At a Glance
- Tasks: Lead innovative marketing strategies to drive growth in apprenticeships and employer partnerships.
- Company: Skills for Security, a top provider of training in the Fire and Security sector.
- Benefits: Home/hybrid working, competitive salary, 33 days leave, and development opportunities.
- Other info: Join a dynamic team and enjoy a supportive work culture.
- Why this job: Make a real impact on business growth and shape the future of marketing.
- Qualifications: Proven marketing leadership experience with a focus on commercial outcomes.
The predicted salary is between 60000 - 80000 £ per year.
Due to significant growth, Skills for Security, the leading provider of apprenticeships to the Fire and Security sector, are looking to recruit a Commercial Marketing Manager who sees marketing differently. Marketing isn't a support function here. It's a growth function. This isn't a role focused on social media calendars, producing brochures or simply delivering campaigns. We're looking for someone who understands that marketing exists to generate business growth. Someone who asks: How do we attract more learners? How do we generate more employer partnerships? How do we improve conversion? How do we build a stronger employer brand? How do we demonstrate ROI from every pound we invest? If you naturally think this way, we'd love to hear from you.
About us: Skills for Security is one of the UK's leading independent training providers for the Fire & Security industry, delivering apprenticeships, commercial training and digital learning solutions nationwide. We're ambitious. We're growing. We're investing. And we're looking for someone who wants to help shape the next phase of that journey. Reporting directly to our Commercial Director, you'll lead an established marketing team while helping influence wider commercial strategy across the organisation. This is an opportunity to make a genuine impact - not simply manage marketing activity. This role can be based anywhere in the UK, but ideally within commutable distance to Warrington, Watford or Walsall.
What you'll be doing:
- You’ll take ownership of the organisation's marketing strategy, driving growth across:
- Apprentice recruitment
- Employer engagement
- Commercial training
- Skills On-Demand
- Brand development
- Employer branding and recruitment marketing
- You’ll also:
- Lead and develop a talented in‑house marketing team.
- Create innovative campaigns that deliver measurable commercial outcomes.
- Build strong relationships across Sales, Education, Operations and People.
- Develop recruitment marketing campaigns that help attract exceptional talent.
- Introduce new ideas, challenge convention and continuously improve how we market.
- Measure everything - from campaign performance through to event ROI - using data to drive smarter decisions.
- Present marketing performance and commercial insight to senior leaders.
We're looking for someone who...
- Thinks commercially: You understand sales funnels, lead generation, conversion rates and ROI—not just impressions and engagement. You can demonstrate how your marketing has directly contributed to business growth.
- Has an entrepreneurial mindset: You're curious. You spot opportunities others miss. You generate ideas. You don't wait for permission to improve things. You think like a business owner.
- Leads with purpose: You enjoy developing people, building high‑performing teams and creating an environment where creativity and accountability thrive.
- Makes decisions using data: You love creativity - but you love evidence even more. You use insight to improve campaigns, optimise budgets and maximise commercial impact.
What you'll bring:
- Significant experience leading marketing within a commercial organisation.
- Experience managing and developing marketing teams.
- A proven track record of delivering measurable business growth.
- Strong commercial awareness and experience reporting against lead generation, revenue and ROI.
- Experience managing marketing budgets.
- Strong digital marketing knowledge across SEO, PPC, CRM, marketing automation and analytics.
- Excellent communication and stakeholder management skills.
Experience within education, apprenticeships, training, engineering, construction or technical sectors would be advantageous, but it isn't essential.
What we offer:
- Home/hybrid working
- Competitive salary and company bonus
- 33 days of annual leave, plus Christmas closure (3 days)
- Enhanced pension contributions
- Family friendly working hours
- Life assurance 3 x salary
- Refer a friend scheme
- Development and progression opportunities
- Funded qualification opportunities
Safer Recruitment: As we accept students under 18 years of age and prioritise their safety, please note the following if we proceed with your application:
- We will require two references, specifically asking if there is any reason you should not be employed in roles involving responsibility for, or substantial access to, individuals under 18.
- We will need a satisfactory explanation for any gaps in your CV.
- A DBS check will be required before confirming your appointment.
- If appointed, we will need to see your passport or other proof of identity and your original certificates.
Commercial Marketing Manager in Walsall employer: Skills4security
Skills for Security is an exceptional employer that prioritises growth and innovation in the Fire and Security sector. With a strong focus on employee development, competitive benefits including hybrid working, generous leave, and funded qualifications, we foster a collaborative culture where marketing is seen as a vital driver of business success. Join us to make a meaningful impact while enjoying a supportive environment that values creativity and accountability.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Marketing Manager in Walsall
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Skills4security and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Skills4security are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Skills4security on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Skills4security. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Marketing Manager in Walsall
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Skills4security. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Skills4security:Show us that you’ve done your homework! In your application, briefly mention what you admire about Skills4security’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Skills4security
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Skills4security will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Skills4security, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
