We are looking for a hands-on Senior Digital Marketing Executive to join a growing digital agency, managing paid media campaigns and performance tracking across a varied portfolio of SME clients. This is a delivery-focused role with a particular emphasis on Google Search Ads and conversion tracking. You ll take ownership of existing client accounts, manage and optimise campaigns, and ensure the tracking behind them is set up accurately. You ll also work across Meta Ads and wider digital marketing activity, collaborating with SEO, content and web development colleagues. Key responsibilities * Manage and optimise Google Ads campaigns, with a strong focus on Search. * Audit existing PPC accounts and identify opportunities to improve performance. * Manage keywords, search terms, negative keywords, bidding strategies, budgets and ad copy. * Monitor campaign performance against CPA, conversions, ROAS and wider client objectives. * Set up and manage conversion tracking using Google Tag Manager and GA4. * Configure tags, triggers, events and conversions across client websites and campaigns. * Troubleshoot tracking issues and ensure conversion data is accurate and reliable. * Manage and optimise Meta Ads campaigns. * Produce clear performance reporting and translate data into practical recommendations for clients. * Support landing-page optimisation, CRO and A/B testing. * Work directly ...
Senior Digital Marketing Executive - PPC & Analytics employer: Skillsbay Ltd
Skillsbay Ltd is an exceptional employer for aspiring IT professionals, offering a dynamic work culture that prioritises hands-on training and real-world experience. Located in the United Kingdom, employees benefit from a supportive environment that fosters growth and development, with opportunities to enhance technical skills while working alongside experienced team members. The company values innovation and collaboration, making it an ideal place for those looking to build a meaningful career in IT.
