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- Tasks: Lead the go-to-market strategy for an innovative AI video platform and build a passionate creator community.
- Company: Exciting early-stage AI startup focused on revolutionising video creation for gamers and storytellers.
- Benefits: Opportunity to shape the future of video creation and work in a dynamic, fast-paced environment.
- Why this job: Join a mission to democratise video creation and engage with gaming fandoms like never before.
- Qualifications: Experience in zero-to-one environments and a deep understanding of gaming culture and communities.
- Other info: Ideal for proactive leaders eager to make a significant impact in the gaming and AI space.
The predicted salary is between 36000 - 60000 £ per year.
Are you an experienced Go-to-Market leader who thrives in zero-to-one environments and wants to shape the future of AI-powered video creation? This is a rare opportunity to join an early-stage AI startup building a next-generation video platform designed to democratise creation for gamers, fandom communities, and everyday storytellers. You will take ownership of the entire go-to-market strategy, build a passionate creator community from the ground up, and help establish the product as the go-to tool for gaming fandom and AI video innovation.
What you'll be doing:
- Defining and leading the complete go-to-market strategy from zero to one, shaping how the product reaches creators, gaming fans, and wider video markets.
- Identifying and acquiring the first 1,000 highly engaged users through experimentation, audience analysis, and targeted activation.
- Building and scaling a thriving community across Discord, creator cohorts, early-access programmes, and fan-driven initiatives.
- Designing narratives, messaging, and positioning that resonate deeply with gamers, creators, and publishers.
- Running creator-facing campaigns, competitions, and partnerships that drive hype, virality, and platform adoption.
- Shaping the strategy for gaming partnerships, including identifying publishers, IPs, and fan communities for collaborations and activations.
- Working closely with product and engineering teams to feed user insights directly into the roadmap and feature development.
- Establishing trust and long-term relationships with creators, streamers, and fandom communities.
- Driving experiments across channels such as Twitch, YouTube, Steam, Discord, and more, iterating rapidly to find scalable growth paths.
What we're looking for:
- Experience operating in zero-to-one environments and building products, platforms, or communities from scratch.
- Deep understanding of gaming culture, fandom, and the platforms where gaming communities live (Twitch, YouTube, Steam, Discord, etc.).
- A strong storyteller who can translate complex AI technology into compelling narratives and creator-friendly language.
- Proven experience building and energising communities, including running Discords, cohorts, or early-access programmes.
- Strong instincts for virality, creators, and what motivates people to share, co-create, and champion a new tool.
- Empathy for creator workflows, motivations, and the trust-building required to support them effectively.
- Comfort operating in ambiguity, running fast experimentation loops, and iterating based on rapid learning.
- A founder-like mindset: proactive, resourceful, decisive, and driven by ownership rather than playbooks.
If you’re a gaming-native GTM leader who wants to build a category-defining AI video platform and help reshape how fans create in the worlds they love, we’d love to hear from you.
Head of GTM in City of London employer: Skillsearch
Contact Detail:
Skillsearch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of GTM in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the gaming and AI communities. Attend events, join online forums, and don’t be shy about reaching out to potential collaborators or mentors. You never know who might help you land that dream role!
✨Tip Number 2
Show off your passion for gaming and AI! When you get the chance to chat with hiring managers or during interviews, share your insights on the latest trends and how they relate to the role. This will demonstrate your enthusiasm and knowledge, making you stand out from the crowd.
✨Tip Number 3
Leverage social media to showcase your expertise! Create content that highlights your understanding of go-to-market strategies and community building. Platforms like LinkedIn and Twitter are perfect for sharing your thoughts and connecting with industry leaders.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to shape the future of AI-powered video creation. Your application could be the key to unlocking an exciting opportunity with us!
We think you need these skills to ace Head of GTM in City of London
Some tips for your application 🫡
Show Your Passion for Gaming: When you're writing your application, let your love for gaming shine through! We want to see how you connect with gaming culture and fandom, so share your experiences and insights that make you the perfect fit for our team.
Craft a Compelling Narrative: Remember, storytelling is key! Use your application to weave a narrative about your journey in go-to-market strategies. Highlight your successes and how you've built communities or products from scratch, just like we aim to do at StudySmarter.
Be Specific About Your Experience: Don't just list your skills; show us how you've applied them! Give concrete examples of how you've operated in zero-to-one environments and what strategies you've used to engage users and build communities. We love details!
Apply Through Our Website: Make sure to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Skillsearch
✨Know Your Go-to-Market Strategy
Before the interview, make sure you have a solid understanding of what a go-to-market strategy entails, especially in a zero-to-one environment. Be ready to discuss your past experiences and how they relate to building a community and acquiring users in the gaming space.
✨Showcase Your Storytelling Skills
As a Head of GTM, you'll need to translate complex AI technology into relatable narratives. Prepare examples of how you've successfully communicated technical concepts to non-technical audiences, particularly within gaming communities.
✨Demonstrate Community Building Experience
Highlight your experience in building and energising communities, especially on platforms like Discord or Twitch. Share specific strategies you've used to engage users and create a thriving environment for creators and fans.
✨Embrace Ambiguity and Experimentation
Be prepared to discuss how you've navigated uncertainty in previous roles. Share examples of rapid experimentation and iteration that led to successful outcomes, showcasing your proactive and resourceful mindset.
