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- Tasks: Join our team as a Digital Marketing Officer and drive our digital marketing strategies.
- Company: Skills for Care supports the adult social care workforce with practical resources and guidance.
- Benefits: Enjoy a competitive salary, learning opportunities, and a flexible work environment.
- Why this job: Be part of a dynamic team making a real impact in social care through innovative marketing.
- Qualifications: Experience in digital marketing, strong analytical skills, and familiarity with GA4 and CRM systems required.
- Other info: Minimum one day in the office per week; interviews on 10-11 March 2025.
Job Title: Digital Marketing Officer Hours: Full-time Job Status: Permanent Location: Leeds Office Salary: £33,772.44 Closing Date: 23 February 2025 In-person interviews will be held on 10 and 11 March 2025. Skills for Care has an exciting opportunity for a talented and experienced Digital Marketing Officer to join our marketing and communications team. We’re looking for an individual who’ll bring a dynamic, forward-thinking approach to digital marketing. Working collaboratively within the team and across the organisation, you’ll be responsible for providing digital marketing advice, expertise and support to the organisation. You’ll be using your skills to support and develop our digital channels and marketing activity. This includes website development, monitoring and reporting; e-marketing strategy and delivery; social media management; digital advertising planning and optimisation. This post is an integral part of Skills for Care’s marketing and communications team, and the successful candidate will have strong analytical skills and proven experience reporting on website activity using GA4. You’ll have previous experience of CRM systems and work closely with the marketing team to develop our e-marketing strategy. You’ll bring experience to maximise Google Ad and SEO opportunities. We’re looking for someone who has worked in a similar role, with excellent communication skills and can hit the ground running, and you’ll benefit from an excellent salary, benefits and opportunities for learning and development. This is a Leeds-based role with the expectation of a minimum of one-day in the office per week and we’re looking to get the right person recruited as quickly as possible. If you’re interested in this role please visit the website for the full job description. Skills for Care helps create a well-led, skilled and valued adult social care workforce. Our practical support helps leaders and managers recruit, develop and lead their staff, retaining them from entry level right through to senior leadership and management roles. Find out more by taking a look at our website . At Skills for Care we are passionate about our workforce becoming more representative of the society we support, this includes all equality characteristics such as age, race, disability, sexual orientation, gender reassignment, religion or belief. This lived experience from a diverse group of people helps us in all the work that we do and ultimately supports the social care sector to provide the best quality care. We recognize that sometimes an individual’s impairment can mean that some adjustments to our recruitment and selection process would be welcomed. Please contact our HR team to discuss any adjustments that you may need. A DBS check is not required for these roles. Candidates will be asked to disclose any unspent criminal convictions as part of the recruitment process however this will not form part of the initial application stage
Digital Marketing Officer employer: Skills For Care
Contact Detail:
Skills For Care Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Officer
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially in areas like e-marketing strategy and social media management. This will help you demonstrate your forward-thinking approach during the interview.
✨Tip Number 2
Prepare to discuss your experience with Google Analytics 4 (GA4) and how you've used it to report on website activity. Being able to provide specific examples will show your analytical skills and expertise.
✨Tip Number 3
Highlight any previous experience you have with CRM systems and how you've collaborated with marketing teams to develop e-marketing strategies. This will showcase your ability to work collaboratively within a team.
✨Tip Number 4
Be ready to discuss your knowledge of SEO and Google Ads. Prepare examples of how you've maximized these opportunities in past roles, as this is crucial for the position.
We think you need these skills to ace Digital Marketing Officer
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Digital Marketing Officer position. Highlight key responsibilities and required skills, such as experience with GA4, CRM systems, and digital marketing strategies.
Tailor Your CV: Customize your CV to reflect your relevant experience in digital marketing. Emphasize your analytical skills, previous roles, and any specific achievements related to website development, e-marketing, and social media management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and how your skills align with the needs of Skills for Care. Mention your ability to work collaboratively and your proactive approach to digital marketing challenges.
Highlight Your Analytical Skills: Since strong analytical skills are crucial for this role, provide examples in your application of how you've successfully used data to inform marketing strategies or improve digital channels in past positions.
How to prepare for a job interview at Skills For Care
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous experience in digital marketing, particularly in areas like e-marketing strategy, social media management, and digital advertising. Highlight specific campaigns you've worked on and the results achieved.
✨Demonstrate Analytical Skills
Since strong analytical skills are crucial for this role, come ready to talk about how you've used tools like Google Analytics 4 (GA4) to monitor website activity. Share examples of how your insights have influenced marketing strategies.
✨Familiarize Yourself with CRM Systems
Make sure you understand the CRM systems you've worked with in the past. Be ready to explain how you've utilized these systems to enhance marketing efforts and improve customer engagement.
✨Emphasize Collaboration and Communication
This role requires working closely with the marketing team and other departments. Prepare examples that showcase your ability to collaborate effectively and communicate ideas clearly, ensuring everyone is aligned on marketing goals.
