At a Glance
- Tasks: Lead user acquisition campaigns for free-to-play mobile games across various digital channels.
- Company: Join a well-established games studio in London, passionate about mobile gaming.
- Benefits: Enjoy hybrid work options and collaborate with creative and analytics teams.
- Other info: Reach out to Andy Demetriou at ad@skillsearch.com to apply!
- Why this job: Make an impact by driving player growth and optimising marketing strategies in a fun industry.
- Qualifications: 2-5 years of UA experience in mobile gaming; strong analytical skills required.
The predicted salary is between 36000 - 60000 £ per year.
Are you an experienced User Acquisition Manager with a passion for mobile games and performance marketing?
We’re working with a well-established games studio who are seeking a User Acquisition Manager to drive player growth for their portfolio of free-to-play mobile games. Based in London (hybrid, 2 days a week onsite), this is your chance to lead paid marketing strategies, manage multi-platform campaigns, and collaborate across creative, product, and analytics teams to scale user growth profitably.
What you\'ll be doing:
- Leading user acquisition campaigns across multiple digital channels including Meta, Google, Unity, TikTok, and others
- Managing channel-level budgets, with a focus on driving strong CPI, ROAS, LTV, and retention performance
- Using performance data to continuously optimise campaigns and drive efficient scaling
- Collaborating with creative teams to test and iterate ad creatives based on insights and trends
- Working closely with product, analytics, and live ops teams to align marketing with in-game activity
- Supporting cross-promotion strategies across multiple titles
What we’re looking for:
- 2-5 years of hands-on UA experience in mobile gaming or app environments
- A proven track record of scaling performance campaigns profitably
- Deep understanding of campaign analytics—comfortable using Excel, dashboards, or SQL
- Knowledge of mobile attribution platforms and frameworks (e.g. SKAdNetwork, ATT)
- Experience with casual F2P mobile titles and familiarity with monetisation, retention, and cross-functional live ops collaboration
Sound like your kind of role? Reach out to Andy Demetriou - ad@skillsearch.com or apply here!
#J-18808-LjbffrUA Manager - F2P Mobile Games in City of London employer: Skillsearch
Join a dynamic and innovative games studio in London, where your expertise as a User Acquisition Manager will be valued and nurtured. With a hybrid work model that promotes work-life balance, you'll thrive in a collaborative culture that encourages creativity and professional growth. Benefit from working with a passionate team dedicated to driving player engagement in the exciting world of free-to-play mobile games.
StudySmarter Expert Advice🤫
We think this is how you could land UA Manager - F2P Mobile Games in City of London
✨Tip Number 1
Familiarise yourself with the latest trends in mobile gaming and user acquisition strategies. This will not only help you understand the market better but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the mobile gaming industry, especially those who work in user acquisition. Attend relevant events or join online forums to connect with others and gain insights that could give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive user growth and optimise performance effectively.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you use data to inform your decisions. Familiarity with tools like Excel, dashboards, or SQL can set you apart, so be ready to highlight your experience with these.
We think you need these skills to ace UA Manager - F2P Mobile Games in City of London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your relevant experience in user acquisition, particularly in mobile gaming. Emphasise any successful campaigns you've managed and the metrics that demonstrate your impact.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for mobile games and performance marketing. Mention specific achievements in user acquisition and how they relate to the role you're applying for.
Highlight Technical Skills:Since the role requires a deep understanding of campaign analytics, ensure you mention your proficiency with tools like Excel, dashboards, or SQL. Include any experience with mobile attribution platforms as well.
Showcase Collaboration Experience:The job involves working closely with creative, product, and analytics teams. Provide examples of past collaborations that led to successful outcomes, demonstrating your ability to work cross-functionally.
How to prepare for a job interview at Skillsearch
✨Show Your Passion for Mobile Games
Make sure to express your enthusiasm for mobile games during the interview. Share specific examples of games you enjoy and how they inspire your approach to user acquisition. This will demonstrate your genuine interest in the industry.
✨Highlight Your Analytical Skills
Since the role requires a deep understanding of campaign analytics, be prepared to discuss your experience with data analysis. Bring examples of how you've used performance data to optimise campaigns and improve key metrics like CPI and ROAS.
✨Discuss Collaboration Experience
This position involves working closely with creative, product, and analytics teams. Be ready to share examples of successful collaborations in your previous roles, highlighting how you aligned marketing strategies with in-game activities.
✨Familiarise Yourself with Attribution Platforms
Knowledge of mobile attribution platforms is crucial for this role. Brush up on your understanding of frameworks like SKAdNetwork and ATT, and be prepared to discuss how you've utilised these tools in past campaigns.
