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- Tasks: Lead in-app advertising strategy and optimise revenue for mobile games.
- Company: Dynamic gaming company focused on innovative mobile experiences.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Shape the future of mobile gaming while driving significant ad revenue.
- Qualifications: Experience in ad monetisation and strong analytical skills required.
- Other info: Join a collaborative team and make a real impact in the gaming industry.
The predicted salary is between 48000 - 72000 ÂŁ per year.
Are you an experienced advertising monetisation leader with a strong background in live mobile games or apps? This is a senior opportunity to take ownership of inâapp advertising performance across a portfolio of live mobile titles, shaping strategy while remaining closely involved in execution.
About the role...
In this role, you will be responsible for the direction, performance, and longâterm stability of a largeâscale inâapp advertising business. You will own a significant annual ad revenue stream and work crossâfunctionally with product, data, and engineering teams to drive sustainable growth while protecting the player experience. This position suits someone who combines strategic thinking with handsâon analytical and technical expertise in the mobile advertising ecosystem.
What you'll be doing:
- Define and continuously evolve the advertising monetisation strategy across multiple live mobile games
- Own endâtoâend ad revenue performance, including monitoring, optimisation, and rapid response to volatility
- Investigate revenue fluctuations by identifying root causes across mediation setups, ad networks, formats, geographies, and user segments
- Lead the development and optimisation of the ad technology stack, including mediation configuration, bidding and waterfall logic, and testing new formats
- Use largeâscale performance data to translate metrics such as CPM, fill rate, and revenue per user into clear actions
- Partner closely with product, user acquisition, data, and engineering teams to improve ad placement, segmentation, and monetisation design
- Build, lead, and develop a highâperforming ads or ad operations function, setting clear direction and accountability
- Manage senior relationships with ad networks and partners to ensure strong commercial outcomes, fast issue resolution, and platform compliance
What we're looking for:
- Significant experience in ad monetisation, ad tech, or performance marketing within mobile apps or games
- Proven ownership of largeâscale inâapp advertising revenue and demonstrable growth outcomes
- Deep understanding of mediation platforms, bidding models, waterfall optimisation, and network performance
- Strong analytical and numerical skills, with confidence interpreting complex datasets
- Experience operating in highâresponsibility environments where revenue stability is critical
- Clear, confident communication skills and experience working with senior internal and external stakeholders
- A collaborative approach with experience working closely with product, data, and engineering teams
Nice to have:
- Experience overseeing monetisation for highâperforming mobile titles or large app portfolios
- Exposure to advanced optimisation approaches, including predictive modelling or machineâlearningâdriven systems
- Working knowledge of SQL
If you're a senior monetisation professional who enjoys owning outcomes, solving complex revenue challenges, and building scalable advertising systems, we'd love to hear from you. Apply now, or email Andy Demetriou - ad@skillsearch.com
Ads Monetisation Director (mobile games) in London employer: Skillsearch
Contact Detail:
Skillsearch Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Ads Monetisation Director (mobile games) in London
â¨Network Like a Pro
Get out there and connect with industry folks! Attend gaming conferences, webinars, or local meetups. The more people you know, the better your chances of landing that dream role.
â¨Show Off Your Skills
Donât just talk about your experience; demonstrate it! Create a portfolio showcasing your past successes in ad monetisation. Use data to back up your achievements and make sure itâs easily accessible.
â¨Tailor Your Approach
When reaching out to potential employers, customise your message. Highlight how your skills align with their needs, especially in mobile games. Show them youâre the perfect fit for their team!
â¨Apply Through Our Website
We want to hear from you directly! Apply through our website for the best chance at getting noticed. Itâs the quickest way to get your application in front of the right people.
We think you need these skills to ace Ads Monetisation Director (mobile games) in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV speaks directly to the role of Ads Monetisation Director. Highlight your experience in ad monetisation and any specific achievements in mobile games or apps. We want to see how youâve driven revenue growth and tackled challenges in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share your passion for mobile gaming and advertising, and donât forget to mention any innovative strategies you've implemented in the past.
Showcase Your Analytical Skills: Since this role requires strong analytical skills, make sure to include examples of how you've used data to drive decisions. Whether it's optimising ad performance or investigating revenue fluctuations, we want to see your analytical prowess in action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. Itâs the best way for us to receive your application and ensures you donât miss out on any important updates from our team!
How to prepare for a job interview at Skillsearch
â¨Know Your Numbers
Make sure youâre well-versed in key metrics like CPM, fill rate, and revenue per user. Be ready to discuss how you've used these metrics in past roles to drive ad revenue growth. This shows you not only understand the numbers but can also translate them into actionable strategies.
â¨Showcase Your Strategic Thinking
Prepare examples of how you've defined and evolved advertising monetisation strategies in previous positions. Highlight specific challenges you faced and how your strategic decisions led to successful outcomes. This will demonstrate your ability to think critically and act decisively.
â¨Collaborate Like a Pro
Since this role involves working cross-functionally, be prepared to discuss your experience collaborating with product, data, and engineering teams. Share specific instances where your collaborative efforts led to improved ad placements or monetisation designs, showcasing your team-oriented mindset.
â¨Stay Ahead of Trends
Familiarise yourself with the latest trends in mobile advertising and monetisation technologies. Bring up any recent developments or innovations youâve implemented in your previous roles. This shows that youâre proactive and committed to staying at the forefront of the industry.
