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- Tasks: Lead paid marketing campaigns for mobile games and optimise performance.
- Company: Join a dynamic team in the heart of London, focused on innovative mobile gaming.
- Benefits: Enjoy hybrid work options, flexible hours, and a vibrant office culture.
- Why this job: Be part of a creative environment that values growth and player engagement.
- Qualifications: 3-5 years in user acquisition with strong analytical skills required.
- Other info: Collaborate with talented teams and make a real impact in the gaming industry.
The predicted salary is between 43200 - 72000 £ per year.
Hybrid in London office - 2 days per week
I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.
Responsibilities:
- Plan, launch, and optimize UA campaigns across multiple channels
- Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
- Own channel-level budgets and deliver efficient spend outcomes
- Collaborate with creative teams to test and iterate ad creatives
Requirements:
- 3 - 5 years of hands-on UA experience in mobile games
- Proven success managing performance campaigns at scale
- Strong analytical skills with Excel, campaign dashboards, or SQL
- Experience with casual mobile games
- Cross promotions, working with monetisation and live ops teams
- Experience with analytics
- Familiarity with tools such as Adjust and Appsflyer
Contact Detail:
Skillsearch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land User Acquisition Manager - F2P Mobile Games
✨Tip Number 1
Familiarise yourself with the latest trends in user acquisition for mobile games. Follow industry blogs, podcasts, and forums to stay updated on best practices and innovative strategies that can set you apart from other candidates.
✨Tip Number 2
Network with professionals in the gaming industry, especially those who work in user acquisition. Attend relevant events or webinars where you can connect with potential colleagues and learn more about the specific challenges they face in this role.
✨Tip Number 3
Prepare to discuss your previous campaign successes in detail during interviews. Be ready to share specific metrics and outcomes that demonstrate your ability to manage performance campaigns effectively and how you optimised them for better results.
✨Tip Number 4
Showcase your analytical skills by being proficient in tools like Excel, SQL, and campaign dashboards. Consider creating a portfolio of case studies that highlight your analytical approach to user acquisition and how it led to successful outcomes.
We think you need these skills to ace User Acquisition Manager - F2P Mobile Games
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in user acquisition, particularly in mobile games. Emphasise any successful campaigns you've managed and the specific KPIs you achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for mobile gaming and user acquisition. Mention specific tools and methodologies you’ve used, such as Adjust or Appsflyer, to demonstrate your expertise.
Showcase Analytical Skills: Provide examples of how you've used data analysis to optimise campaigns. Discuss your experience with Excel, SQL, or campaign dashboards to illustrate your analytical capabilities.
Highlight Collaboration Experience: Since the role involves working closely with various teams, mention any past experiences where you collaborated with creative, product, or analytics teams to achieve campaign goals.
How to prepare for a job interview at Skillsearch
✨Showcase Your Analytical Skills
As a User Acquisition Manager, strong analytical skills are crucial. Be prepared to discuss specific examples of how you've used data to optimise campaigns in the past. Highlight your experience with tools like Excel, SQL, or campaign dashboards.
✨Demonstrate Your Campaign Management Experience
Talk about your hands-on experience managing performance campaigns at scale. Provide details on the types of campaigns you've run, the platforms you've used, and the results you've achieved. This will show your potential employer that you have the necessary expertise.
✨Familiarity with Mobile Games is Key
Make sure to express your passion for mobile games, especially casual ones. Discuss any relevant experience you have in the gaming industry, as this will help you connect with the interviewers and demonstrate your understanding of the market.
✨Collaboration is Essential
Since the role involves working closely with product, analytics, and marketing teams, be ready to share examples of successful collaborations from your previous roles. Emphasise your ability to work cross-functionally and how it has contributed to campaign success.
