At a Glance
- Tasks: Manage and optimise our marketing technology ecosystem using Google Tag Manager and analytics tools.
- Company: Join SkillOnNet, a leader in the iGaming entertainment space with a family-oriented culture.
- Benefits: Enjoy 24 days of annual leave, hybrid work model, private healthcare, and exciting company activities.
- Other info: Be part of a dynamic team focused on innovation and sustainability in the gaming industry.
- Why this job: Make a real impact in a fast-paced industry while advancing your career in a global company.
- Qualifications: Experience with GTM, Google Analytics, and front-end development skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
We are SkillOnNet, leading the iGaming entertainment space by providing our customers with the most entertaining and trustworthy iGaming experience possible, while also reinventing the gambling industry. We are home to more than 30 well-known brands, including PlayOJO, DrückGlück, BacanaPlay, Genting, and many more. This role is related to the PlayOJO brand, an award-winning online casino and bingo brand, recognised for its innovative, player-first approach.
We are seeking an experienced MarTech Manager to own, optimize, and scale our marketing technology ecosystem. This role sits at the intersection of analytics, marketing, and engineering, ensuring digital marketing tracking is accurate, scalable, and implemented efficiently. As MarTech Tagging Specialist you will be responsible for managing our Google Tag Manager (GTM) setup, maintaining tracking across web and mobile properties, and supporting front-end development for landing pages and campaign requirements.
Responsibilities include:
- Manage and maintain Google Tag Manager (GTM), Google Analytics, and CMP across all brands and markets.
- Implement and maintain: Conversion Tracking, Event Tracking, Marketing pixels, and third-party tags.
- Ensure accurate measurement and reporting across platforms including Google Ads, Floodlights, Meta, and mobile app campaigns (via AppsFlyer or SDKs).
- Maintain a structured data layer and ensure compliance with GDPR, consent requirements, and privacy regulations.
- Serve as the primary point of contact for tracking-related issues.
- Investigate and resolve discrepancies in conversion data.
- Debug tracking across landing pages, multi-step funnels and cross-domain journeys.
- Support and maintain server-side tracking implementations (S2S, CAPI, Reporting APIs, etc.).
- Perform regular audits of GTM containers, tags, triggers, and variables as well as data consistency across multiple platforms.
- Reduce reliance on external engineering teams by resolving tracking issues independently where possible.
- Build, update, and maintain marketing landing pages for channels like PPC/Paid Social, etc.
- Implement tracking requirements directly into front-end code where needed.
- Ensure pages are responsive, performant and technically sound.
- Proactively support campaign-related updates.
- Collaborate with internal and external teams.
- Translate business requirements into clear technical specifications.
- Validate and QA implementations delivered by external teams.
- Establish and enforce best practices for tracking implementation.
- Maintain documentation for GTM structure, tagging frameworks, tracking setups across multiple markets.
- Support scalability and consistency across all web properties.
What we are looking for:
- Strong hands-on experience with GTM and CMPs.
- Experience building and maintaining Google Analytics.
- Solid understanding of event tracking, conversion tracking and data layer structures.
- Experience in debugging tracking issues in web and mobile environments.
- Front-end development skills in HTML, CSS and JavaScript; creative/design capabilities will be considered an advantage.
- Experience working with marketing and analytics teams.
- Ability to troubleshoot and resolve technical issues.
- Familiarity with cross-domain tracking.
- Exposure to app tracking concepts (Firebase or similar).
- Experience in performance-driven industries (gaming, betting or ecommerce).
- Detail-oriented, highly organised, diligent, and motivated.
- Self-driven and eager to learn.
- Able to build strong relationships with cross-functional teams while advocating for best practices and data-driven decisions.
- Have strong ownership mindset and accountability.
- Proactive and solution-driven.
What's in it for YOU?
- 24 days of annual leave, with additional days awarded after 3 years of service.
- Hybrid work model – 3 days in the office, 2 days working from home.
- Private healthcare and life insurance provided upon successful completion of probation.
- Participation in the company pension scheme.
- Exciting company activities including monthly lunches, corporate gatherings and many other activities.
- A chance to advance professionally inside one of the world's largest iGaming organisations.
SkillOnNet is a firm believer in putting people first and our “family oriented” multinational culture is what drives us. We care and focus on our staff and ensure that you are provided with the most relevant and valuable tools, privileges and amenities.
Martech Tagging Specialist in London employer: SkillOnNet
SkillOnNet is an exceptional employer that prioritises a family-oriented culture, offering a hybrid work model and generous benefits such as private healthcare and life insurance. With a strong commitment to employee growth, you will have the opportunity to advance professionally within one of the largest iGaming organisations globally, while enjoying exciting company activities and a supportive work environment.
StudySmarter Expert Advice🤫
We think this is how you could land Martech Tagging Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SkillOnNet and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SkillOnNet are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SkillOnNet on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Martech Tagging Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SkillOnNet. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SkillOnNet:Show us that you’ve done your homework! In your application, briefly mention what you admire about SkillOnNet’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SkillOnNet
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SkillOnNet will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SkillOnNet, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
