Are you a commercially driven User Acquisition leader who thrives on finding scalable growth opportunities, optimising marketing investment and building high-performing teams?We're working with a highly successful mobile games studio seeking a Senior or Lead User Acquisition Manager to drive profitable growth across a diverse portfolio of live and emerging mobile titles. This is a fantastic opportunity to combine strategic leadership with hands-on execution, shaping UA direction while directly influencing revenue, profitability and portfolio performance.About The RoleAs a Senior or Lead User Acquisition Manager, you will own user acquisition strategy across a portfolio of mobile games, balancing long-term portfolio growth with day-to-day campaign optimisation.You will lead and mentor a team of UA Managers, helping them maximise performance across their games while ensuring marketing investment is allocated to the highest-return opportunities.This role is ideal for someone who enjoys combining analytical thinking, commercial decision-making and creative testing to deliver sustainable, profitable growth at scale.Whether your experience aligns to Senior, Lead or Head of User Acquisition level, the focus is on the impact you can make.What You'll DoUA Strategy & Portfolio GrowthDefine and execute user acquisition strategy across a portfolio of mobile games.Allocate budgets across channels, campaigns and titles to maximise return on investment.Identify growth opportunities and scale successful campaigns efficiently.Continuously evaluate portfolio performance and adapt spending based on results.Balance investment between established titles and new game opportunities.Team Leadership & DevelopmentLead, coach and mentor a team of User Acquisition Managers.Support team members in developing ownership and expertise across their titles.Establish best practices, processes and performance standards.Foster a collaborative, data-driven and commercially focused culture.Help team members achieve their professional development goals.Performance OptimisationDrive profitable user growth while maintaining target ROAS and payback periods.Monitor campaign performance across multiple acquisition channels.Analyse trends, identify performance issues and implement corrective actions.Ensure budgets are continuously allocated toward the highest-performing opportunities.Challenge assumptions and targets where data indicates alternative approaches.Analytics & MeasurementWork closely with Analytics teams to define and refine:
LTV modelsROAS targetsPayback modelsCohort analysis frameworksLeverage data to inform acquisition decisions and portfolio strategy.Monitor performance in a privacy-centric marketing landscape.Build clear business cases for spending decisions and optimisation initiatives.Creative Strategy & TestingPartner with Creative and Analytics teams to drive testing programmes.Develop frameworks for identifying and scaling winning creatives.Ensure each game benefits from a steady pipeline of new concepts and experiments.Analyse creative performance across different marketing channels.Share learnings and best practices across the portfolio.New Game TestingDesign and manage structured marketability tests for emerging game concepts.Establish testing frameworks that allow fast and informed product decisions.Evaluate results objectively and recommend next steps.Support efficient resource allocation towards the strongest opportunities.Cross-Functional CollaborationAct as the voice of user acquisition across Product, Publishing and Growth teams.Share market insights and player acquisition trends.Collaborate with monetisation and product teams to unlock further growth opportunities.Build strong relationships with external advertising platforms and network partners.Identify and evaluate new acquisition channels and technologies.What You'll OwnPortfolio Growth PerformanceYou will be accountable for:Profitable user acquisition across the games portfolio.Allocation of marketing investment across channels and products.Identification of growth opportunities and scaling strategies.Maintaining efficient spend against business targets.Ensuring UA insights influence wider product and commercial decision-making.Success In This RoleSuccess will be measured through:Achievement of profitable spend targets.Install volume delivered within agreed payback targets.ROAS performance against commercial objectives.Contribution of UA activity to portfolio profitability.Speed and effectiveness of budget reallocation decisions.Development, engagement and performance of the UA team.Successful scaling of new growth opportunities.What We're Looking ForEssential ExperienceSignificant user acquisition experience within mobile gaming.Proven success scaling free-to-play mobile titles profitably.Experience managing performance marketing across major ad and social platforms.Experience leading, mentoring or managing User Acquisition specialists.Strong commercial ownership of marketing budgets and performance outcomes.Technical & Analytical ExpertiseDeep understanding of:
ROASLTVPayback analysisCohort modellingAttributionMeasurement frameworksExperience operating in modern privacy-focused advertising environments.Strong proficiency with spreadsheets, analytics tools and BI platforms.Ability to interpret complex datasets and translate findings into action.Creative & Growth MindsetStrong understanding of creative testing methodologies.Proven ability to identify, test and scale winning creatives.Appreciation for platform-specific advertising strategies.Strong commercial and strategic judgment.Ability to communicate investment decisions clearly and confidently.Leadership SkillsStrong coaching and mentoring abilities.Collaborative and positive leadership style.Capable of influencing stakeholders through data and insight.Strong communication and presentation skills.Comfortable balancing strategic priorities with hands-on campaign management.Desirable ExperienceMobile puzzle, casual or hybrid-casual game experience.Experience managing large and diverse game portfolios.Background working with live-service mobile titles.Advanced growth modelling and forecasting experience.Experience working closely with creative production teams.Why Join?Lead user acquisition strategy across a successful mobile games portfolio.Manage significant marketing investment with direct influence on business performance.Work alongside experienced product, growth, analytics and creative teams.Help shape the future direction of a growing UA function.Significant ownership, autonomy and career progression opportunities.Join a commercially focused environment where performance and innovation are highly valued.Location: Leamington Spa, UKSalary Range: 60,000-90,000 GBP per annumIf you're a data-driven UA leader who loves scaling mobile games, developing talent and uncovering the next major growth opportunity, we'd love to hear from you. Apply now or email Joe McKernan - of experience and salary levels are shown purely as a guide. We will only consider applications from candidates that can demonstrate the skills or experience required for the role.Please be aware that while we would love to respond to every application we receive, due to high numbers we cannot guarantee this. We do however appreciate any time you invest into the application and will make sure to get in touch should anything in future more closely fit your skillset.
Senior/Lead UA Manager in Kenilworth employer: Skillsearch
Join a dynamic and innovative game development team where your role as a Producer will be pivotal in delivering high-quality, multi-platform game releases. With a strong emphasis on collaboration and support, you'll have the opportunity to influence production processes while working in a positive environment that fosters creativity and growth. Located in a vibrant area, this position offers exposure to the full game development lifecycle, ensuring that you are at the forefront of exciting projects and career advancement.
