. Emphasise your ability to work cross-functionally and how it has contributed to campaign success.
