Head of Performance in London

We are SkillOnNet, leading the iGaming entertainment space by providing our customers with the most entertaining and trustworthy iGaming experience possible, while also reinventing the gambling industry. We are home to more than 30 well-known brands, including PlayOJO, DruckGluck, BacanaPlay, Genting, and many more. We are dedicated to long-term development and sustainability, and we are committed to revolutionising our industry for the benefit of players, our brands, and the entertainment world as a whole.

This role is with PlayOJO, SkillOnNet’s flagship brand. Launched in 2017, PlayOJO is an award-winning online casino and bingo brand known for its innovative, player-first approach, with a growing presence across key global markets. As part of SkillOnNet, you’ll join a fast-paced, collaborative team focused on innovation, exceptional gaming experiences and shaping the future of iGaming.

We are looking for an experienced, commercially minded Head of Performance to shape and lead a joined-up Performance Marketing strategy across multiple international markets and brands. Reporting to the Digital Director, you will work closely with Channel Managers, market stakeholders and teams across Digital, Brand, ATL, Creative, BI and Technology to drive commercial growth across PPC, Paid Social, Mobile/App, Programmatic, YouTube and other relevant channels.

You will own performance planning, target-setting, forecasting, reporting, cross-channel alignment and continuous improvement. You will provide strategic direction and constructive challenge to Channel Managers, while protecting the specialist expertise and autonomy needed to deliver excellent channel performance.

A key priority will be to establish a consistent full-funnel performance framework across OJO and UZU—aligning Brand, Performance and Retention around shared objectives, robust measurement and commercial outcomes. You will also strengthen the connection between ATL, Brand, Creative and Performance, ensuring investment, messaging and activation work together effectively.

As the Performance function evolves, the role will take increasing ownership of cross-functional performance operations, complementing the Digital Director’s broader strategic and organisational leadership.

Responsibilities include:

• Performance Strategy, Commercial Performance & Channel Optimisation
• Performance Planning, Forecasting, Reporting & Measurement
• Full-Funnel, ATL, Brand & Creative Performance Alignment
• Performance Operations, Team Leadership & Cross-Market Collaboration
• Stakeholder, Platform & Change Management

What we are looking for:

• Establish experience in Performance or Digital Marketing, ideally gained within a fast-paced, performance-led environment, with a proven track record of leading multi-channel strategies and delivering commercial growth.
• Broad experience across digital performance channels, with a strong understanding of PPC, Paid Social, Mobile/App, Programmatic and/or YouTube.
• Proven experience across multiple international markets, adapting performance strategies to different market dynamics, customer behaviours and commercial objectives.
• Strong commercial and analytical capability, including experience owning or influencing targets, budgets, forecasting, reporting and performance management.
• Good understanding of how ATL, Brand, Creative, Retention and Digital Performance work together.
• Excellent stakeholder management and influencing skills.
• Experience leading, mentoring or managing teams.
• Strong operational and organisational skills.
• Comfortable being hands-on in a lean, fast-moving environment.
• iGaming experience is preferred; however, experience in another performance-led industry will also be highly relevant.

What's in it for YOU?

• 24 days of annual leave, with additional days awarded after 3 years of service.
• Hybrid work model – 3 days in the office, 2 days working from home.
• Competitive salary plus an annual bonus (eligible after completing probation).
• Private healthcare and life insurance provided upon successful completion of probation.
• Participation in the company pension scheme.
• Exciting company activities including monthly lunches, corporate gatherings and many other activities.
• Casual dress code.
• A chance to advance professionally inside one of the world's largest iGaming organisations.

SkillOnNet is a firm believer in putting people first and our “family oriented” multinational culture is what drives us. We care and focus on our staff and ensure that you are provided with the most relevant and valuable tools, privileges and amenities.