Overview
In this role you drive profitable user growth across a portfolio of mobile games, balancing strategic portfolio direction with hands-on campaign optimization. You lead a UA team, aligning investment with high-return opportunities and collaborating with analytics, product, and creative teams. You’ll shape testing programmes, measure impact, and push for scalable growth in a privacy-aware landscape. This is an opportunity to influence the UA function’s direction while delivering tangible revenue and profitability benefits.
Responsibilities
- Define and execute UA strategy across a portfolio of mobile games
- Allocate budgets across channels, campaigns and titles to maximise ROI
- Identify growth opportunities and scale successful campaigns
- Lead, coach and mentor a team of UA Managers
- Establish best practices, processes and performance standards
- Foster a data-driven, commercially focused culture
- Monitor performance across acquisition channels and optimize spend
- Design and manage structured marketability tests for new concepts
- Collaborate with Product, Publishing and Growth teams and external partners
Key requirements
- Significant user acquisition experience within mobile gaming
- Proven success scaling free-to-play mobile titles profitably
- Experience managing performance marketing across major ad and social platforms
- Experience leading or managing UA specialists
- Strong commercial ownership of marketing budgets and performance outcomes
- Collaborative mindset
- Data-driven decision making
- Strong communication and presentation skills
- ROAS
- LTV
- Payback analysis
Senior/Lead UA Manager employer: Skillsearch
Join a dynamic and innovative game development team where your role as a Producer will be pivotal in delivering high-quality, multi-platform game releases. With a strong emphasis on collaboration and support, you'll have the opportunity to influence production processes while working in a positive environment that fosters creativity and growth. Located in a vibrant area, this position offers exposure to the full game development lifecycle, ensuring that you are at the forefront of exciting projects and career advancement.
