At a Glance
- Tasks: Optimise AI-driven paid social campaigns and manage data signals for top performance.
- Company: Join a forward-thinking marketing team at the forefront of digital innovation.
- Benefits: Competitive salary, collaborative culture, and opportunities for professional growth.
- Other info: Work with cutting-edge technologies and enjoy a creative, data-driven environment.
- Why this job: Shape impactful strategies in a dynamic, automated advertising landscape.
- Qualifications: 2-3 years in paid social campaigns with strong analytical skills.
The predicted salary is between 35000 - 45000 £ per year.
Are you an experienced Paid Social Optimization Specialist with expertise in data‑driven marketing, AI‑powered campaign optimisation and performance analytics? Join a forward‑thinking marketing team where you’ll manage and optimise paid social campaigns in an increasingly automated advertising landscape. This role focuses on shaping the inputs that power platform algorithms, ensuring campaigns deliver strong performance while aligning with business objectives and data quality standards.
About the role
You will act as the strategic operator behind paid social campaigns, guiding AI‑driven platforms such as Meta and TikTok through effective signal management, creative insights and performance monitoring. Rather than manual bid adjustments, your focus will be on data integrity, creative optimisation and performance guardrails to maximise outcomes in automated environments.
What you’ll do
- Optimise algorithm‑driven campaigns by managing data signals and performance inputs
- Ensure data integrity across tracking systems including Conversion APIs, pixel tracking and offline conversions
- Analyse creative performance and collaborate with design teams to improve campaign effectiveness
- Define and enforce guardrails such as brand safety, placement controls and frequency caps
- Monitor campaign performance and identify anomalies or inefficiencies
- Intervene when automated systems under‑perform or misallocate budget
- Translate complex platform data into actionable strategies for stakeholders
What we’re looking for
Experience
- 2–3 years of hands‑on experience managing paid social campaigns
- Experience working with platforms such as Meta Ads Manager and TikTok Ads Manager
- Background in performance marketing or digital media buying
Skills
- Strong understanding of modern tracking frameworks including server‑side tagging and first‑party data strategies
- Analytical mindset with the ability to interpret and optimise algorithm‑driven performance
- Proficiency in data analysis and working outside platform tools
- Ability to connect creative performance with audience targeting and campaign results
- Strong communication skills across technical and creative teams
Nice to have
- Experience working with AI‑driven campaign formats such as Meta Advantage+
- Familiarity with privacy‑focused measurement and attribution models
- Experience improving creative production pipelines through performance insights
Working style / behaviours
- Data‑driven and highly analytical
- Proactive in identifying performance issues and opportunities
- Comfortable working with automation and AI‑driven systems
- Strong collaborator bridging marketing, data and creative teams
- Focused on performance outcomes and continuous optimisation
Why join
- Work at the forefront of AI‑driven digital marketing
- Opportunity to shape high‑impact paid social strategies
- Collaborative environment across data, marketing and creative teams
- Exposure to advanced analytics and modern tracking technologies
- Role with strong ownership and growth opportunities
Paid Social Optimisation Specialist in London employer: Skillsearch
Join a dynamic and innovative marketing team that prioritises collaboration and creativity, where your expertise as a Paid Social Optimisation Specialist will be valued and nurtured. With a focus on AI-driven strategies and advanced analytics, you'll have the opportunity to shape impactful campaigns while enjoying a supportive work culture that encourages professional growth and development. Located in a vibrant area, this role offers unique advantages such as exposure to cutting-edge technologies and a chance to work alongside talented professionals dedicated to achieving excellence in digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Optimisation Specialist in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work with paid social campaigns. A friendly chat can lead to insider info about job openings or even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaign results and creative insights. This will help you stand out when chatting with potential employers and demonstrate your data-driven approach.
✨Tip Number 3
Stay updated on trends! Follow industry leaders and join relevant online communities. This will not only keep you informed but also give you talking points during interviews, showing that you're passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight your experience with platforms like Meta and TikTok, and don’t forget to mention your analytical mindset!
We think you need these skills to ace Paid Social Optimisation Specialist in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with paid social campaigns, especially with platforms like Meta and TikTok. We want to see how your skills align with our needs, so don’t hold back on showcasing your data-driven marketing expertise!
Show Off Your Analytical Skills:Since this role is all about optimising algorithm-driven campaigns, be sure to include examples of how you've used data analysis to improve campaign performance. We love seeing candidates who can translate complex data into actionable strategies!
Highlight Collaboration Experience:We’re looking for someone who can bridge the gap between marketing, data, and creative teams. Share any experiences where you’ve worked collaboratively to enhance campaign effectiveness or improve creative production pipelines.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our forward-thinking team!
How to prepare for a job interview at Skillsearch
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta Ads Manager and TikTok Ads Manager. Familiarise yourself with their features, especially around AI-driven campaign formats like Meta Advantage+. This will show that you’re not just a user but someone who can leverage these tools for optimal performance.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data analysis to drive campaign success in the past. Bring examples of how you’ve interpreted complex data and turned it into actionable strategies. This will demonstrate your analytical mindset and ability to optimise algorithm-driven performance.
✨Emphasise Collaboration
Highlight your experience working with creative and technical teams. Be ready to share examples of how you’ve bridged gaps between marketing, data, and creative departments to enhance campaign effectiveness. This shows you’re a team player who values collaboration.
✨Prepare for Performance Monitoring Questions
Expect questions about how you monitor campaign performance and identify anomalies. Think of specific instances where you intervened when automated systems underperformed. This will illustrate your proactive approach and focus on continuous optimisation.
