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- Tasks: Lead in-app advertising strategy and optimise revenue for mobile games.
- Company: Dynamic gaming company focused on innovative mobile experiences.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Shape the future of mobile gaming while driving significant ad revenue.
- Qualifications: Proven experience in ad monetisation and strong analytical skills.
- Other info: Collaborative environment with a focus on innovation and player experience.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Are you an experienced advertising monetisation leader with a strong background in live mobile games or apps? This is a senior opportunity to take ownership of in‑app advertising performance across a portfolio of live mobile titles, shaping strategy while remaining closely involved in execution.
About the role… In this role, you will be responsible for the direction, performance, and long‑term stability of a large‑scale in‑app advertising business. You will own a significant annual ad revenue stream and work cross‑functionally with product, data, and engineering teams to drive sustainable growth while protecting the player experience. This position suits someone who combines strategic thinking with hands‑on analytical and technical expertise in the mobile advertising ecosystem.
What you’ll be doing:
- Define and continuously evolve the advertising monetisation strategy across multiple live mobile games
- Own end‑to‑end ad revenue performance, including monitoring, optimisation, and rapid response to volatility
- Investigate revenue fluctuations by identifying root causes across mediation setups, ad networks, formats, geographies, and user segments
- Lead the development and optimisation of the ad technology stack, including mediation configuration, bidding and waterfall logic, and testing new formats
- Use large‑scale performance data to translate metrics such as CPM, fill rate, and revenue per user into clear actions
- Partner closely with product, user acquisition, data, and engineering teams to improve ad placement, segmentation, and monetisation design
- Build, lead, and develop a high‑performing ads or ad operations function, setting clear direction and accountability
- Manage senior relationships with ad networks and partners to ensure strong commercial outcomes, fast issue resolution, and platform compliance
What we’re looking for:
- Significant experience in ad monetisation, ad tech, or performance marketing within mobile apps or games
- Proven ownership of large‑scale in‑app advertising revenue and demonstrable growth outcomes
- Deep understanding of mediation platforms, bidding models, waterfall optimisation, and network performance
- Strong analytical and numerical skills, with confidence interpreting complex datasets
- Experience operating in high‑responsibility environments where revenue stability is critical
- Clear, confident communication skills and experience working with senior internal and external stakeholders
- A collaborative approach with experience working closely with product, data, and engineering teams
Nice to have:
- Experience overseeing monetisation for high‑performing mobile titles or large app portfolios
- Exposure to advanced optimisation approaches, including predictive modelling or machine‑learning‑driven systems
- Working knowledge of SQL
If you’re a senior monetisation professional who enjoys owning outcomes, solving complex revenue challenges, and building scalable advertising systems, we’d love to hear from you.
Ads Monetisation Director (Mobile Games) in City of London employer: Skillsearch
Contact Detail:
Skillsearch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ads Monetisation Director (Mobile Games) in City of London
✨Network Like a Pro
Get out there and connect with industry folks! Attend gaming and advertising events, join online forums, and don’t be shy about reaching out on LinkedIn. Building relationships can open doors to opportunities that aren’t even advertised.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your hands-on experience with ad monetisation strategies. Share specific examples of how you've driven revenue growth in past roles – numbers speak louder than words!
✨Tailor Your Approach
Every company is different, so do your homework! Understand their games and ad strategies, and come prepared with ideas on how you can enhance their monetisation efforts. This shows you're genuinely interested and ready to hit the ground running.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Ads Monetisation Director (Mobile Games) in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences mentioned in the job description. Highlight your background in ad monetisation and any relevant achievements in mobile games or apps to catch our eye!
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this role. Share your passion for mobile gaming and how your strategic thinking can drive our ad revenue performance. Be genuine and let your personality shine through!
Showcase Your Analytical Skills: Since this role involves working with complex datasets, make sure to include examples of how you've used data to drive decisions in past roles. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Skillsearch
✨Know Your Numbers
Make sure you’re familiar with key metrics like CPM, fill rate, and revenue per user. Be ready to discuss how you've used these metrics in past roles to drive ad revenue growth. This shows you understand the financial side of ad monetisation.
✨Showcase Your Strategic Thinking
Prepare examples of how you've defined and evolved advertising strategies in previous positions. Highlight specific challenges you faced and how your strategic decisions led to successful outcomes. This will demonstrate your ability to think critically and act decisively.
✨Collaborate Like a Pro
Since this role involves working closely with product, data, and engineering teams, be prepared to discuss how you’ve successfully collaborated across departments in the past. Share specific instances where teamwork led to improved ad performance or user experience.
✨Stay Current with Trends
Research the latest trends in mobile advertising and monetisation. Be ready to discuss how emerging technologies or methodologies could impact the role. This shows your passion for the industry and your commitment to staying ahead of the curve.
