At a Glance
- Tasks: Optimise AI-driven paid social campaigns and manage data signals for top performance.
- Company: Join a forward-thinking marketing team at the forefront of digital innovation.
- Benefits: Enjoy strong ownership, growth opportunities, and a collaborative work environment.
- Other info: Work with cutting-edge analytics and connect creative insights with audience targeting.
- Why this job: Shape impactful strategies in an exciting, automated advertising landscape.
- Qualifications: 2-3 years managing paid social campaigns with platforms like Meta and TikTok.
The predicted salary is between 35000 - 45000 £ per year.
Are you an experienced Paid Social Optimization Specialist with expertise in data‑driven marketing, AI‑powered campaign optimisation and performance analytics? Join a forward‑thinking marketing team where you’ll manage and optimise paid social campaigns in an increasingly automated advertising landscape. This role focuses on shaping the inputs that power platform algorithms, ensuring campaigns deliver strong performance while aligning with business objectives and data quality standards.
About the role
You will act as the strategic operator behind paid social campaigns, guiding AI‑driven platforms such as Meta and TikTok through effective signal management, creative insights and performance monitoring. Rather than manual bid adjustments, your focus will be on data integrity, creative optimisation and performance guardrails to maximise outcomes in automated environments.
What you’ll do
- Optimise algorithm‑driven campaigns by managing data signals and performance inputs
- Ensure data integrity across tracking systems including Conversion APIs, pixel tracking and offline conversions
- Analyse creative performance and collaborate with design teams to improve campaign effectiveness
- Define and enforce guardrails such as brand safety, placement controls and frequency caps
- Monitor campaign performance and identify anomalies or inefficiencies
- Intervene when automated systems under‑perform or misallocate budget
- Translate complex platform data into actionable strategies for stakeholders
What we’re looking for
Experience
- 2–3 years of hands‑on experience managing paid social campaigns
- Experience working with platforms such as Meta Ads Manager and TikTok Ads Manager
- Background in performance marketing or digital media buying
Skills
- Strong understanding of modern tracking frameworks including server‑side tagging and first‑party data strategies
- Analytical mindset with the ability to interpret and optimise algorithm‑driven performance
- Proficiency in data analysis and working outside platform tools
- Ability to connect creative performance with audience targeting and campaign results
- Strong communication skills across technical and creative teams
Nice to have
- Experience working with AI‑driven campaign formats such as Meta Advantage+
- Familiarity with privacy‑focused measurement and attribution models
- Experience improving creative production pipelines through performance insights
Working style / behaviours
- Data‑driven and highly analytical
- Proactive in identifying performance issues and opportunities
- Comfortable working with automation and AI‑driven systems
- Strong collaborator bridging marketing, data and creative teams
- Focused on performance outcomes and continuous optimisation
Why join
- Work at the forefront of AI‑driven digital marketing
- Opportunity to shape high‑impact paid social strategies
- Collaborative environment across data, marketing and creative teams
- Exposure to advanced analytics and modern tracking technologies
- Role with strong ownership and growth opportunities
Paid Social Optimisation Specialist employer: Skillsearch
Join a dynamic and innovative marketing team that prioritises data-driven strategies and AI-powered optimisation, making it an excellent employer for those passionate about digital marketing. With a collaborative work culture that fosters creativity and continuous learning, employees are empowered to take ownership of their projects while benefiting from exposure to cutting-edge analytics and tracking technologies. This role offers significant growth opportunities in a forward-thinking environment, perfect for professionals looking to make a meaningful impact in the evolving landscape of paid social campaigns.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Optimisation Specialist
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This will give potential employers a taste of what you can do, especially in data-driven marketing.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of AI-driven platforms like Meta and TikTok. Be ready to discuss how you’ve optimised campaigns and tackled performance issues.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our forward-thinking team. It’s a great way to stand out!
We think you need these skills to ace Paid Social Optimisation Specialist
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 2-3 years of hands-on experience managing paid social campaigns. We want to see how you've worked with platforms like Meta and TikTok, so don’t hold back on the details!
Be Data-Driven:Since this role is all about data integrity and performance analytics, let us know how you've used data to optimise campaigns in the past. Share specific examples that demonstrate your analytical mindset!
Connect the Dots:We love candidates who can bridge the gap between creative performance and audience targeting. Make sure to explain how your creative insights have led to improved campaign effectiveness in your previous roles.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Skillsearch
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta Ads Manager and TikTok Ads Manager. Familiarise yourself with their features, especially around AI-driven campaign formats like Meta Advantage+. This will show that you’re not just a user but someone who can leverage these tools for optimal performance.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analysis and how you've used it to optimise campaigns. Bring examples of how you've interpreted complex data and turned it into actionable strategies. This will highlight your analytical mindset, which is crucial for the role.
✨Emphasise Collaboration
Since this role involves working closely with creative and technical teams, be ready to talk about your collaborative experiences. Share specific instances where you bridged gaps between marketing, data, and creative teams to achieve campaign success.
✨Demonstrate Proactivity
Think of examples where you identified performance issues before they became problems. Discuss how you intervened in automated systems to correct misallocations or inefficiencies. This will showcase your proactive approach and focus on continuous optimisation.
